Metaverse apps are all “ugly ducklings” who haven’t had time to become swans

This is a Metaverse app that has died before it exploded.

A large amount of krypton gold, everyone enters the game, the Metaverse social products are worth looking forward to.

After all, “WeChat” has monopolized the No.1 status of social products for 3 years. On January 15, 2019, Zhang Yiming, Luo Yonghao, and Wang Xin launched social products at the same time, aiming at WeChat, a giant in the social world, but unfortunately lost. It was not until February 11 this year that an app called “Jelly” took WeChat down from the No. 1 social app on the AppStore China’s free list.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Source: AppStore

“Jelly” became popular in the technology circle and social circle overnight.

Although many people are showing their “jelly” image and asking to add friends, I believe that many people are still as confused as Shuyujun: Is this social APP really easier to use than WeChat? Why is it on fire?

short-lived gel

To put it simply, “Jelly” is an APP that focuses on socializing with acquaintances – this is a “friendship apartment” that only belongs to you and your best friend. “Jelly” is homophonic “here”, which means that there is no grouping, no shielding, and no three-day visibility. You and your friends can be true to yourself together.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Source: Network

“Gel” also incorporates the concept of the most popular Metaverse at the moment. The first step for users to enter the APP is to pinch people—pinch an avatar that represents themselves.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Source: Network

But the idea of ​​jelly didn’t come about after the Metaverse became popular. If you look closely at Tianyan, you will find that there is a bit of information behind the “jelly” .

Once a little bit of information, relying on its technical advantages, once tried to challenge today’s headlines, but after a series of reorganizations, the road of information has become narrower and narrower, and the DAU (number of daily active users) has dropped significantly. In 2021, Yidian Information was officially upgraded to Cyber ​​Elephant Group. Under the leadership of legal representative Yang Yuxiang, it explored a new growth curve and cultivated three business lines of social networking, video and games.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Source: Tianyancha

The original form of “Jelly” was an application called “Side” under the original Yidian Information. Launched in August 2019, “around” is a local content community that calls on users to publish content that is closely related to themselves, such as news about clothing, food, housing, and transportation in a certain area. However, this app was no longer updated after May 9 last year, until January 19, 2022, when it was renamed “Jelly” and reappeared.

The “jelly” on the first day of the re-emergence of Jianghu did not attract large-scale attention. From the data point of view, the popularity of “jelly” gradually began to rise from February 2, and began to explode after February 5. The first time I saw it in the TOP100 of the Apple Store, and there were nearly 100 Amway notes about gel in Xiaohongshu, both of which appeared on February 5.

The biggest peak was on February 11. With the top of the AppStore free list, the Baidu index rose to 49,678, a 63-fold increase compared to the first day of launch .

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

But the heat is like a tornado, once it blows it goes away. Two days after reaching the peak, “Jelly” voluntarily announced that it would be removed from the shelves and carry out product upgrades. It is not known what the gel will look like after the upgrade and return, but what is known is that if it is not removed from the shelves, this app is destined to not continue to be popular in its current form.

The jelly is still far from being popular

Although it ranked first in the AppStore, there is no “jelly” in the Android application market. In fact, there are far more Android users in China than Apple users. In the China mobile phone market share report released by Counterpoint in the fourth quarter of 2021, the Apple mobile phone with a record market share accounted for only 23%.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Source: Network

From this point of view, “jelly” is just a self-promotional enclosure for Apple users, and it is still far from being out of the circle for all.

But even if it is only a small-scale popularity, “Jelly” has exposed a lot of product problems. In the “Jelly” Weibo Chaohua community, many netizens are giving suggestions to “Jelly” for revisions, from the loading page stagnation to the application background. Caton, from login problems to real-time interactive experience, all kinds of bugs emerge one after another.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Source: Weibo

At this critical juncture, it may be a good thing for “Jelly” to choose to temporarily withdraw from the rest. After all, for an APP to retain users for a long time, the product must be perfect, and the decline in traffic and brand reputation are irreversible .

The 26-year-old Xiao Xia saw “Jelly” for the first time in a WeChat group. A friend sent a poster asking for mutual fans.Because of curiosity, Xiao Xia downloaded and used the gel, and it took 2 hours just to pinch her face. “I have played The Sims since I was a child, and Miracle Nuannuan also likes it. I can play for a day by pinching my face and changing clothes.” With the characteristic and beautiful character modeling, the first impression of “Gel” is not bad.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Source: Network

When she officially entered the game, Xiao Xia’s experience was not so friendly. Looking at the empty page, she didn’t know where to start, “I can only go to the WeChat group to find friends to add me, and I feel that pinching my face is a gel. most interesting place”.

In Shuyujun’s survey, 48% of people who used “jelly” gave up within 3 days. Those who started with freshness tended to get bored within 3 days.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

According to the Baidu Index, among the users who search for “jelly”, the number of users under the age of 29 is significantly more than the number of users on the entire network . This group of young users is easy to be promoted because of “freshness”. Only 22% of them are still playing so far. Most of the reasons when asked about the reason are that their friends are still playing. “If one day my friends stop playing, I guess I won’t continue.”

