Luo Yonghao returns, the sword refers to the Metaverse?
Recently, Luo Yonghao’s painting style has changed again.
Other anchors with cargo are busy hitting Double Eleven and Double 12, while “Anchor Luo” is in the heart of Cao Ying. As long as you check the short video account of “Make a Friend”, it is not difficult to find that Luo Yonghao has almost disappeared from the short video shooting on this account. Counting the content recently released by Luo Yonghao’s Weibo, we can find that in addition to the sporadic inventory of goods, more content is commenting on the technology circle, from Apple, Hammer to the hottest Metaverse. For a while, you can’t even tell whether he is standing up for the future business or is “not doing his job properly”.
Fortunately, the answer to the question came quickly. In the early morning of December 16, Luo Yonghao, the founder of Hammer Technology, posted on Weibo that he had listened to hundreds of American talk shows on the treadmill in order to welcome the next high-tech entrepreneurship, indicating that he was about to return to the technology industry. It is worth noting that when interacting with netizens, Luo Yonghao revealed that after returning to the technology industry, he will get involved in VR (virtual reality), AR (augmented reality), and MR (mixed reality) fields.
In fact, Luo Yonghao has stated on Weibo many times that he will return to the technology industry track to start a business after paying off his debt. It now appears that he himself is ready to start his second venture. So the question is, why did Luo Yonghao choose this entrepreneurial direction when he came back after two years? After repeated failures, can the regrouped Luo Yonghao make a comeback this time?
Luo Yonghao has a VR dream?
For the industry, Luo Yonghao’s desire to do VR is already an “open secret”.
In July 2015, Hammer Design Director Luo Zixiong posted a Weibo for recruiting talents. The Weibo said that he was preparing a very challenging new project. Although this Weibo did not reveal more information about the project, judging from the actual recruits, this is likely to be the recruitment plan of the VR team within Hammer. This Weibo also “inadvertently” tied the hammer and VR together.
In the following year, Hammer Technology continued to increase investment in the VR field. According to media reports, Hammer Technology first established a VR interactive laboratory with Nuoyi Teng, funded by the former and technology by the latter, and then posted a recruitment notice on Weibo, clearly indicating that the VR team is recruiting, and finally Luo Yonghao personally changed It is directly stated on Weibo that the hammer phone is about to enter the VR field.
Team expansion, technology accumulation, CEO warm-up, all clues seem to point to the upcoming VR product of Hammer. Unfortunately, as the leader of the Hammer VR project Luo Zixiong left to start his own business, the important members of the Hammer VR project software engineer Guan Mingjie, UI designer Mi Ningkang resigned, and the situation suddenly took a turn for the worse. In the end, at the Hammer M1 conference, Luo Yonghao did not mention the Hammer VR that the outside world was expecting throughout the entire process. All the expectations of Hammer fans seemed to come to an end here.
However, even though the Hammer VR project ended in dystocia, Luo Yonghao’s VR heart has never died. In 2017, Luo Yonghao participated in Luo Zhenyu’s talk show “Long Talk”. In this 6-hour show, Luo Yonghao made it clear that he wanted to lead a technological revolution in his lifetime, just like personal computers and smartphones, and he believed this technological revolution Will come soon. The products that “lead the technological revolution” mentioned here are naturally VR devices.
Luo Yonghao’s speech can not help but make people think about it. Regrettably, after all, the weak hammer could not support Luo Yonghao’s oversized ideal. In 2018, Hammer Technology announced that it was heavily in debt due to mismanagement; in 2019, the Hammer Technology mobile phone team was acquired by ByteDance; in 2020, ByteDance announced that the new stone laboratory formed by the original Hammer Technology team was merged into the educational hardware research team.
Throughout his life, Hammer Technology has never produced even a VR device, not even a VR prototype.
Looking back now, Hammer Technology has the courage to put the company’s internal R&D manpower in the fledgling VR industry when its main business is declining at a high speed. People have to admire Luo Yonghao’s courage. Regrettably, even in the highly mature mobile phone industry, Hammer Technology led by Luo Yonghao will still encounter many problems such as the production capacity crisis, the quality of mobile phones and the closure of foundries. Such a company wants to become famous in a brand-new field, which is somewhat idiotic.
Why is AR/VR?
