National Metaverse Construction Observation Series: France (Part 2)

Macron is successfully re-elected, where is the next step for the French Metaverse?

The dust of the French presidential election has settled, and Macron has been re-elected, becoming the first French president in 20 years to be successfully re-elected. The continuity of French national policy is guaranteed to a certain extent over the next five years. 

National Metaverse Construction Observation Series: France (Part 2)

📸️ Macron at the victory rally © Sogou

And those policies on the Metaverse during the campaign will also become issues that Macron will implement in his next term.

To see how far France can go in the Metaverse in the future, let’s first review some of Macron’s related claims about the Metaverse during his last term and this campaign.

01 The government’s attitude towards the Metaverse

During the last five-year term, the youngest president-elect of the Fifth Republic has repeatedly raised the issue of French and European independence and sovereignty on various occasions.

After the gradual rise of the Metaverse, the sovereignty of the digital domain has also become the focus of attention in France.

National Metaverse Construction Observation Series: France (Part 2)

📸️ © Bing

In March of this year, Macron mentioned at an event introducing his campaign platform that “the fight will be for the construction of a European Metaverse”. The ambitious slogan reflects Macron’s determination to some extent.

Unlike Le Figaro’s rather dispassionate labelling of the Metaverse as “a jargon from Silicon Valley”, Macron said that building a European Metaverse is a “critical issue”, both for the act of creation itself and for France creativity is very important.

Macron believes that France should not rely on Anglo-Saxons and China in the Metaverse.

National Metaverse Construction Observation Series: France (Part 2)

📸️ © BFMTV

Indeed, although France has world-renowned luxury groups such as Kering and LVMH that we mentioned in the last issue that have entered the Metaverse, in the field of technology, there is relatively little news about the Metaverse related to France.

This may also be why Macron is calling on European industry to support the construction of the European Metaverse so as to “not miss the Metaverse train”. Of course, France’s industrial Metaverse is not entirely blank.

National Metaverse Construction Observation Series: France (Part 2)

📸️ © Bing

In the Loire region in western France, there is a “Technocampus Smart Factory” that focuses on industrial digitalization.

Equipped with a Virtual Reality Industrial Center, it supports various industrial sectors with cutting-edge equipment, enabling them to design new factories, test new machines, study ergonomics and train employees with the help of VR technology.

National Metaverse Construction Observation Series: France (Part 2)

📸️ © Website Screenshot

The business of this smart factory involves aviation, navigation, land transportation, energy and other fields, and it is committed to establishing a connection between industrial production and digital technology, which can be said to have explored the application of Metaverse in the industrial field.

If the smart factory scientific research center is the technology center of virtual reality in France, then Laval, a small town also located in the Loire region, is the exchange center of virtual reality in Europe.

National Metaverse Construction Observation Series: France (Part 2)

📸️ © Official WeChat of the Loire Region, France

Since 1999, Laval City has focused on industry-university-research exchanges in the field of VR/AR. Laval Virtual is the first salon event in Europe in the field of VR and one of the three largest virtual reality exhibitions in the world. During the exhibition every year, the world’s leading VR companies and scientific research institutions, universities, government professionals, etc. will be gathered here to conduct in-depth business exchanges and discuss future industry trends. It is a veritable VR feast.

France obviously has the natural advantage to continue to develop Metaverse-related industries.

When the Metaverse rises in 2021 and spreads its influence rapidly around the world, Macron chose to put the Metaverse into his campaign platform, which must also be an important position for the Metaverse in the future economic and technological fields. Deep understanding.

National Metaverse Construction Observation Series: France (Part 2)

📸️ © Bing

If Macron can, as promised, focus on building his own Metaverse for France and Europe after this successful re-election, the Metaverse map of the entire world may be rewritten.

Of course, as the culmination of various emerging technologies, the Metaverse often has different perceptions among the people. How do French people view the Metaverse as a new thing?

02 Public Attitudes towards the Metaverse

In order to gain a more comprehensive understanding of the Metaverse, the French data research agency Ifop and the technology transformation consulting company Talan jointly conducted a survey entitled “The French and the Metaverse” to understand the different attitudes of the French towards the Metaverse. .

