The transformative impact of the current encryption revolution on society and culture is strikingly similar to that of the Renaissance.
If you want to understand the impact of the crypto ecosystem, you must go back to the end of the Middle Ages and the beginning of the Renaissance. By adopting new printing technology comparable to today’s Internet, and the discovery of double-entry bookkeeping based on ledger in the financial field equivalent to today’s encrypted economy, the community has set off a cultural revolution.
With these permissionless technologies, entrepreneurs create new markets, and artists capture the value they create. Communities use these distributed technologies to organize and improve their socio-economic status. This transformation is so important to every aspect of society that it is called the “rebirth” of the Renaissance or its world.
From the mock children’s book “We Go To The Gallery” by Miriam Elia
Renaissance Matrix: Creative Destruction
The Middle Ages was an era of centralized power, the church gathered wealth, the aristocracy controlled economic choices, and the political and religious authorities exercised power through a carefully designed licensing structure. Culture flows from top to bottom, because privileged individuals at the highest point of social hierarchy act as patrons of selected artists to create authorized works designed to strengthen their personal recognition of their status in life, thereby compelling and controlling community identity.
The Renaissance marked a shift towards value, decentralization of information, and the basic “unlocking” of culture. Artists interacted with people on all social and economic levels. The emergence of a ledger-based financial system (double-entry bookkeeping) has increased the speed of capital circulation and the creation of financial products. This new financial technology has greatly expanded the access to money and wealth accumulation technology, thereby providing impetus for the emerging social class.
At the same time, the rise of the printing press has also accelerated the spread of information and the emergence of new ideas. The increasingly popular and technologically advanced typography protocols have greatly expanded access to text and images. This new communication technology introduces new concepts in various communities at a previously unimaginable speed and scale, resulting in new ways of looking at the world, interpreting society, and expressing meaning.
Renaissance events: “unlocking” art
The culture of the Middle Ages was permitted and top-down, while the Renaissance released new values and ignited unstoppable information, thus not only changing the way communities create culture through art, but also changing the nature of culture itself.
Newly wealthy family networks such as the Medici became new participants in the competition between the church and the aristocracy. They used their newly acquired wealth to win over and transform those institutions, to sponsor the arts and become patrons of artists to express their new status and to be a patron of artists. Vision of value things. They sponsor new artists, types of artists, and collaborate with them, and even co-creation relationships, rather than the “dictation” strictly controlled by the patrons of the Middle Ages.
The new patron of art also expands the essence worthy of being regarded as “art” by inviting artists to interact with new content presented by exciting technologies, transcending the two-dimensional, symbol-driven religious drawing unique to the Middle Ages. Renaissance artists created a new movement by making surreal works and exploring new techniques for mural painting. Compared with their medieval background, these works are extremely realistic and almost magical. Compared to our early exploration of virtual reality and augmented reality (VR/AR), this change is the best, and its impact is so great that the name of the artist defines our concept of this era. Names such as Botticelli, Michelangelo and Leonardo da Vinci resounded throughout the ages.
Renaissance artists embraced and benefited from another technique that increased the impact of their work on a wider audience and allowed them to explore work in a new type of media. The printing press not only opened the door to words for the educated, but also opened the door to images for the general public. Artists use this technology to produce images on an unprecedented scale, working in new media such as woodcut and copper etching.
The output of the thriving art community was unstoppable—bypassing the licensing controls of the medieval authorities—and it turned out that the work was popular and inspired its creativity. Early prints were reproductions of handwritten editions, but artists almost immediately interacted with technology to create new types of art. Large-scale visual works, brochures or posters feature images that are predominantly typeset in large fonts with related titles or slogans. These large pages can be understood as “memes”, that is, images with slogans full of symbolic functions that can spread ideas virally. This new art form dominated the market, and artists quickly created outlines, quotations, dialogues, and “mashups.” The cooperation network between artists and printing houses, authors and printing craftsmen has created a virtuous economic cycle, which not only meets the initial needs, but also creates additional and extensive public needs. As a result, Cambrian creativity exploded. During the encounter between economy and art, artists accepted a new technology and a new type of media unique to the emerging market.
Influence of the Renaissance: Opportunity for “Art”
During the Renaissance, artists expanded the scope and audience of their works, and they also changed the way they interact with technology, creating new economic opportunities. Art is no longer guarded in aristocratic residences or hidden in church monasteries. The works of artists can now be seen in the hands of taverns, public places, merchants and farmers. In addition, by interacting with new and even radical concepts of society, status, and values, artists interpret the meaning of these concepts and create identities with the community to reshape their roles.
