Metaverse layout of BilibIli

Metaverse has recently received attention at the corporate level, and many companies at home and abroad have entered.Among them, the Meta “All In” Metaverse is regarded as the next growth point; companies such as Microsoft, Nvidia and Unity hope to become the basic builders of the Metaverse; Tencent hopes to start from the game and open up the Metaverse market; the previous word Jiedong and Tencent even fought for Pico, a VR manufacturer. In the end, ByteDance successfully won Pico for $9 billion; Baidu is exploring the Metaverse in many ways. Then BilibIli, which started with content, obviously will not let go of the big cake of the Metaverse. Today let’s take a look at the Metaverse layout of station B.

BilibIli seems to be a natural fit for the Metaverse

On November 17, 2021, BilibIli announced the financial report for the third quarter ended September 30, 2021. The executives of BilibIli will accept questions from analysts after the financial report is released.

Today is a hot era in the Metaverse, and analysts naturally asked questions about the Metaverse of BilibIli. In this regard, Chen Rui, CEO of BilibIli, said that BilibIli is one of the most suitable companies in China to realize the concept of the Metaverse.

Bilibili’s third quarter financial report shows that Bilibili’s game live broadcast and value-added services based on major members increased by about 95% year-on-year, with revenue of 1.91 billion yuan, accounting for 36.7% of total revenue, becoming the largest source of income for Bilibili. The advertising business revenue was 1.17 billion yuan, a year-on-year increase of 110%, making it the fastest growing business segment. E-commerce and other business income was 730 million yuan, a year-on-year increase of 78%. The net loss of BilibIli reached a record high of 2.686 billion yuan, and the loss increased by 144.01% year-on-year.

As the hottest new outlet in 2021, the Metaverse seems to have also become the new hope of BilibIli, drawing a big pie and seeing it as the driving force for future growth.

The “2021 Yikai Capital Metaverse Report” believes that the breakthroughs of the Metaverse in the short term are games, social and immersive content. At the same time, the starting point of the Metaverse is not a platform, but a content that can be independent, self-iterating, and multi-dimensionally attracting users to participate in the experience and even participate in the creation. NFT and Defi are the main applications of blockchain in the Metaverse world, and they can effectively support the economic system of the Metaverse. The three elements of NFT include: creators and cultural IP, technical support and platform issuers, community communication and collectors. As a game company, BilibIli also has a large number of self-circulating original content, classified community sections and virtual idol business. With the Metaverse, BilibIli seems to have a natural fit.

High-energy chain is launched at BilibIli

Half a month after the release of the financial report, BilibIli showed its official entry into the Metaverse with practical actions.

On December 6, 2021, BilibIli is testing the high-energy chain. High Energy Chain is a digital native community built for new applications, cultures, games and digital assets. The high-energy chain will also support community governance in the future. At present, the blockchain browser tool has been launched in the high energy chain, which is mainly used as an information query tool on the chain. High Energy Chain aims to create an open and innovative, all-encompassing digital native community.

The three major application scenarios of the high-energy chain are digital collection (NFT), digital identity, and copyright.At the same time, it can provide users with services in six directions: original works on the chain, NFT collection exhibition hall, virtual pets, idol interaction, digital identity and low-key showing their identity to others.

6 directions of high-energy chain services:

1. Chaining original works can prove the uniqueness and legitimacy of the creator’s content, similar to the copyright deposit function jointly created by Tencent ISUX Original Museum and Tencent Blockchain.

2. Create a digital collection exhibition hall, which can show your digital collection to others. Similar to Ali’s Ant Chain digital collectibles and Tencent’s Magic Core.

3. Show your identity to others in a low-key manner. The specific form of this service is currently unknown.

4. Owning a virtual pet, the experience may be similar to QQ pet, providing users with a unique virtual cat.

5. Interact with idols to generate a virtual space for users, so that users and idols can have a zero-distance interaction experience in a specific virtual space, and it is not ruled out that virtual idols will also be added.

6. Digital identity, creating digital identity for users through blockchain technology, identity information and other data are permanently stored on the chain, and the ownership of the data is completely owned by the user.

At present, the high-energy chain of BilibIli has proposed 3 technical solutions. The current public key is the private key storage solution. In order to help ordinary users improve the security level of private key management, the high-energy chain adopts a design scheme that replaces users to centrally manage private keys. Two technical solutions, such as smart contracts and trusted cross-chain, are still being tested.

