2021 can be called the first year of the Metaverse. Since Facebook decided to change its name to Meta, the sparks of the stars have begun to catch a prairie fire. Both inside and outside the circle, there are bursts of Metaverse upsurge, and when the tide recedes, you can know who is swimming naked.
From my personal point of view, the current Metaverse is a game-centric game Metaverse. Animoca Brands, Yuga Labs, and Gala can be called the three phantom gods in this field. The multiverse of elements is represented by Sandbox, OtherSide, and VOXverse.
Sandbox: The top brand Metaverse of Animoca Brands, which uses voxels as the basic style for building the world, and creates an open world with the coexistence of PGC and UGC. The whole is more like a combination of Minecraft and Roblox in Web3.
Otherside: The most luxurious open Metaverse created by Yuga Labs, with BAYC, CryptoPunks, a group of high-net-worth, high-adhesion user groups, using the strongest technology to achieve thousands of people online.
VOXverse: The Metaverse created by Gala and Unity. It has the same voxel style as Sandbox. The current content construction is based on the officially provided scene. The theme content is also taken from the well-known chain games under the Gala ecosystem. Complementary.
The following will conduct an objective fundamental analysis from multiple dimensions.
1. Parent company
Animoca Brands: The creator of the multiverse in the encrypted world, Animoca Brands is behind the vast majority of Metaverse, chain games and related upstream and downstream technology companies, with more than 340 invested companies. It recently closed a $75.3 million funding round, valuing the company at $5.9 billion.
In the environment of tightening monetary policy, a large amount of capital can still be raised, which shows that the growth of Animoca Brands has been affirmed by the capital market. Animoca Brands owes its success to its co-founder and chairman, Yat Siu, who is the godfather of the Metaverse with his discernment and determination to seize the opportunities offered by the times.
He invested in giants like Dapper Labs, The Sandbox, OpenSea, etc. in 2018, when they were all seed-stage companies, and today they are at incredible valuations.
Animoca Brands not only has its own Metaverse project, but another Metaverse giant Yuga Labs introduced later is also one of its investment targets. Its investment is not only in terms of capital, but also in-depth support and cooperation in ecological resources.
Figure 1 Animoca Brands ecological project (Source: Animoca Brands official website)
Yuga Labs: The founding team of BAYC, completed a $450 million financing from April 2021 to March 2022, and achieved a valuation of $4 billion in one year, and the entire investment team has Coinbase, Mark Cuban, Sandbox, FTX, Tiger Global and other well-known angels and institutions.
In addition, the executives responsible for brand building, brand promotion, and operation strategies in the entire team are veterans in the industry who serve Apple, Google, Nike and other traditional manufacturers.According to Nansen’s statistics, with royalties alone reaching $147.9 million, this crypto winter has not been cold for Yuga Labs.
Figure 2 Yuga Labs royalties (Source: Nansen Twitter)
Gala: A team with a star CEO, taking a unique path. Gala is run by Eric Schiermeyer (star CEO, founder of Zynga and MySpace), Wright Thurston (one of the first miners in crypto, with multiple blockchain patents), and Michael McCarthy (creative director of games like Farmville 2) 3 people Co-founded, both are veterans of the gaming industry and cryptography.
Judging from Crunchbase.com’s information, Gala has never had public financing information, and it may have Zynga’s financial support in the early stage. In addition to that, through its node sales, Gala has enough funds to sustain its growth. The current price of a founder node is 1,583,897 $GALA (~$95,033).
According to third-party data, Gala Games earned $510 million and 8,681.8 ETH from node sales as of January 11. From the perspective of boutique games, we will build a blockchain-based Steam platform.
Unlike the previous two, Gala prefers to zoom in on the landscape, and in addition to games, art, music, movies, and all things in digital life will be touched.
Figure 3 Gala slogan (Source: Gala official website)
2. Content IP
Figure 4 Content IP in the Metaverse
The IP listed above is limited to the IP involved in the project itself or appearing in the promotional video, excluding the cooperative IP of the parent company. Among them, OthersideMeta and VOXverse are almost all their own IPs. Sandbox is even better in this regard. The cooperation covers all fields of Web2, including luxury goods, celebrities, music, games, entertainment, traditional institutions, etc., radiating all aspects to the greatest extent. User.
It is true that some IP cooperation is only completed through the purchase of land, but the complementary exposure has also attracted a lot of attention. After all, any seeds planted may grow into towering trees.
3. R & D capability
Judging from the promotional videos or beta version materials that have been launched so far, the project with the fastest progress is Sandbox, which has completed the second round of Alpha version testing.
In the upcoming third round of testing, more game scenarios and branding parties will be brought.Sandbox’s technical team not only invested heavily in ontology engineering, but also spared no effort in the development of tools for VoxEdit (prop design) and Game Maker (game rule design). Just like Steam’s creative workshop, the UGC part must be the whole An indispensable part of ecological construction.
