McDonald’s China releases NFT creative work “Big Mac Rubik’s Cube”

On October 8, 2021, McDonald’s China released the first NFT creative work “Big Mac Rubik’s Cube”, with a total of 188 copies, celebrating its 31st anniversary of entering the Chinese mainland market and the official opening of its new headquarters building on the west bank of Shanghai.

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“Big Mac Cube” is a three-dimensional dynamic digital creative work inspired by the brand spirit of McDonald’s and the shape of the new headquarters building. Users can view the complete dynamic works through mcdnft.cocafe.co.

Public information shows that the “Big Mac Rubik’s Cube” NFT issued by McDonald’s China this time was issued by McDonald’s China’s digital asset creation agency cocafe and the high-performance public chain platform Conflux to ensure the uniqueness and uniqueness of each work. Indivisibility and cannot be tampered with.

cocafe is a digital asset (NFT) creation, distribution, trading and investment agency that connects global digital art creators and provides digital creative production and transaction services for trendy IP. Conflux Network is a well-known public chain project in China. On September 19, Conflux Network issued a document stating that it will pilot offshore RMB stable currency cross-border payments in the Shanghai Free Trade Zone.

McDonald’s China stated that it will give 188 copies of NFT creative works to some employees and consumers.

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About Big Mac Rubik’s Cube NFT

On October 8, 2021, McDonald’s China headquarters was officially opened at No. 2121 Longteng Avenue.

McDonald’s invites employees to upload their photos on the platform of its partner cocafe technology. The artist extracts eight elements that represent the spirit of McDonald’s Chinese brand from the photos: love, fashion, technology, and service, tolerance, integrity, community, and family. Turn these photos into NFT creative works.

In the end, the “Big Mac Rubik’s Cube” NFT creative works jointly completed by employees and the company were issued in a limited edition of 188 copies, which were cast on the high-performance public chain Conflux, and gifted to employees in the name of the company, and the gift mechanism was announced in offline activities.

Zhang Jiayin, CEO of McDonald’s China, said: “McDonald’s is a young and trendy brand that has always paid attention to fashion trends and cutting-edge technology. I am very happy that McDonald’s has become the first domestic restaurant brand to release NFT. McDonald’s China’s new headquarters building is a brand new development of McDonald’s China. Milestones. At this special moment, we use the form of NFT to share McDonald’s innovation, digitalization and trend art with employees and consumers.”

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