Zhejiang Satellite TV’s “Let’s Run” program broadcast in May this year designed a section related to the Metaverse – star guest Angelababy designed virtual costumes for Zhang Da, Sha Yi, Zheng Kai and others, and showed the upper body effect. In June, artist He Luoluo also posted a rendering of himself in virtual fashion on Weibo, which received 363,000 likes. In July, the variety show “The Star Chaser” ended and released a poster image of artists such as Wu Qilong in the virtual Metaverse space station.
Angelababy, Zhang Da, Sha Yi, Zheng Kai, He Luoluo and virtual clothing
Behind these marketing events is a virtual label called AVAR founded by the post-00s. AVAR not only built its own virtual fashion brand, but also launched a series of virtual human IP and virtual trendy products, and built a tool that can quickly generate a large number of 3D digital assets with programmed algorithms – “Digital Art Generator”.
In April of this year, AVAR released the “Virtual Invasion Series” and “Mirror of Virtual Reality” on Xiaohongshu and several digital collection platforms, and they were quickly sold out. These virtual clothes and accessories can be worn by real people through AR filters or artificial synthesis. Consumers can wear virtual clothes to take pictures and generate videos. At the same time, AVAR plans to provide a virtual human framework for the C-side, allowing users to wear virtual images to realize “real people and virtual people hold virtual assets simultaneously”.
AVAR virtual invasion, virtual reality mirror series virtual clothing
In addition to virtual clothing, AVAR has also launched a large number of virtual fashion products priced at around tens of yuan. The AVAR team calls this business model “Virtual Bubble Mart “.
Using the self-developed 3D digital art generator, AVAR can generate 10,000 virtual tide games for one series every month. Each user can “open the blind box” through online generation to get a unique trendy play NFT. Consumption behavior will be recorded on the chain to complete the confirmation of digital assets.
How to achieve stable large-scale production? According to the AVAR technical department, firstly, the self-developed “character fusion” algorithm supports the direct extraction of key information of IP, and applies it to the 3D framework to automatically create a virtual image, which can be delivered within a week; secondly, under the framework of 3D programming, each Instructions for 3D modeling can be written into a single line of code and then mass-produced. “We split each trendy play into many parts. After parametric modeling, parts such as headgear, face decoration, clothing, and equipment can be applied and recombined, and then procedurally generated new works.”
10,000 virtual tides with AVAR 3D procedural framework
At present, AVAR has launched the “avatar project” original virtual trendy games, the movie “Left Ear” series and the Shukebeta series of trendy games. Now, the Hatsune Miku series of digital avatars are also in the production process.
In addition, AVAR also has virtual human products. The company has launched two original virtual people, Yun Keke and Yun Dada, who will display virtual clothes as virtual hosts. AVAR’s marketing department revealed that it plans to cooperate with music companies to make Yun Dada a “virtual musician”. In addition to these two avatars, AVAR also has a To B business that makes avatars for stars.
AVAR virtual human cloud cocoa and cloud Dada
AVAR founder Hu Yating April is a post-00 entrepreneur from the Department of Computer Science of Peking University, and has experience as an algorithm engineer at Google, Alibaba and ByteDance. Co-founder Li Entong Ada has experience in the United Nations Development Programme, Christie’s President’s Office, ByteDance, and the National Museum. Most of the founding team of AVAR are from Peking University, Tsinghua University, University of Chicago, Central America, and Lun Yi. At present, there are dozens of people in AVAR’s designer matrix.
AVAR team photo
“Our mission is to ‘make virtual content accessible to everyone’,” said Hu Yating. “AVAR hopes to use graphics technology to drive the realization of digital art, so that everyone can participate in the use, creation, consumption and circulation of virtual 3D assets in the Metaverse, and provide users with virtual people, virtual clothing, and virtual space.” She believes that with virtual The human IP is the entrance, the virtual brand is the main business model in the virtual world, and the virtual scene is the future space. AVAR allows users to create and consume a wider range of digital assets in the virtual world.
Recently, AVAR announced the completion of two consecutive rounds of multi-million dollar financing. Among them, the seed round was led by Weiye Capital, and the angel round was led by Huachuang Capital. Vision Capital acted as the exclusive long-term financial advisor.
Zhang Jin, an investor in Huachuang Capital, said: “With the continuous improvement of information form and interaction, the new generation of 3D aborigines have put forward higher requirements for the scenes and content of the virtual world, and the consumption of digital products has also increased rapidly. Through its self-developed digital asset generation engine, AVAR has produced digital products that young people love with high efficiency and high quality, and has become an excellent company in Metaverse digital fashion. We are very much looking forward to the company’s further development in the digital fashion industry.”
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/metaverse-3d-virtual-label-avar-announced-to-receive-millions-of-dollars-in-financing-huachuang-capital-led-the-angel-round/
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