The progress of VOXverse and Otherside is relatively slow. The former is currently in the process of selling NFTs with different themes. On the one hand, it is a plan jointly created with Unity. On the other hand, most of the games in the Gala ecosystem are still in the development and internal testing stage, etc. It will take time to get to this point in the VOXverse.
Figure 5 Otherside First Trip performance test (Source: Otherside official push)
Otherside’s current First Trip performance internal test in July has perfectly achieved the expected results, achieving thousands of people online, and test users can also perform various actions such as running, jumping, dancing, etc. in the world, thanks to the Yuga Labs chose Improbable as the developer of Otherside, making it unique in terms of fundamental performance.
In terms of product design capabilities, Sandbox’s main creative team has nearly 10 years of industry experience. The two mobile game sandboxes, the predecessors of Sandbox, have achieved millions of downloads. In addition, in the same type of voxel projects, Sandbox’s exquisite The degree is the best.
A total of 10,000 Passes will be issued in this Alpha test, which will last for 10 weeks, and a total of more than 90 projects will be displayed. The gameplay also continues to complete tasks such as exploration, puzzle solving, killing, and collection as required, but the theme will change. It is worth mentioning that BAYC also appeared in this test.
Figure 6 The Sandbox Alpha Season 3 (Source: The Sandbox official push)
Coincidentally, Gala’s main creative team also has an impressive historical record. Gala’s CEO Eric Schiermeye is an old gun in the social and gaming circles. Wan, and then the entire company was acquired by Take 2.
It can be seen that the star CEO and star team know how to create works that users like. In the later Gala product system, Town Star is also a business chain game that everyone is talking about. It is addicting in terms of gameplay and style of production. Now Town Star’s NFT has been integrated into VOXverse.
Although Otherside has only conducted performance tests and cannot show its product design capabilities for the time being, combined with its overall brand operation and design, the “Ape” universe is still worth looking forward to.
How to define the malleability of the Metaverse, I define it as the interoperability between the multiverse and the mutual extension of the virtual world and the real world.
When it comes to interoperability between the multiverse, Animoca Brands has reached a deep cooperation with Yuga Labs, and its subsidiary Forj (formerly Bondly) can provide a bridge for interoperability between Sandbox and Otherside.
When you have an Ape in Otherside, you will have a voxel version of Ape in another Metaverse Sandbox. This strong binding alliance will make the consensus between the universes closer, and the basic value of NFT in the universe. more reliable.
In the Alpha Season 3 promo released this time, BAYC has been integrated into the Sandbox Metaverse.(Video link: https://youtu.be/w2p4kvjuviQ)
Figure 7 BAYC’s presentation in Sandbox (Source: Sandbox official promotional video)
Furthermore, it is an extension of the Metaverse and the real world. Sandbox and BAYC are the best, but there are differences between the two. The former is an extension of To B, which helps Web2’s brand direction to extend Web3, and also allows itself to radiate Web2;
The latter is an extension of To C, which supports the consumption of ApeCoin in the real world and promotes the development of offline community construction. It is also an extension of the consensus between the two worlds.
Figure 8 The malleability of the Metaverse
In contrast, VOXverse is a Metaverse that integrates all projects under the Gala ecosystem. Since Gala is an open platform, in addition to Gala Games, Gala Film and Gala Music have also been expanded, and high-quality projects may enter the VOXverse in the future.
Although it does not establish connections with other Metaverses, the openness of Gala itself also indirectly extends the boundaries of the VOXverse. (Video link: https://youtu.be/mhnusMyUWm0)
5. Economic Model
$SAND: The total amount is 3 billion, and the current circulation is 1.284 billion. Any character in Sandbox can use $SAND. Game creators can use $SAND to build prize pools or lease land; players can use $SAND to participate in the game, earn rewards or buy in-game assets;
Landlords can bid to buy land through $SAND; the success or failure of this conventional economic system depends on whether the entertainment and gameplay of the entire Sandbox world can meet the psychological expectations of players and are willing to pay the tickets.
$APE: The total amount is 1 billion, and the current circulation is 306 million. APE token, as the main token for the ecology of the entire “ape” universe, currently has no other substantive role other than governance voting. Occasionally some offline scenarios can be used for payment, such as subscribing to “Time” or in the boring ape Dining in restaurant.
In the token distribution plan, 150 million (15%) tokens with no lock-up period were airdropped to BAYC and MAYC holders; the remaining 47% were given to the DAO and the treasury, which were open to the public; 16% were given to BAYC and MAYC holders. Yuga Labs, 8% goes to the founding team, both have a 1-year lock-up period; the remaining 14% goes to contributors, all of which are unlocked in batches to varying degrees.
After half a year of market adjustment, it has dropped 75.7% from the highest price of $28. There is still nearly half a year before the 240 million unlocked in the hands of Yuga Labs and the founding team.
