NBA star Curry takes a stake in FTX and serves as brand ambassador, who has previously signed Brady


FTX and FTX.US today (8) announced a long-term partnership with NBA star Stephen Curry. Curry will acquire the equity of FTX Trading Limited (FTX) and serve as the brand ambassador of FTX. In addition, part of Curry’s salary will be paid in cryptocurrency.

Stephen Curry is the star point guard of the NBA Golden State Warriors. He has led the team to win three NBA championships and two regular season MVPs. He is also a philanthropist and entrepreneur.

According to the cooperation agreement, Curry will serve as FTX’s brand ambassador, and through his own appeal, increase FTX’s brand influence and expand to new audiences.

FTX has reached a cooperation agreement with NFL stars Tom Brady and Trevor Lawrence this year, and the addition of Curry further enhances FTX’s brand trust as a digital asset exchange for buying, trading cryptocurrency, NFT, etc. Spend.

In addition, FTX also pledged to donate US$500,000 annually to the Eat.Learn.Play non-profit foundation of Curry and his wife Ayesha Curry, and the two parties will cooperate in charity activities.

Curry said:

“The field of crypto investment in the past was quite mysterious. FTX is constantly making crypto investment easier for everyone to accept, so that everyone is no longer afraid of cryptocurrency. FTX and I are like-minded in giving back to the community such a meaningful thing. I can’t wait. I want to see what we can achieve after working together.”

Eat.Learn.Play aims to help school children in the community, so that children can have a happy and healthy childhood, and start from three aspects: nutritious food, education and learning, and sports education. The foundation was established in 2019 and has donated more than 17 million meals last year, and plans to provide education and learning assistance in the future.

Sam Bankman-Fried, founder and CEO of FTX, concluded:

“After talking with Curry face-to-face, we think he is very suitable to be the brand ambassador of FTX. In addition to self-discipline and a competitive professional attitude, Curry is the most successful person in the field of charity, regardless of the field. .

Therefore, whether in basketball, business, or investment, Curry fits perfectly with the core values ​​of FTX. I look forward to working with Curry to have a positive impact on more people in the world. “.

Since the beginning of this year, FTX has continued to move in the field of sports:

1.  FTX won the naming rights for the Miami Heat’s home arena with a 19-year contract worth $135 million. This is one of the most expensive naming rights contracts ever.

2.  FTX and the e-sports club TSM (Team SoloMid) reached a 10-year exclusive naming rights cooperation worth 210 million US dollars, which is the largest transaction in the history of e-sports.

3.  FTX signed a contract with MLB, the first cooperation with a digital asset trading platform in the history of the alliance .

4.  FTX and “League of Legends” developer Riot Games have reached a 7-year cooperation and won the sponsorship of the League of Legends Championship Series (LCS).

5.  FTX reached cooperation with Brady and Curry.

In addition, in July of this year, FTX announced that it had received US$900 million in financing, with investors including Sequoia Capital, SoftBank, hedge fund Third Point, and private equity group Thoma Bravo. After obtaining this round of financing, FTX’s valuation has reached 18 billion US dollars.


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