Metaveerse plate continues to rise, attracting technology giants to collectively increase

With the change of Facebook’s name to Jiamayuan Universe, the concept stocks of Meta Universe are heating up again. In November, the 4 yen universe concept sector continued to rise, Jiachuang Video rose more than 12%, and Hengxin Dongfang and Yishang Display were among the top gainers.


Under the high attention of the market, many technology giants have also expressed their opinions to increase the code yuan universe.

The collective layout of technology giants

The development of Meta Universe has become a boom in the capital market. In March of this year, Roblox went public with a market value of close to US$30 billion, directly leveraging the capital market and stimulating the influx of major capital, manufacturers and entrepreneurial teams.

In July, Facebook CEO Mark Zuckerberg (Mark Zuckerberg) introduced an ambitious new plan to his employees. That is, the company’s future will go far beyond its current project to build a set of connected social applications and some hardware to support them. Instead, he said that Facebook will strive to build the kind of maximal, interconnected collection of experiences in science fiction—a world called the Metaverse.

According to multiple media reports on August 30, ByteDance will acquire Pico and officially enter VR. On August 31st, Netmarble F&C, a subsidiary of South Korean mobile game giant Netmarble, stated on the 31st that the wholly-owned subsidiary of Metaverse Entertainment, which specializes in the production of Metaverse content, was formally established. At the same time, A-share related concept stocks have also received market attention.

Entering November, Microsoft, Nike, etc. have announced the layout and products of the follow-up meta universe. On November 3, Microsoft said it was adjusting its benchmark products, including PowerPoint and Excel, to create a more corporate version of the meta universe. The first product is a Microsoft Teams chat and meeting application version with digital avatar capabilities. It is currently being tested and will be launched in the first half of 2022. Customers will be able to share Office files and other features in the virtual world, including PPT slides. Microsoft CEO Satya Nadella said that Microsoft will focus on the practical aspects of the metaverse, that is, some use cases that have obvious benefits.

On the same day, the sports brand Nike filed a number of trademark applications such as “NIKE” and “Just Do It” with the United States Patent and Trademark Office. Clothes, headwear, sports backpacks and other products are for users to use online or in the virtual network world. People familiar with the matter said that Nike currently regards this area as a priority and may launch a series of virtual products in the next few months. According to previous reports, as digital products become more and more popular, Nike is seeking to register its brand trademarks in the United States for various virtual goods including shoes and clothing. The sportswear giant filed four applications with the U.S. Patent and Trademark Office on October 27 to protect its trademarks in the categories of “downloadable virtual goods” and retail stores and entertainment-related services. The digital products listed in the document include headwear, glasses, bags, backpacks and sports equipment.

News on November 4th, Tinder’s parent company, the global stranger social giant Match Group plans to explore the meta universe. Match Group introduced its long-term vision for Tinder and Explore, which will expand to include exclusive, shared and real-time experiences and an economy based on virtual goods, and is supported by Tinder’s new in-app currency, Tinder Coins.

In addition, after Facebook changed its name to Jiamayuan Universe, it also proposed the next development plan to protect the users in the metaverse universe. In an interview with Reuters on Tuesday, Facebook’s head of global affairs Nick Clegg said that his company will work hard to protect users in Metaverse. He said that it may take 15 years for Metaverse to bear fruit, and that his company has sufficient time to establish a security and privacy protection mechanism.

Microsoft President Brad Smith said in an interview with Reuters at the European Web Summit on Wednesday: All technology giants will enter the meta universe, and companies such as Facebook, Microsoft, Google and Apple may develop their own versions.

How far is the meta universe from us?

What does the meta universe mean to ordinary people? Is the meta universe a conceptual hype? How far is it from us? Yang Delong, chief economist of Qianhai Kaiyuan Fund, said: “From an investment perspective, Meta Universe is still in the stage of speculation and has not yet reached the stage of releasing performance. The industry is still in the formation stage and has not yet reached the growth stage, so the investment risk is relatively Big.”

Baidu Vice President Ma Jie said that Metaverse is essentially a process of virtualizing and digitizing the real world, which requires extensive transformation of content production, economic systems, user experience, and physical world content. VR is currently the first entry into the meta-universe, and VR will also become the Killer App of the meta-universe. Regardless of whether it is a mobile phone, VR or XR, the innovation of interactive methods will also determine the changes brought about by the meta universe. At present, from the perspective of meta-universe, a very realistic but irresponsible prediction can be made. The concept of meta-universe is approaching the culmination of over-expectation. The upsurge of meta-universe will gradually recede in the second half of next year or the next year. Real meta-universe players will Will surface.

Microsoft President Brad Smith believes that the important thing for the development of Metaverse is not to let the hype obscure the long-term technology trend. He pointed out that the meta universe will be very large and very important. It must be able to protect privacy and digital security, and prevent false information and manipulation. We are all talking about the meta-universe, as if we are going to enter a new dimension. But this is not like the heaven we are going to go to after death. We will still live with people in the real world. He called for collaboration during the development of Metaverse to promote interoperability.

Former Google CEO Eric Schmidt pointed out that Facebook’s meta-universe may not be the best choice for human society, but he also believes that this technology will be ubiquitous. He said: All the people who talk about the meta universe are talking about a better future than the world today. You will be richer, handsomer, more beautiful, stronger, and faster. They said that in a few years, people will wear headsets and spend more time in the meta-universe. But who will make the rules? The world will become more digital rather than physical. This may not be the best choice for human society. He believes that the artificial intelligence technology that helps Metaverse run most of the platform algorithms is a huge pseudo-god that will create an unhealthy and quasi-social relationship. We need to figure out the supervision of Metaverse, but now I don’t think we know how to supervise this field. I think today’s supervisory agencies do not have a correct statement or even how to discuss this issue.

In an interview with Bloomberg, GPU manufacturer Nvidia executive Richard Kerris said that Metaverse, as a connected virtual world, will soon become a reality. He said: You may think that you will not enter the meta-universe, but I guarantee that within five years, all of us will enter it in one way or another. Top companies will also be built on interconnected virtual worlds. At present, NVIDIA is actively deploying in this field, including using its chips to help render the meta-universe world. Nvidia has also created Omniverse, a software platform for creating virtual spaces. The company is also promoting the Universal Scene Description Standard (USD) that was first developed by the animation company Pixar to unify the physical rules of the virtual world and realize the compatibility of equipment and software.

According to Bloomberg Intelligence analysis, it is estimated that by 2024, the global meta-universe market will reach 800 billion U.S. dollars, which means that the compound annual growth rate will reach 13.1%. It should be noted that at present, Metaverse only involves the major markets of online game manufacturers, game hardware, live entertainment and social media. Although they are all key parts of the Metaverse ecosystem, with the driving of interactive experience, the future of Metaverse The universe market will also include related computing, network and payment companies as part of its infrastructure.

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