$GALA: The total amount is 50 billion, and the current circulation is 6.977 billion. Users can use $GALA tokens to purchase the NFT of the game on the platform to participate in the game or to purchase GALA nodes. This node is a POS node that can generate $GALA tokens. On July 21 every year, the output will be halved.
When the $GALA token appreciates, it will drive the enthusiasm of the nodes to buy, and the number of nodes is also limited, until it is sold out, and once sold, it does not support secondary market transactions.For $GALA, only by maintaining the quality of the game and user experience, so that the NFT value and node value continue to rise, can a positive cycle be formed.
At present, there are 14 games displayed on the GALA platform, among which the much-anticipated MOBA game Spider Tanks has entered the beta stage (video link: https://youtu.be/s9FRFl3bz4Q), focusing on the token performance of outstanding games after they are launched .
6. Risk points
For all Metaverse projects, the biggest risk is that the concept is too much ahead of the actual, and the belief continues to be consumed for too long, and it cannot withstand market changes and eventually die.
From a specific point of view, the above three risks are different. Sandbox is like a federal country, in which any game is presented in the form of voxels, and the gameplay is also developed under the setting of Game Maker (game rule design). , so to a certain extent this is a restricted freedom;
On the other hand, the GALA ecology that provides materials for VOXverse is more like a confederation or an international organization. It can express freely under certain standards, and it can flourish.
The “ape” universe is like an authoritarian state. The source of belief in the entire world is BAYC, and the holders of BAYC are the elites of the world, and their words and deeds determine the direction of development.
Figure 9 Comparison of Metaverse
The epidemic has widened the social distance between people, and it has also confirmed the necessity of the Metaverse. Throughout the existing Metaverse, each has its own merits, but it still cannot get rid of the shadow of MMORPG.
It is believed that the mature Metaverse in the future will not be limited to games as the center, but will expand to all aspects of life and work, creating more jobs and additional income, and bringing a new economy. The curtain just opened, and a good show is about to debut.
About Unity Technologies
The world’s leading platform for producing and operating interactive real-time 3D (RT3D) content. We will unleash the creativity of creators. Across industries and around the world.
This is a company focusing on the underlying technology of super-large games, aiming to solve the technical problems of high concurrency, high throughput and low latency in large-scale scenarios. Because of its solid technical capabilities, it has also won A16Z, NetEase, Temasek, Softbank Equivalent capital investment.
Figure 10 Funding of Improbable (Source: Crunchbase.com)
About Forj (former Bondly)
A subsidiary of Animoca Brands, which brings together creators and fans from various industries including music, entertainment, gaming, and NFTs, in addition to offering products and services designed to support the entire blockchain ecosystem to help brands navigate the various Metaverses landing.
Figure 11 Business example of Forj’s Metaprint
 Animoca Brands Raises $75M in Crypto Winter, Raising Its Valuation to $5.9B, https://cryptobriefing.com/animoca-brands-raises-75m-boosts-valuation-5-9b -amid-crypto-winter/
 Getting ready for The Sandbox Alpha Season 3, https://sandboxgame.medium.com/the-sandbox-alpha-season-3-first-glimpse-be9ba0a7b706
 The Dubai Virtual Assets Regulatory Authority (VARA) enters The Sandbox and becomes the first asset regulator with a Metaverse headquarters, https://www.animocabrands.com/dubais-vara-enters-the-sandbox-and- becomes-first-asset-regulator-with-a-Metaverse-hq
 Yuga Labs acquired CryptoPunks and Meebits, and plans to grant corresponding commercial rights to the community, https://mirror.xyz/0xEc9f53fA69682833FBd760C104B5D61aE29221E0/Km81y6Mc3O5LzS0wnrghVIV0HnZgLOd4wsnfcGw3_2I
 Gucci becomes first major brand to accept ApeCoin payments, https://cointelegraph.com/news/gucci-becomes-first-major-brand-to-accept-apecoin-payments
 Video interview: Entering the Metaverse with Improbable co-founder and CEO Herman Narula, https://tech.eu/2022/07/27/herman-narula/
 Galaverse Europe 22, https://youtu.be/4joYCfpD6yg
 Exploring the VOXverse, https://medium.com/gala-games/exploring-the-voxverse-53b7a6623fe
 Spider Tanks Roadmap, https://www.spidertanks.game/web3
 Gala Games and C² Ventures launch a $100 million fund to accelerate the development of blockchain games, https://venturebeat.com/2021/12/13/gala-games-and-c%C2%B2- ventures-launch-100m-fund-for-blockchain-games/
 Town Star wins Best Blockchain Game, https://www.marketwatch.com/press-release/town-star-wins-best-blockchain-game-2022-06-13
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/multi-dimensional-exploration-of-the-most-potential-metaverse-a-comparison-of-the-three-giants-of-animoca-brands-yuga-labs-and-gala/
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