The Metaverse, which has been quiet recently, has started to work on it again.
According to the latest news from TechCrunch, a foreign technology media, a number of technology companies, including Meta, Microsoft and Nvidia, jointly announced the establishment of the first “Metaverse Standards Forum” on June 21, local time. Metaverse International Standards Consortium.
The alliance has a wide range of members, including many of the largest technology companies from chip manufacturers to game companies, as well as many standards-setting organizations like W3C.
Figure | Screenshot of the official website of Metaverse Standards Forum
Looking back on the past few decades, there have been very few cases in the world where so many tech giants got together to “save”, which makes people ponder.
So who are the big guys in this alliance, and what are they doing?
1. In order to solve the “lack of interoperability”, Metaverse enterprises began to “gang up”
It is reported that as the “first Metaverse International Standards Alliance”, the founding members of the alliance are a total of 36 companies and technology standard-setting organizations. These include:
0xSenses, Academy Software Foundation, Adobe, Alibaba, Autodesk, Avataar, Blackshark.ai, CalConnect, Cesium, Daly Realism, Disguise, Enosema Foundation, Epic Games, Express Language Foundation, Huawei, IKEA, Jon Peddie Research , Khronos, Lamina1, Maxon, Meta, Microsoft, NVIDIA, OpenAR Cloud, the Open Geospatial Consortium, Otoy, Perey Research and Consulting, Qualcomm Technologies, Ribose, Sony Interactive Entertainment, Spatial Web Foundation, Unity, VerseMaker, Wayfair, the Web3D Consortium, World Wide Web Consortium and XR Association (XRA). (The list is in alphabetical order)
Figure | Some of the founding company Logos listed on the official website
According to the official website of the Metaverse Standards Forum, the forum was established to: conduct industry-wide cooperation on the interoperability standards needed to build an open Metaverse: it will explore why lack of interoperability hinders the deployment of the Metaverse, and How to coordinate and accelerate the work of standards development organizations (SDOs) to define and evolve the required standards.
And, free and open to any organization, the forum will focus on practical, action-based projects such as implementing prototyping, hackathons, plugfests, and open source tools to accelerate testing and adoption of Metaverse standards, while developing common terminology, and guidelines on deployment.
Figure | Metaverse Standards Forum official website, translated by Magnesium.com
In an interview with the media, Neil Trevett, president of “Khronos”, the leading organization of this forum, also said that the lack of “interoperability” is a key problem hindering the development of the Metaverse industry. The establishment of the Metaverse Standards Forum is to try to find out this The answer.
Neil Trevett said the Metaverse “will be a hybrid of network connectivity, some evolution of the network, mixed with spatial computing (referring here to ‘3D modeling of the real world, especially through augmented and virtual reality interactions’) in Together.”
“Nobody really knows how it all fits together,” Neil Trevett said, “but that’s okay. As far as forums go, we don’t really need to know. What we care about is that there are clear short-term interoperability issues that need to be addressed. “
2. Chinese tech giants make low-key entry to the list, but this time without Apple and Google Play
Meike.com noticed that in the alliance, two Chinese companies, Huawei and Alibaba, appeared in a low-key manner.
According to the official website of the Metaverse Standards Forum, Xiao Ran, vice president of Huawei’s corporate strategy and industry development, said: “Huawei is delighted to join the Metaverse Standards Forum. We believe that the Metaverse industry and ecosystem will benefit from collaborative actions and open standards.” “We look forward to Working with leading SDOs and industry partners to accelerate open interoperability standards for the Metaverse and contribute our experience.”
Another tech giant, Alibaba, appears to have joined the consortium as a separate unit under its “Alibaba Dharma Academy .” According to the official website of the Metaverse Standards Forum, Dr. Tan Ping, head of the XR Lab of Alibaba Dharma Academy, said: “Alibaba is delighted to join the Metaverse Standards Forum, which encourages cooperation on the interoperability standards of the open Metaverse. Look forward to sharing our know-how and accelerating constructive dialogue with global industry leaders to advance new initiatives in the Metaverse.”
Figure | Metaverse Standards Forum official website, translated by Magnesium.com
However, Meike.com also noticed that Tencent, which has a more aggressive layout in the Metaverse, did not enter the organization as an initial member-although its invested Epic was on the list.
Compared with the low-key entry of the two Chinese technology giants, it is more intriguing that Google and Apple, two international technology giants who are considered to be actively exploring the Metaverse, failed to become founding companies.
At present, Google is actively deploying AR devices, immersive maps and AI; Apple is also rumored to be launching AR headsets before this year’s WWDC conference, but the two giants are missing the first Metaverse International Standards Alliance, It has to make people wonder whether the existing members of the alliance are “standing in line”.
Figure | Are the Logo designers of Metaverse Standards Forum (left) and META (right) really not the same person?
3. The Metaverse version of “Avengers”, is it a group to keep warm, or is it vertical and horizontal?
If last year can be called the “first year” of the Metaverse, then at least in the first half of this year, the Metaverse did encounter the “Mercury Retrograde Year”.
From a corporate point of view, Meta, Roblox and Unity, the listed companies that are leaders in various sub-divisions of the Metaverse, all encountered difficulties in the first half of the year with their stock prices falling and their market value shrunk; Bitcoin, luna, etc. The fiasco of digital currencies in the first half of this year also cast a shadow over the prospects for the decentralized world of the Metaverse.
As the most important hardware entry device of Metaverse, the VR business has also suffered setbacks: According to Guo Mingchi, an analyst at Tianfeng International Securities, on June 22, the leader Meta will start to slow down in the Metaverse hardware and head-mounted display business. Meta Cut the 2022 Metaverse hardware shipment forecast by 40%, from 10 million to 11 million to 7 to 8 million. Additionally, Meta has delayed all new headset/AR/MR hardware projects beyond 2024. As soon as the news came out, the stock price of VR equipment manufacturer Goertek fell sharply for two consecutive days, which shows that the market’s confidence in the Metaverse is not stable.
Magnesium noticed that the giants that have joined the alliance at present, whether it is Meta, which is taking the lead, Qualcomm, which vigorously develops chips and invests 100 million US dollars in funds, or Microsoft who actively builds an “industrial Metaverse” and has invested 2 billion in Epic Games. The Sony of the US dollar, without exception, has invested huge sums of money in the Metaverse business.
The premise of investment is the pursuit of returns. Today, when the Metaverse industry is still in “chaos”, although solving “interoperability” is an inevitable way to get through between platforms, the alliance of giants such as Meta, Microsoft and Sony is more likely to fundamentally Affecting hardware and software standards, it has never built a “wall” for the infrastructure of the Metaverse.
It is reported that the first meeting of the Metaverse Standards Forum is expected to start in July 2022 and may cover different technical areas such as 3D assets and rendering, human-machine interface and interaction paradigms (such as AR and VR), user-created content, avatars, Identity management, privacy, and financial transactions to name a few. We will continue to pay attention to what kind of rules this “Avengers” standing on the other side of Apple and Google will formulate, and whether they will shake hands with the other two giants.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/metaverse-version-of-avengers-online-meta-teams-up-with-huawei-and-microsoft-apple-and-google-are-suspected-of-becoming-big-villains/
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