On December 21, Musk shared a 1995 video of David Letterman criticizing Bill Gates’ immature Internet ideas, and he left a message saying “Now the metaverse looks like now It’s more like a popular marketing term than reality.”
Indeed, as Musk said, Metaverse is still a broad and somewhat vague term, but this remark confirms the marketing boom of Metaverse.
Morgan Stanley’s executive director Brian Nowak said in an interview with Forbes: “Like the current digital platform, we expect Metaverse to be mainly used as a platform for virtual products/future advertising and e-commerce.”
Grayscale Investment released a metaverse report titled “THE METAVERSE: Web 3.0 Virtual Cloud Economies” in January 2021.
Grayscale believes that Metaverse is at least a trillion U.S. dollar market, and this year Facebook plans to spend at least 10 billion U.S. dollars on Metaverse.
Foreign countries are publicizing Metaverse with great fanfare, and domestic Metaverse marketing is also showing great brilliance.
Liu Yexi, who has exploded recently, is the best proof that digital humans have a promising future in Metaverse marketing.
According to MMA-AsiaPaciic’s report “Opening the Era of Meta-Universe Marketing” recently released, the new Metaverse marketing ecosystem requires brands to create experiences that conform to the characteristics of Meta-Universe. The elements to realize these experiences mainly include digital avatars, digital goods, and collectibles. (NFT), virtual entertainment and augmented reality, etc.
The super-realistic digital characters are undoubtedly a part of the Metaverse marketing ecology that is favored by various fields.
On October 31st, Liu Yexi’s first video turned out to have millions of fans. So far, in less than two months, her 4 videos have accumulated hundreds of millions of views, and her fans also Reached nearly 8 million.
Compared with other virtual digital human-driven marketing, Liu Yexi’s virtual character linkage with Metaverse can be said to have raised the marketing ceiling, allowing people to really feel the power of Metaverse.
At present, many brands such as Xiaohongshu, Watsons, L’Oreal, Zhong Xuegao, and Huaxizi have also launched their own virtual idols, and domestic brands are constantly tearing up the marketing outlet of Metaverse.
Recently, Shulang Education Technology issued an article, “Official announcement: AI Xiaolang, the new spokesperson of Shulang, will let children learn.
“Previously, the spokesperson of Dushu Lang was singer Leehom Wang. After the divorce broke out, Dushu Lang declared on Weibo in the morning on December 18, “The cooperative relationship between Dushu Lang and Mr. Leehom Wang.” “
In the outlet, the advantages of virtual idols are strengthening. After all, virtual idols are more controllable than real people.
These advantages have made the Metaverse more and more fiery, but behind this, there are also some problems.
Some brands have added Metaverse related words in their product or event announcements, which makes their market promotion show a higher degree of exposure, but in fact it is far from Metaverse.
For example, the “Super NEW Metaverse” campaign launched by JD Small Appliances is just a commercial with special effects.
Although the outlet of Metaverse may not have come yet, in general, virtual marketing based on Metaverse is moving from the edge of experimentation to the spotlight.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/musk-now-metaverse-is-more-like-a-marketing-term/
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