At present, our nation-state era is experiencing the pain of rebirth. Technology promotes cultural change. In the last Renaissance, artists benefited from decentralized financial technology and used permissionless communication technology to contribute to the cultural revolution, and even planned a cultural revolution.
Nowadays, cryptography provides artists with another opportunity for radical change, allowing them to benefit from an expanding economy, create new media through emerging technologies, and replay their role in cultural renaissance. Just as double-entry bookkeeping and typography protocols did in the Renaissance, today’s cryptography uses ledger-based technology to create decentralized value and convey value, information, and ideas through unstoppable distributed protocols— -Explanation and meaning. Cryptography allows new players to create and spread wealth, and provides opportunities for new players to enter the game.
Current trends: digitalization and communities
History tells us the potential of the future. As we saw in the Renaissance, today’s artists have a significant opportunity to benefit from the drastic trends surrounding digitalization and meaningfully participate in the emerging crypto community. When individuals gain wealth through new technologies, they tend to express their status as patrons through art, and co-create culture with new forms of expression using the same technology. Just as the new community formed its identity during the Renaissance with the unique art of new technology, the encryption ecosystem is witnessing the explosive growth of art through native encryption technology- working in digital media, using non-fungible tokens (NFT) to obtain and express Values, and the more autonomous expression they obtain directly from artists as social tokens.
The real world is becoming more digital, and modern art is reflecting this dynamic. After 18 months of Zoom calls, remote work seems to be more common than before the epidemic. We are launching a global digital movement, our computers and mobile phones have endless discoveries, and countless creators and artists can be found online.
Today, artists spend countless unpaid hours using social media to create something for the audience in exchange for basic participation, that is, like, comment, and share. They are followers. In the future, artists will build together with the communities they used on social media in the early 21st century. Community is the natural result of social media.
Value is created by a group of people who come together around what they care about. The most dynamic communities provide opportunities for people to discuss and act on common goals. Active community members will not only support the artists, but also join and commit to their vision, and even help build them, and then keep promoting their community to everyone they know.
There are more creators and innovations than at any time in history. However, they are now facing the same dilemma of creation and monetization.
Current dilemma: creation and monetization
Today, art and money are usually regarded as completely different or even taboo, but this is a historical anomaly. In the Middle Ages, art was not fundamentally integrated into the socio-economic system in a generative way. In other words, artists rely on elite politics and church power structures to allow art to be permitted in its content and dissemination. During the Renaissance, art opened its doors to economics because patrons helped artists create wealth, but it was ultimately controlled by a small group of elites. Artists have used the new printing technique to gain a wider audience and further economic benefits. But nowadays, the opportunities that the crypto ecosystem brings to artists are an order of magnitude larger. The current decentralized value and information technology allow any artist and patron to participate in economic activities at a near instantaneous speed on a global scale.
The phenomenon of starving artists may be related to the concept of “art for the sake of art”. This sentence first appeared in France in 1833, and it meant the autonomy of creativity and the independence of art from public life. If we explain it in the context of monetization, we cannot talk about making money through art, because in this concept, art is outside the discourse of business.
Every artist has faced this dilemma. Contrary to mainstream beliefs in the art world, artists have always been entrepreneurs who can do whatever they want within the limits of controlling the financial cost of materials, selling artworks, and promoting themselves. Just like the emergence of the Internet, with the emergence of encryption technology, everything has changed dramatically. Social tokens-or encrypted tokens issued by artists to unlock benefits-allow artists and their communities to monetize in a decentralized manner. These tools allow artists to monetize directly or through the community, with the community acting as an auxiliary amplifying force while accumulating rewards from the system. Social tokens will change the careers of artists, and thus society, because artists will be in a more economically viable creative position.
At present, some artists use Discord to effectively use their communities to obtain the knowledge of individual participants, and then participants use their knowledge to benefit other members of the community. Therefore, the community uses their social tokens to monetize collectively in a symbiotic manner. For example, Jen Stark of $STARK has introduced members of experts in different art fields: photography, NFT, sculpture collectors, encryption, etc., to teach and develop other members of the community. They can use $STARK to pay each other and make it stronger, which benefits all participants and brings the community together. Similarly, artists can create Discords based on regions, so that not only can they directly talk to audiences in different places, but once an event is held in it, they will already have ambassadors, assistants, volunteers, installers, and liaisons in their community of followers And everything you might need. In today’s social media model, all this is impossible.
The artist is the “prophet” of the Neo-Renaissance
During the last Renaissance, artists played a unique role, benefiting all sectors of society. The hierarchies of the Middle Ages were falling apart, and power and institutions were disintegrating. Many people think that the world is about to end, in a sense, they are right, and the world they know is being reborn. Communities use distributed technology to coordinate and organize. This approach revolves around ideas, images, interpretations, and meanings; they work with artists to create, reveal, and improve their identities, that is, the meaning of their values, ideals, and their relationship with each other and the world .
