Recently, Luo Yonghao posted on Weibo to refute the rumor and made it clear that he is about to enter the AR industry.
As early as the end of last year, Luo Yonghao revealed on Weibo that he would return to the technology industry after paying off his debts and start new entrepreneurial projects related to the Metaverse.
However, the “Metaverse Company” mentioned by Luo Yonghao may not be the “Metaverse Company” that people usually understand.
Luo Yonghao quoted Twitter blogger Shaan Puri’s understanding of the Metaverse. ShaanPuri believes that there is a misunderstanding of human understanding of the Metaverse. Most people think of the Metaverse as a virtual world, but the real Metaverse is not a space, but a moment of singularity, a moment when people’s digital life is more valuable than physical life.
The shift to the Metaverse is not an overnight shift, but rather a gradual development that takes two decades. After that, the important things in life will become digital, such as jobs from factories to computers, friends from neighbors to subscribers, etc.
According to this statement, most of the digital life is also related to the Metaverse, or that all technology-related projects are related to the Metaverse.
From Luo Yonghao’s firm belief and clear direction, it is not difficult to see that Luo Yonghao is mentally prepared for the upcoming AR.
Why did Lao Luo choose AR instead of VR?
VR is virtual reality, which refers to the creation of a completely virtual world, allowing users to fully immerse into this virtual world through VR equipment; AR is augmented reality , which integrates virtual information or objects with the real world and applies it to reality in the world. In general, the biggest difference between the two is whether it is connected to the real world.
In the field of VR, giants such as Meta and Byte have already begun to explore.
According to the company’s financial report released on February 3, 2022, the Meta reality lab project, which Zuckerberg has high hopes for, will have a revenue of $1.14 billion in 2020 and an operating loss of $6.62 billion; in 2021, the revenue will be $2.27 billion, Operating loss was $10.19 billion.
Byte has dropped 9 billion yuan to acquire Pico, the leader in VR hardware equipment. The reason why Pico is so expensive is that before the acquisition, Pico’s domestic market share exceeded 50%, making it the largest VR headset manufacturer in China. The most important thing is that the giants have spent so much effort to enter the VR field, but at present, the VR headsets sold by Pico in the terminal market are still at a loss.
These investments are obviously beyond Luo Yonghao’s reach.
The field of AR may not be easy either. On December 9, 2021, Luo Yonghao shared an article “From the past fifty years of game consoles, computers, and smartphones, looking at the future fifty years of VR and AR”. It is mentioned that it may take decades to reach the ultimate AR form, and it is difficult to discuss at this stage.
This means that Luo Yonghao, who is determined to start a business and do AR, will face a tough battle.
But in any case, Lao Luo’s third venture is still worth looking forward to.
Open the AR door with a pair of glasses
AR (Augmented Reality) is a technology that essentially converts data and analysis into imaging or animation and superimposes it on the real world, allowing virtual information and the real world to complement each other, thereby realizing the “augmentation of the real world”. “.
The first AR glasses
In 2012, Google launched its first AR glasses, Google Glass. It has the same functions as a smartphone, and can use voice to control photos, video calls and orientation, as well as surf the Internet, process text messages and emails.
Its main structure includes a camera suspended in front of the glasses and a wide strip-shaped computer processor device located on the right side of the frame. The camera is equipped with 5 million pixels and can shoot 720P video.
However, due to the high price, monotonous application, distraction and other problems of this technology, the public has mixed opinions on this AR glasses, but Google Glass still has a milestone significance. After all, it is precisely because of its appearance that more people understand AR technology, which has planted the seeds for future development.
The first AR game
In 2016, authorized by Nintendo and Pokemon, and developed and operated by NianticLabs, an AR mobile game “PokemonGO” was officially launched.
“Pokemon GO” is a game that explores, captures, battles and exchanges Pokémon that appear in the real world. Players can discover elves in the real world through smartphones, capture and fight. The more Pokémon the player captures as a Pokémon Trainer, the stronger they become, giving them a chance to catch more powerful and rarer Pokémon.
This IP-derived mobile game with a large number of users has become a phenomenal AR mobile game once released. It topped the US iOS bestseller list in less than a day after its launch, and topped the Android bestseller list 4 days later.
Although the technology is not yet mature, Niantic founder Hank has seen the potential of “PokemonGo” working with AR glasses: “At the beginning, most of these systems only support indoor work, but I am sure that in the future In the next 10 years, we’ll see more and more immersive VR headsets that we can take outdoors, play games like Pokemon Go, and see the pixies in our world as a 3D virtual entity.”
The first and largest AR development platform
In 2017, Apple launched ARKit, an AR development platform, at WWDC. Developers can use this suite of tools to create augmented reality applications for the iPhone and iPad.
ARKit has a range of powerful features, including: tracking, scene understanding, rendering, and more. Through the above functions, it is possible to track the device in real time, determine the properties or characteristics of the surrounding environment of the device, integrate any rendering program, and support two devices to share the same virtual items, making the AR experience more interesting.
Apple’s upcoming AR glasses products have attracted widespread attention since Guo Mingqi, known as an “Apple analyst”, revealed Apple’s research and development of the first-generation head-mounted display products in November last year. Although Apple has not responded to this, from all indications, we may really see this product in the near future, making the AR experience more immersive and accessible to everyone.
While the road ahead is long, AR applications are accelerating.
AR technology opens the key to the next technological revolution
Looking back at the past technological development, tablet computers, smart watches, etc. are also suddenly in the hands of consumers, but after a period of time, people have found rich application scenarios suitable for these devices.
Similarly, AR glasses can also be used as a brand-new screen. Compared with mobile phones and tablet computers, AR glasses can display information more freely in front of the eyes without being limited by space, bringing new application scenarios, and even becoming a A killer app.
For example, AR glasses can help students experience the knowledge they have learned immersively. Not only can various objects be presented in front of them with text information, but they can also interact and produce wonderful responses; they can learn foreign languages in real time. Display bilingual subtitles and other information, and you can also prompt your own speech in real time; when you go out, you can conduct real-time navigation in unfamiliar places, free your hands, and add safety; during a call, the image of the other party will be displayed in the form of AR in the form of AR. In front of you, not only do you not delay other daily activities, but AR video calls are more immersive and present compared to mobile phone videos with borders; during work meetings, you will no longer stick to flat PPT, but on the table. Full display of information, etc.
AR technology will redefine the way humans interact with information, allowing humans to move from the “head-down era” of smartphones to the “head-up era” of more perceptual interactions including smart glasses . Let the information be displayed naturally in front of you and at your fingertips at any time.
Perhaps in the near future, AR smart glasses will become the next generation of mobile smart terminals, opening up an unprecedented lifestyle for people and bringing more possibilities to the world.
What kind of sparks do you think Luo Yonghao will collide with AR?
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/luo-yonghao-what-i-want-to-do-is-ar-xiaozha-vr-metaverse-i-dont-believe-it/
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