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

On the platform of Xiaohongshu, where young people gather, the manifestation is even more obvious. As of February 14, there were 706 “jelly” related notes, and the total number of likes reached 96,500. Excluding the proportion of no notes in the 5 days before the launch, there were 44 articles on average every day after that, with an average of 3,700+ likes per day.

Click on the TOP10 notes that have been liked and ranked. Except for 2 negative ones involving plagiarism, the rest are all about the conscience of “jelly”, covering authors ranging from amateurs with less than 5,000 fans to waist experts with more than 50,000 fans.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

From the content of their notes, we can see the reason why “jelly” attracts everyone – to a certain extent, it realizes instant sharing of status with friends and understands real-time dynamics with each other . This is also the biggest difference between “Jelly” and WeChat. Even though WeChat has a status bar, it is composed of friends from work and partners, which makes many people lose the motivation to share their personal life; and WeChat does not have a group viewing function, and friends have a very large circle of friends. It is easy to be hidden in the vast information flow.

As a social product for acquaintances, “jelly” seems to be more inclined to socialize with strangers after being introduced to the public. Among the top 10 topics of Xiaohongshu about “jelly”, 50% of the content is related to making friends. The topic of #好friendjiagel# has nearly 1.5 million page views and over 100,000 interactions. Searching for “jelly” on Weibo and Xiaohongshu in real time, most of the content is also related to adding friends.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

When acquaintance socialization evolves into stranger socialization, the original functional configuration is somewhat inappropriate. For strangers, whether they are fishing or studying, whether they are at home or in the office seems to be less important. After trying to add friends, TT admitted that he wanted to re-register his account, “Jelly is still fun to play with good friends. Her positioning and her status are effective for me. For example, when I make an appointment for dinner, I just look at her position. I can guess if she will be late, for example, I will not chat with her if I see her status is work, but I will hahaha if I fish, and I will remind you to forget to charge when I see her battery status.”

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Source: Jelly APP

As a social product, the biggest bug of “Jelly” is that it is too single, there are few optional states, and it is impossible to chat with many people. It feels like “a QQ show that can chat”, or “Moore Manor that can’t farm”. Or the “Online Sims Initial State”.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Friendship is difficult to settle, the communication method is single, and the “jelly” that relies on the 3D image of the virtual person to gain a sense of freshness needs to be upgraded and upgraded in order to truly become the latest social currency for young people.

Who is the real first app in the Metaverse

How hot “Metaverse” will be in 2021, it is unnecessary to go into details. Just the “Hot Words of 2021” of “Collins Dictionary” and the “Top Ten Hot Words of 2021” of “China News Weekly” can show that it has been become a phenomenon-level concept.

But it is only the word itself that is hot, and the derived Metaverse products are not outstanding. Counting “jelly”, there are 6 APPs before and after, and so far none of them can be regarded as superior to Dongfeng.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

From Tianxiaxiu’s “Rainbow Universe” to Baidu’s “Xiyang”, from Meta’s “Horizon Worlds” to ByteDance’s “Party Island”, the birth of every Metaverse product carries countless films. “In the testing phase, a wave of virtual real estate speculation was triggered. A polar wooden house was priced at 9,999 yuan, and even more exaggerated, 1 million.

However, these Metaverse products were criticized after they were launched, such as the half-human image of “Horizon Worlds”, the rough 3D scene of “Xiyang”, the inhumane game experience of “Rainbow Universe” and so on.

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Source: Horizon Worlds

Regarding the concept of the Metaverse, few people can explain it clearly, but they can clearly see more and more people entering the game. Few can say “Because I don’t understand it, I don’t plan to join the Metaverse for the time being” like the president of Nintendo. .

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Source: Weibo

“Xyron” was launched as a “-6.0 version”, Ma Jie, vice president of Baidu at the time, explained, “For a platform like Xyron, we think it will take at least seven years to reach the ‘0.0’ version.”

The apps of the Metaverse seem to be half-finished products of the concept. When the technology has not changed from negative to positive, users cannot expect it to achieve a qualitative leap from 0 to 1.

Just like “Jelly”, it clearly focuses on social interaction, but the avatar is more attractive; it clearly focuses on the circle of close friends, but it is the most fun with strangers escorting; it is obviously a WeChat competitor, but it is necessary to use WeChat to pull new ones. For example, a netizen said, “QQ has not yet been born, but QQ show has become popular first.”

Metaverse apps are all "ugly ducklings" who haven't had time to become swans

Source: Weibo

Everyone has been suffering from WeChat for a long time. I really hope that a social APP can surpass it. I hope the upgraded “jelly” can do it, and I also hope that more “jelly” will appear. It is not an imitation or superposition of any product, nor is it a concept of rubbing. , but really allows everyone to complete the social function.

The first step is to complete the basic social attributes, and the second step is to use the Metaverse package to upgrade.Maybe, the true, immersive, interactive, and social Metaverse APP will be unveiled…

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/metaverse-apps-are-all-ugly-ducklings-who-havent-had-time-to-become-swans/
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