National Metaverse Construction Observation Series: France (Part 2)

📸️ Ifop © official website screenshot

Ifop asked 1,022 French people aged 18 and over using an online questionnaire. At the same time, the representativeness of the survey results is ensured by controlling the gender, age, occupation and regional distribution of the population. In January, Talan released the findings:

41% of respondents aged 18 to 49 had heard of the Metaverse;

60% of respondents believe that the Metaverse is first and foremost a pastime;

54% of respondents believe that the Metaverse is a way of escaping reality;

58% of respondents believe that museums should be a priority in the Metaverse.

National Metaverse Construction Observation Series: France (Part 2)

📸️ © Talan

Although the survey respondents selected by Ifop cannot be equal to all French people, the above data can still reflect some problems:

Among young and middle-aged French people, relatively few people have “heard” of the Metaverse, and those who know about it are even less aware; in addition, more than half of French people do not pay special attention to the Metaverse, but think that as a The Metaverse represented by emerging technologies should first be combined with museums.

Even if you can see the French people’s enthusiasm for culture and art, the results of this survey also reflect to a certain extent that the French people’s interest in the Metaverse is not high.

National Metaverse Construction Observation Series: France (Part 2)

📸️ © Talan

Another set of survey results was even less optimistic:

75% of all respondents have a fear of the Metaverse;

80% do not believe that the virtual world represented by the Metaverse can reduce carbon emissions in the real world;

74% have no confidence in Facebook creating and operating the Metaverse;

And only 15% are willing to associate their Facebook account with an avatar in the Metaverse.

This part of the conclusion reflects a striking trend of thought: Meta does not have enough trust in the French public. And this phenomenon exists for a reason—people lacked confidence in Meta’s predecessor, Facebook, in protecting user information.

National Metaverse Construction Observation Series: France (Part 2)

📸️ © Bing

Facebook’s corporate image has suffered from frequent user information leaks, including the Cambridge Analytica scandal:

Since 2014, the British data analysis company has improperly obtained the personal information of 50 million Facebook users; in addition, the data of about 87 million Facebook users was also disclosed to Cambridge Analytica for the 2016 US presidential election. Support former President Trump.

This can also explain why, even after making the historic leap to the Metaverse, Meta still has difficulty gaining the favor of French public opinion.

National Metaverse Construction Observation Series: France (Part 2)

📸️ © Bing

From the public’s point of view, the risk of privacy leakage hidden behind the Metaverse will inevitably cause panic, but Tipo Ducre, the director of Talan’s experimental department, provides us with another perspective. In his view, the French quest for meaning has never been stronger than it is today, and the same is true for virtual worlds and information technology. So it’s understandable that the French have both expectations and skepticism about the Metaverse.

National Metaverse Construction Observation Series: France (Part 2)

📸️ Notre Dame Cathedral © Bing

As for the Metaverse itself, he sees it as the natural evolution of social networks in the context of today’s confluence of technologies. What people need to do is to create the necessary conditions so that technology can truly serve people.

Ducre also said that Talan will work with other players in the field to allow the Metaverse to continue to develop in a way that is responsible to humanity. Philip Casula, managing director of Talan, said:

The Metaverse, which in a broad sense, means the digitization of society, could be a major shift in social culture.

The main role of the Metaverse is to facilitate human interaction at both the private and professional level, allowing people to perform the same activities as in real life, or to create new ones, and this role is under the restrictive measures caused by the epidemic. increasingly prominent. 

National Metaverse Construction Observation Series: France (Part 2)

📸️ Paris La Defense Financial District © Bing

Casula also said that today, the Metaverse field has attracted tens of billions of investment. The purpose of corporate investment is clear: to seize the opportunity in the “promised land” of the Metaverse and remain invincible. As for the giants entering the game, in addition to Meta and Microsoft, Casula also mentioned Baidu, known as the “Google of China”.

Although when we discuss various tech topics, France tends not to be at the center of the conversation. But by observing the process of the construction of the French Metaverse, we can see that France is by no means idle in this blue ocean:

France, which has a deep accumulation in the fields of art, culture, fashion and other fields, has gradually emerged in the Metaverse. Its exploration combined with its own advantages and the pursuit of the essence and meaning of the Metaverse are worthy of our reference.

National Metaverse Construction Observation Series: France (Part 2)

📸️ © Bing

The Metaverse has been developing rapidly as a comprehensive social phenomenon in less than a year, and the distribution of forces in the future Metaverse is unknown.

However, we have reason to believe that if France can fully tap and develop its own advantages, and maintain the stability of its policies in the future, then France will surely gain a place in the future map of the Metaverse world.

Posted by:CoinYuppie,Reprinted with attribution to:
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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