N ways to open the Metaverse Mall

I don’t know when it started, people go to the mall no longer just to “buy, buy, buy”, and I don’t know when it started, the concept of the mall has gradually become a shopping center, and it has become a place where people go shopping, watch movies, eat, and walk their babies. , The destination for afternoon tea.

Today, shopping malls, which are important “bases” for the offline social life of the public, are still evolving. Commercial real estate brands are also paying more and more attention to digital upgrades. Building scene experiences based on digital technology has become a trend in the development of shopping malls. The future to compete for the wind.

Argentina: Virtual Shopping Center

Imagine what it would be like to hang out and spend with friends in a realistic virtual store in the Metaverse, like playing the game Minecraft?

Argentina has created an immersive virtual shopping mall. Through 3D technology, the virtual shopping center restores the real shopping scene. People can go shopping here, choose their favorite products, place orders through online payment methods, and the physical products will be delivered to their homes.

N ways to open the Metaverse Mall

N ways to open the Metaverse Mall

Argentina Virtual Mall

Compared with traditional online shopping, the product information provided by the virtual shopping center can be displayed in front of consumers in a more three-dimensional manner. Koglot, the designer of the shopping center, introduced that with the help of digital twintechnology, all physical goods are reproduced 1:1 into virtual products. Merchandise, if you want to buy a motorcycle, you can not only look at it from multiple angles, but also test the lights, horns, and even discover details that you can’t even notice in a brick and mortar store. At the same time, the virtual salesperson will also provide various purchase suggestions, which is a completely real-time interactive shopping experience.

N ways to open the Metaverse Mall

It is reported that this virtual shopping center plans to attract 10 international brands to settle in this year. Each brand needs to pay 10,000 US dollars to build virtual stores and products. The operator of the shopping center will also send them to them according to the brand promotion plan Push potential buyers.

According to local market data, the purchase rate of virtual shopping malls is between physical stores and online shopping, but the cost is much lower than that of physical stores, and the coverage rate is the same as online shopping.

In addition to pure virtual shopping, Metaverse is also promoting the return of consumption and socialization to offline through the combination of virtual and real, bringing new upgrades to traditional commerce, scenarios and experiences.

Chengdu Renhe New Town: virtual interaction to shorten the distance with users

At the heart of shopping centers is the offline scene, and more and more shopping centers are turning shopping trips into enjoyable outings through the Metaverse.

N ways to open the Metaverse Mall

Chengdu Renhe New Town

N ways to open the Metaverse Mall

Chengdu Renhe New Town b

The atrium of Chengdu Renhe New Town has become a holy place for consumers to check in. There is a special LED screen here, and consumers can interact with the animation on the screen in real time.

N ways to open the Metaverse Mall

Chengdu Renhe New Town

N ways to open the Metaverse Mall

Chengdu Renhe New Town

When naive virtual animals and real people appear on the screen together, it gives people the illusion of walking into a zoo, and the novel experience creates a brand new scene of travel, shopping and entertainment.

Shanghai Qibao Vanke Plaza: an offline event that integrates virtual idols

Shanghai Qibao Vanke Plaza teamed up with the virtual idol GINA in the 6th Chinese New Year’s Flower Market, an IP event of the self-innovation spring, to create the first offline scene of “commercial real estate + Metaverse + AI digital virtual idol”.

N ways to open the Metaverse Mall

Shanghai Qibao Vanke Plaza

In the market center decorated with traditional Chinese New Year elements, a huge screen in cyberpunk style was set up, and the naked-eye 3D version of GINA created with equal heights brought special performances to people. The blend of traditional and surreal styles collided with a brand new visual feeling.

N ways to open the Metaverse Mall

Shanghai Qibao Vanke Plaza

N ways to open the Metaverse Mall

Shanghai Qibao Vanke Plaza

In addition, at the Sonic Blessing Station, customers can also write down their New Year’s wishes, fold them into a thousand paper cranes and put them into the device, and the virtual idol GINA will serve as a messenger to send blessings to the Metaverse.

It not only focuses on tradition, but also has no lack of active innovation attempts. This newly constructed and novel scenario is undoubtedly very beneficial to the realization of the “breaking circle” of traditional brick-and-mortar business in a wider consumer group.

Build a more efficient “people, goods and fields”

The technological empowerment brought by “Metaverse” makes the meaning of space no longer limited to “physical space”, but the combination of “physical space” and “virtual space”, which brings infinite scalability to the innovation of shopping malls. The era of business breaking stock provides a new idea.

Cassandra Napoli, senior strategist at WGSN Insights, said it could take a while for virtual worlds to revolutionize the way we work, play, communicate and learn. Shopping malls and retailers should now consider the “entry point” into the Metaverse, and “people, goods, and fields” are good entry points.

“People”, the business Metaverse builds a set of immersive and interactive personal business scenarios for each consumer. Based on intelligent guided shopping guides, it aggregates public and private domain traffic, integrates entertainment, social networking, live broadcast and other scenarios to achieve personal-oriented digital space experience aggregation and scenario-based demand triggering. The digitization of consumption scenarios will bring about the digitization of users, which in turn will precipitate more digital assets, drive user appreciation, and increase repurchase and stickiness.

N ways to open the Metaverse Mall

“Goods”, the commercial Metaverse has also brought new upgrades in the display and marketing of products and services. One of the basis for consumers’ purchasing decisions is commodity information, and the more detailed the information, the closer to the real purchasing experience. The best way to simulate reality with digital is to recreate a reality: the full authenticity and interactivity brought by 3D rendering engine and intelligent perception will greatly improve the quality and richness of commodity information, and bring differentiated and full senses to consumers. experience.

N ways to open the Metaverse Mall

“Field”, Metaverse expands the time and space experience of business scenarios, and connects the efficiency and convenience of the digital world with the experience and timeliness of offline scenarios in the same scenario through the integration of online and offline virtual reality, breaking through the limitations of physical space and transforming traditional business Space operations have been upgraded to digital space multi-dimensional operations to continuously improve operational efficiency.

N ways to open the Metaverse Mall

The organic combination of people and goods yard makes the virtual shopping mall, like the real world, a place for people to gather, socialize and entertain.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/n-ways-to-open-the-metaverse-mall/
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