McLaren Racing and Tezos enter partnership to build NFT fan experience platform on Tezos

Tezos branding will be featured on McLaren Formula 1 and Arrow McLaren SP teams.

McLaren Racing (McLaren Racing) recently entered into a partnership with Tezos, one of the world’s most advanced blockchains, the energy efficient blockchain network, McLaren Racing (McLaren Racing) in its Formula 1 World Championship (F1), Indycar (INDYCAR) McLaren Racing will use the energy-efficient and scalable Tezos network to create a non-homogenous token (NFT) platform with a fan experience at its core.

Tezos is an open source blockchain for assets and applications, an evolving blockchain that upgrades itself through efficient on-chain governance. McLaren will create a dedicated platform to integrate its outstanding racing heritage and renowned driver lineup across multiple teams for the NFT fan experience.

For Tezos and McLaren, sustainability through innovation is key. The use of clean NFT and energy-efficient networks ensures that the impact of this new medium of shared creative expression is not offset by unnecessarily high energy consumption. Unlike traditional proof-of-work blockchains, Tezos’ groundbreaking proof-of-stake mechanism protects its network with a more energy-efficient approach, consuming 2 million times less energy than blockchain networks like Bitcoin and Ether that use proof-of-work. This allows Tezos to run cleanly with minimal energy consumption and a negligible carbon footprint.

As part of the partnership, Tezos branding will be featured on McLaren Formula 1 and Arrow McLaren SP (McLaren’s new team name following its partnership with Arrow SPM Racing and Chevrolet) teams, including the livery of McLaren F1 drivers Lando Norris and Daniel Ricciardo and AMSP drivers Pato Ovoord and Felix Rosenqvist.

Lindsey Eckhouse, director of licensing, e-commerce and eSports for McLaren Racing, said, “Tezos and McLaren Racing have joined forces to create a unique fan-centric NFT platform that is an exciting and fast-growing industry in which innovative step in an exciting and rapidly evolving industry. We both know that McLaren puts fans at the heart of everything we do and this partnership with Tezos will allow our fans to be a key part of our team racing. We look forward to launching the platform with Tezos to create customized versions of NFT with our Formula One (F1), INDYCAR (IndyCar) and eSports teams.”

Hubertus Thonhauser, Chairman of the Tezos Foundation, said, “McLaren Racing has one of the longest and most distinguished legacies in Formula One and we are delighted that they have chosen to bring it to the Tezos blockchain through their NFT fan engagement platform. The concept of blockchain is constantly evolving, becoming faster, more secure and more efficient. It takes a blockchain that can keep up with this rapid pace of innovation. As brands around the world look to engage with their fans in new ways, Tezos, the traceable and fastest growing blockchain, remains at the forefront of innovation, providing real-world solutions in a thriving and rapidly growing ecosystem.”

About McLaren Racing

McLaren Racing (McLaren Racing) was founded in 1963 by New Zealand racing driver Bruce McLaren. The team made its Formula One debut in 1966 and since then McLaren has won 20 Formula One World Championships, over 180 Formula One Grand Prix, the first attempt at the 24 Hours of Le Mans and three attempts at the Indianapolis 500. mcLaren Racing currently competes in Formula One worldwide, competing in the United States in INDYCAR (Indy Car Racing).

The team will compete in the 2021 FIA Formula One World Championship with Lando Norris and Daniel Ricciardo, and in the 2021 IndyCar Series with Arrow McLaren SP drivers Pato Ovod and Felix Rosenquist. 2022 will see McLaren enter the innovative all-electric off-road racing series Extreme E, it will enter a new motorsport category.

About Tezos

Tezos is the smart currency that redefines what it means to hold and exchange value in a digitally connected world. tezos is a self-scaling and energy-efficient blockchain with a proven track record of seamlessly adopting tomorrow’s innovations without causing network disruptions today. For more information, please visit: tezos.com.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/mclaren-racing-and-tezos-enter-partnership-to-build-nft-fan-experience-platform-on-tezos/
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