As the name suggests, artists are experts in observation. The way artists see a tree is different from our mere roots. They can use the same ability to help innovate other parts of society. Artists who study a subject know the details we cannot see; their job is to show us how to see more clearly. Artists naturally and more deeply integrate into the space they study, observe and use, which is the basis of their creative work. By presenting art in the context of new industries, artists will reinterpret entire industries, first dismantling them, and then improving them by opening the minds of those who are important to these industries and outside the art world.
The artist should be at the center of the economy. They were the first to observe opportunities in all areas of life, and this is demonstrated in their works. They push society forward and put others in charge of improvement. Artists create movements that the rest of society follows. They are the first to see trends emerge, just as they do in real estate, fashion, music, and everything else.
In 2021, I think we are more willing to integrate art and other industries more deeply than ever before. The myth of the hungry artist has been shattered. The artist is no longer an abandoned person, but the most sought after person in society. In an economy that needs us to reinvent ourselves faster than Q3, everyone needs creativity; on a planet plagued by economic crises, unpredictable social movements, technological changes, climate and medical disasters, we More than ever, it is necessary for artists to give a prophetic perspective to reveal the beliefs that we need to survive. Encryption enables artists to improve their economic status and more fairly combine economic incentives with the value they bring to the industry and the wider society.
Artists are the “arrangers” of the crypto community
History is created through the power of the community, and now artists have the opportunity to play an important role through the orchestration community, just as they did in the last Renaissance.
There is no point in resisting encryption, because it is the future and it will continue to exist. The technology is powerful enough that its benefits to artists are also daunting. The intersection of art and encryption is not just NFT, and NFT is much more than what has been seen so far. The encrypted art movement means true financial independence for artists.
Artists play an important role in creating, guiding, and coordinating communities around their works. The special nature of encryption technology gives artists new power and ability to orchestrate this coordination. Decentralized art maximizes transparency, sources, accessibility, revenue sources, liquidity, community, exchange, sponsorship, and collection. Artists are now adding their collectors to Discord and providing unique access to NFT drops. There are open conversations about pricing, strategies, and the reasons for the collection, and they are making a “smart” move that proves the future.
Encryption allows the sharing of art and information through spontaneous emergence coordination without permission. By definition, community actions are coordinated, which is why the community has the right to make history. Encryption empowers the community to organize by answering basic questions about how to motivate and compensate people.
Artists help catalyze organizational behavior by creating and sharing ideals and ideas that cannot be locked in. Artists create memes and NFTs and distribute them to people, trading their own currency with speed and autonomy that governments, banks, galleries, museums, or gatekeepers of any kind cannot stop. Galleries and museums are increasingly participating in this encrypted ecosystem and thereby legitimizing this movement. By creating ideas, revealing meaning, and distributing technical artifacts, artists help orchestrate communities and shape their identity.
Artist’s tools: NFT and social tokens
NFT is the best type of transaction. It represents a new kind of technological power that was not available to artists or the community during the last Renaissance. For the first time we talked about royalties in the art market in a meaningful and practical way. This is truly revolutionary.
However, NFT exchange is still fundamentally a transaction event. Once the collector has purchased the NFT from the artist, there is no need to bundle them together. Secondary interaction is a more meaningful bond than simple social media. It appears in the form of social tokens. Social tokens create a closer connection: a relationship. Social token is a circular, related and symbiotic way for artists to have independent economic sustainability.
The way artists adapt to this new encryption environment has been extremely stable and complex. Today, communities are all around artists around the world, and this is the result of their unpaid time on social media.
Artists create communities through social media, but this is a loose connection without economic consistency. Encryption solves this problem by adjusting its incentive policies more closely. Specifically, NFT will replace all content and its ownership, and social tokens will eventually replace social media.
During the last Renaissance, from the disintegration of the medieval hierarchy to the rebirth of society, artists played a central role in pastoral communities. The artist authorizes the organization to coordinate and identify their work, interpersonal relationships, and meaning in life. Artists accept and use distributed technology to create, communicate and create a virtuous economic cycle. In this cycle, they not only get compensation for the value they create, but also create new opportunities across social and economic fields through cooperation. Today, we are on the brink of another revolution in which similar distributed technologies allow communities to relax their power hierarchy and improve society. Artists can once again play a unique role by adopting new technical tools, NFTs and social tokens, and play the role of a prophet, benefit the industry and help orchestrate our new renaissance: the crypto renaissance.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/neo-renaissance-encryption-as-a-new-opportunity-for-art/
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