More than 500 types of vegetarian foods, Canadian startup Vegano launches an all-vegetarian e-commerce platform

It is estimated that by 2024, the overall market for plant protein in Canada will grow by 14% every year.

According to foreign media The Spoon, Vegano, a startup company headquartered in Vancouver, Canada, recently launched an online e-commerce platform that provides more than 500 vegetarian food options. In March of this year, Vegano completed a round of US$4.2 A round of financing. This round of financing will be used to expand the company’s scale, develop its market and CPG products, and will also accelerate product development. The company also plans to introduce its own product line to its market before the end of this year. 

Currently, the e-commerce service operates in the Greater Vancouver area and the Squamish and Whistler areas. The company said it plans to expand its operations to Toronto and Montreal by the end of this year, in addition to launching in the United States. 

The company officially stated that since January 2021, sales have continued to increase by 150%. In terms of global trends, in recent years, the vegetarian diet has swept across countries, especially after the outbreak of the new crown epidemic, the pursuit of healthy food has promoted a new round of growth in the vegetarian industry. Specifically, Canada got a big boost in this area last year . Merit Functional Foods, one of its own plant-based food producers, received a $100 million investment from the government. In addition, companies like Impossible and Eat Just have expanded their product lines to restaurants and retail shelves in Canada. It is estimated that by 2024, the overall market for plant protein in Canada will grow by 14% every year. 

More than 500 types of vegetarian foods, Canadian startup Vegano launches an all-vegetarian e-commerce platform

Source: Enterprise’s official website

Currently, the market has more than 500 products from well-known plant brands, such as Bob’s Red Mill, Earth’s Own and The Very Good Butchers. Vegano plans to increase the number of products on its market to 10,000 by the end of this year, allowing customers to discover more exciting vegetarian options.

Vegano was active in the public eye with vegetarian meal packs in the early days, and the new e-commerce platform also continued to maintain this advantage. The platform products include a variety of vegetarian meal packs independently produced by the company, which can be eaten by users only by heating, which greatly takes into account portability and health. At the same time, the platform also supports meal package reservations, with options for three, five or seven meal package delivery services a week, and recipes are completed by the platform. 

In addition to the traditional self-operated meal package business, the platform also cooperates with a series of vegetarian retailers to launch a variety of vegetarian product options. Users can shop on this one-stop shop, from vegetarian sausages to truffle mushroom sauce, from high-protein energy bars to vitamin supplement drinks, and fully meet the various nutritional requirements of vegetarians.

According to a report from the consumer insight platform Tastewise, the plant-based food market will reach US$74.2 billion by 2027. Kees Kruythoff, chairman of LIVEKINDLY Co., even boldly predicted that by 2040, plant-based foods will bring global sales of 400 billion to 500 billion U.S. dollars. The “vegetarian fever” based on the global context may promote a new round of product and platform innovation for vegetarian companies.

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