Metaverse content creation company “Visual Persistence (Shanghai) Film Co., Ltd.” (hereinafter referred to as “Visual Persistence”) has recently completed a tens of millions of Pre-A round financing, this financing by Qi Rong Chuang Make exclusive investments. The financing funds will be used for system technology upgrade, team building and optimization of upstream supply chain.
The main business of “Visual Persistence” covers animation films, high-quality film and television CG, original dramas, virtual assets and the construction of application scenarios. In the game and animation production industry chain, the upstream is content production, the midstream is content dissemination, and the downstream is derivative realization. The IP located in the upstream of the industry chain is the main source of themes for Chinese animation creation enterprises, which directly determines the realization of animation works. ability.
In addition, benefiting from the huge potential of virtual IP and the development of virtual second avatars, identity-based virtual digital people, that is, virtual idols, endorsements and other derivative businesses, will occupy a more important and dominant position in future development.
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In fact, Chinese animation IP is divided into four sources: self-created, online literature, games and comics. Except for the IP created by the enterprise, other types of IP must be purchased from the IP owner upstream of the industry chain. There are many good original IPs in the Chinese market, but few have the ability to realize the commercial value of branding and systematization, and this is the advantage and opportunity of “visual persistence”.
The core team of “Persistence of Vision” has participated in the animated films “The Throne of the Elf”, “The Devil Child of Nezha”, “Journey to the West: The Return of the Great Sage”, “Deep Sea”, etc.; the animated series “Fight Back 45 Seconds”, “City of Two Moons”, “Nano Core”, “Sura Valkyrie”, etc.; the first virtual reality CG such as the head variety show “This is Hip-hop”; there are also games “Honor of Kings”, “League of Legends”, “Torch Light” , “Tomorrow’s Ark” and other project promotional films top-level CG production, which has accumulated a lot of original ability and content aesthetic experience for “Visual Persistence”.
“Tomorrow’s Ark” di shi zhang
In addition, “Visual Persistence” also has advantages in technology research and development. In the future, a set of industrialized standards will be introduced, so that non-senior technical personnel can standardize production, improve efficiency and production capacity, and empower and lead the technology standardization of the entire content industry. accomplish.
Since its establishment, “Persistence of Vision” has carried out in-depth cooperation with leading brands and platforms such as Tencent, Bilibili, Youku, iQiyi, NetEase Games, Yingjiao Network, Xinxin Network, and Bamboo Games. Facing the future, “Visual Persistence” will accelerate the system upgrade and optimization of the ACG production industry inwardly, and deploy the application of virtual reality in the actual industry and the IP matrix based on virtual digital human outwards. With the blessing of originality and technological advantages, it is possible to Let “visual persistence” have more say in the upstream. For example, in addition to the early content production business for customers, there is also the output of high-quality IP, which is divided into the income flow of games, live broadcasts, and advertisements. This also makes “Persistence of Vision” more diverse and considerable income compared to other animation CG production companies.
“Visual Persistence” told 36Kr that domestic IP has not yet achieved real good commercialization, and they are all pursuing short-term profit. Now is a good opportunity to create cultural IP and content with long-term brand value.
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In terms of team, Liu Chang, the founder of Visual Residency, once worked in the film and television division of TAKENAKA Co., Ltd., a leading new media company in Japan, and created many video art works for Tokyo Disneyland and Universal Studios Osaka. The studio collaborates on a number of artistic creations. Since 2012, Liu Chang has entered the animation industry to establish Xuansu Culture (the predecessor of visual persistence), and has maintained close cooperation with top platforms such as Tencent, Bilibili, Youku, iQiyi, and NetEase Games for a long time. Being favored by capital, Xuansu Culture subsequently received two rounds of institutional financing.
CTO Wu Jianhua was in charge of CG visual effects development and supervisor production in Garena, an international online game company, and participated in first-line projects such as “The Avengers” and “Empire”. It can form a Hollywood aesthetic while deeply cultivating technology, using the world’s top rendering software (not yet popular in China, there are only a few users), through the combination of optical whole body motion capture technology, real-time efficient rendering engine and sound engine, to achieve unique art The top-level visual effects of the style promote the formation of absolute barriers to content and products;
Wu Jianhua’s works of hyper-realistic virtual people during Garena’s tenure
Fu Yi, partner of Qirong Ventures, the investor in this round, said: “We are optimistic about the entire game, film, content upgrade including digital assets and the construction of more application scenarios. “Persistence of vision” has advantages and barriers that can lead the iteration of the entire industry. , the core team is already a veteran of the industry, especially with years of in-depth cooperation with first-tier manufacturers, industrial resources and industry experience cannot be copied; the joining of core technical talents has established technical barriers that are difficult to copy; the founder’s consistent pursuit of the industry, The pattern of leading the team and the forward-looking strategic thinking cannot be copied. “
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