Meta opens an offline store to help people experience the “Metaverse”

It is still an offline store selling consumer electronics.

Meta (formerly Facebook) opened an offline store in the California Bay Area, under the name of “Meta One-Stop Hardware Store”. On May 9, it officially opened.

Meta opens an offline store to help people experience the "Metaverse"

Image source: CNET

This 140-square-meter store displays Meta’s own and partner hardware products. After several years of development, Meta has accumulated two major product lines in video conferencing and VR headsets. In addition, the smart glasses Stories jointly developed by Meta and Ray-ban have also been highlighted.

Meta opens an offline store to help people experience the "Metaverse"

Image credit: SFGate

Compared with retail stores of technology companies such as Apple, Microsoft, and Microsoft, Meta’s offline stores cover a relatively small area and are relatively compact, which is related to the lack of Meta products.

But Meta also mentioned that fewer product lines help customers experience products better in the store, especially for VR glasses, so the store looks more like a Meta product experience store.

The SKU is not enough. The store chooses to make a fuss about the decoration and space design. The warm white tone and marble floor make the store look less cold and have a sense of simplicity.

Martin Gilliard, head of Meta Store, said in an interview that he hopes to make the store feel like home or work, so that users can intuitively feel what it is like to use these devices at home.

Meta opens an offline store to help people experience the "Metaverse"

Image credit: Meta

The VR glasses Quest Go is obviously the star product in the store. A VR-exclusive experience space has been built in the store, just like the VR experience area that was popular in shopping malls a few years ago. Enough space helps the experiencers move and wave their arms, and the large curved LED display screen on the surrounding wall will display the virtual images seen by the experiencers in real time, which is helpful for the surrounding crowd to watch.

Meta opens an offline store to help people experience the "Metaverse"

Image credit: SFGate

In terms of VR content experience, games are naturally the best demo projects. For example, the popular “Rhythm Lightsaber” “GOLF+” and the fitness game “Supernatural”. Obviously, for some players who are familiar with VR games, although these works are well-known, they are too “popular” and simple, and lack some complex large-scale production products to attract attention.

Meta opens an offline store to help people experience the "Metaverse"

Image credit: Meta

However, these popular VR contents are also more suitable for beginners who are curious about VR. The job of guiding these beginners to try VR is not too simple, and it requires employees to teach patiently. In addition, employees answer questions such as privacy, device usage, product prices, and more.

Meta opens an offline store to help people experience the "Metaverse"

Image credit: Meta

Meta’s collaboration with Ray-Ban, the Smart Glasses Stories, is another eye-catching product. It’s stylish and has two cameras that can take photos, record videos, listen to music, and answer phone calls. It looks more suitable for tech-savvy fashionistas. .

However, this pair of glasses is the only one of Meta’s main products that is not sold in Meta’s own store. If you want to buy Stories, you need to go to Ray-Ban’s official website to buy it.

Meta opens an offline store to help people experience the "Metaverse"

Image credit: Meta

In addition to VR headsets, smart glasses, and video conferencing hardware, the store also sells accessories.

Since Meta has undergone a name change, the “Metaverse” has become an indelible label for the company, and founder Zuckerberg never forgets to mention their virtual world vision in any public occasion. But judging from the content displayed in the offline store, it may be somewhat misnamed compared with the “Metaverse”.

It is still an offline store that sells consumer electronics. In addition to the common rhetoric of building a brand, enhancing experience and services, whether it is an Apple Store or a Microsoft or Meta store, one of the purposes of opening an offline store is to break through traffic. Limit and gain new customers. Before opening its own offline store, Meta usually relies on BestBuy and other channels to display its own hardware products offline.

However, the location strategy of Meta’s new store is still somewhat special. It is not located in a popular city location, but its virtual/augmented reality team, Meta Reality Labs, is located under the new office building in Burlingame, Northern California’s Silicon Valley. This is an industrial In the park, some people who have experienced the store said that it took a little effort to find this place.

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