The vision of the high-energy chain is to provide a channel for digital assets to be on-chain, and to welcome diversified applications to join the ecosystem, realize the cross-application circulation of digital assets, and provide users with diversified usage scenarios and display stages. Become a “sovereign identity authentication + asset repository” for organizations or individuals. At present, the blockchain browser tool has been launched in the high energy chain, which is mainly used as an information query tool on the chain.

Rich ecosystem of games, anchors and other content

Since 2013, BilibIli has invested in nearly 21 game companies, covering the entire industry chain such as game R&D companies, production companies, service companies, and distribution companies. BilibIli also currently has over 32,000 virtual people. In 2020, more than 60% of the world’s well-known virtual anchors will start broadcasting at BilibIli. As the most abundant platform for virtual anchors in China, the attribute of virtual images for content creation has already been formed. The content creation system of BilibIli is the natural landing scene of NFTs in the Metaverse.

The Metaverse is likely to start landing in industries such as games and virtual humans in the short term. The previous layout of BilibIli is very suitable for the Metaverse. Creators, community communication, and collectors are all available, and the exclusive IP of the second yuan is one of the business sectors of BilibIli. In the Metaverse, BilibIli occupies an advantageous position.

BilibIli also clearly recognized its own advantages. Chen Rui said in the conference call that the concept of Metaverse includes some product elements, such as virtual reality, a close social system, and a self-circulating ecosystem in the game, etc. . These elements themselves are not new, and some companies have already implemented them, such as Meta and Tencent. In fact, Bilibili has also implemented some of these elements.

BilibIli believes that if there is really a Metaverse world, it must require a lot of content, so that users can linger, so a self-circulating content ecology is needed. At present, Bilibili already has such an ecology, and has formed a community of 270 million people, so Bilibili is indeed one of the more suitable companies in China to be a Metaverse. Chen Rui said on the conference call that the most important thing in the Metaverse concept is to have a self-circulating content ecological supply. This is not something that a company can do. After all, to build a new Metaverse world, there must be many creators who can Make money in it. This is the concept that the ecology of BilibIli has always been adhering to. For example, the virtual anchor is such a case. The up master becomes another image through motion capture, which is loved by many people.

Test avatar-related functions

On December 2, 2021, BilibIli began to test the virtual character development function (Kanbanniang test project), which is regarded as a step to continue to enter the Metaverse. The Kanbanniang test is a big plan of BilibIli in the near future. Users can place the Kanban girl of BilibIli on their personal homepage to support custom items such as changing clothes and checking the weather.

Users can switch between the two Kanban girls (22 girls and 33 girls) at BilibIli according to their own preferences. Different Kanban girls have different personalities and will communicate with users in different tones.

In terms of payment, similar to QQ Show, the main payment point of this virtual character development function is the purchase of Kanbangirls clothing. Users need to use B coins (the paid currency of BilibIli, exchanged with RMB 1:1) as Kanban girls buy clothing and personalize it.

Netizens call this test “bilibili version of electronic chicken, QQ show”. Obviously, BilibIli wants to observe the use and enthusiasm of its own users first, and when the time is ripe, the products related to the Metaverse concept will be specifically implemented in BilibIli’s own ecology and application.

BilibIli  launches digital collectibles

On January 5, 2022, the official certification number of BilibIli, Bilibili Digital Collection, released a news, announcing that its first digital collectible avatar “Pigeon De” was officially opened for registration and collection, limited to 2,333 pieces. This series of avatars is not for sale. Users need to register. The conditions for receiving them are that the user level of BilibIli reaches level 6, and users who use Bilibili every day in 2021, and they need to ensure that they are at least 14 years old and need to complete real-name authentication. This collection condition is obviously aimed at young users.

Metaverse layout of BilibIli

Digital Collectibles Avatar “Pigeon”

For this digital collection, BilibIli defines the series of digital collections as the avatars of digital collections, and there is no word “NFT” in the introduction. According to the introduction of BilibIli, the series has collectible value and can be used for research, viewing and as an avatar for social media. In addition, “Pigeon” has two new functions, derivative production and online secondary creation. In the introduction, the user has the right to make, sell and promote the physical surroundings based on this collection while holding the avatar of this digital collection. Therefore, users can have certain commercial development rights, which are different from digital collectibles launched by other platforms. This series of digital collections can be given away, but any form of digital collectible avatar hype is not encouraged.

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