Somewhat surprisingly, Luo Yonghao resolutely set the goal of his second venture in the AR/VR/MR field after this return. Many netizens said that they couldn’t understand after seeing this news, and finally paid off the debt. Luo Yonghao’s second entrepreneurship did not start from the mobile phone industry he was familiar with. What kind of magic power does AR/VR have that can make Luo Yonghao right? Remember this?
Luo Yonghao is unwilling to return to the mobile phone market for a reason. According to industry research organization Gartner data, the global mobile phone market’s total shipments fell again in the third quarter of 2021, down 6.8% compared with the same period in 2020. In other words, the competition in the smartphone industry itself has already entered the stage of stock competition. In this case, users will instead concentrate on top brands, and the living space of small manufacturers has shrunk seriously.
In contrast, since 2021, the term “Metaverse” has quickly become popular due to the impact of the listing of Roblox, a US online gaming platform, and the renaming of the well-known social platform Facebook to Meta. Regardless of whether you have known Metaverse before, you must have seen or heard about Metaverse more or less during this period of time, such as various popular science content on the video platform, and various corporate bosses. A hot topic for commenting on the definition of “Metaverse.”
Many companies related to or even connected with Metaverse have also benefited from this metaverse trend, and their stock prices have risen continuously. As the theoretical entrance of the “Metaverse”, the VR/AR field has naturally become one of the development directions of many Metaverse entrants. The market that once returned to silence is once again heated up by investors and has become a hot blue ocean in the technology industry. .
With the rapid heating up of the VR market, Luo Yonghao announced that it was natural to return to the AR/VR/MR field for a second entrepreneurship. To be realistic, with the help of this “Metaverse” wind, Luo Yonghao’s second venture should progress more smoothly than expected in attracting investment, and it can also attract more media and consumers’ attention.
More importantly, in addition to the relatively bright performance of HTC/Oculus, there are still no fixed dominant companies in the AR/VR field. This is a brand new track, the next general computing platform after mobile phones. Without Samsung, Huawei, Xiaomi, there is no so-called public aesthetic, and there is no Steve Jobs who can block everyone. The market is blank, users are ignorant, and opportunities are open, and this is exactly what Luo Yonghao needs.
What’s the chance of winning this time?
So, can Luo Yonghao end up doing AR/VR?
According to industry insiders, although the “Metaverse” trend is prevailing and AR/VR is generally considered by manufacturers to be the next madness, the entire industry is still in a period of pure money-burning exploration until today, and Luo Yonghao does not have the qualifications to compete at this stage. .
The reason is simple. First of all, although AR/VR has been hyped up in the industry, its industry maturity (technology, channels, market, supply chain, etc.) is far less than that of personal computers, smartphones and other industries. For Luo Yonghao, who is half-way, how It is already a challenge to produce a usable VR device. It is even more difficult to produce a VR device that is comparable to mainstream devices on the market.
Secondly, now various technology giants have stepped out of the “Metaverse”, making the entire AR/VR market more competitive. OPPO, Xiaomi and TCL are all actively exploring the AR glasses market; Tencent is preparing AR and VR equipment; Alibaba has established an XR laboratory dedicated to exploring AR, VR and Metaverse technologies; Bytedance has acquired domestic VR head manufacturer Pico. In addition to Meta, foreign companies such as Google, Microsoft and Nvidia also have their own layouts.
Finally, judging from the current market development, the above-mentioned mainstream AR/VR manufacturers are trying to draw developers to build their own ecosystem while launching AR/VR hardware. The reason why these manufacturers can attract a large number of developers to develop applications for their AR/VR devices is closely related to their market position, brand influence and scale in their respective industries.
In contrast, Luo Yonghao relied more on his own brand to attract users to buy in the mobile phone industry. At the moment when the hammer is down, the appeal of this brand has been diluted, and the new company that started a second venture will not have any reputation in the industry, and it is difficult to call developers/application manufacturers to join their own ecosystem construction. Therefore, even if Luo Yonghao’s future VR devices have no major hardware problems, the lack of content and applications is also a difficult threshold to overcome.
To sum up, although “Metaverse” is indeed the most popular concept in the current technology field, for Luo Yonghao, it is still unknown whether the second entrepreneurship can take off on the top of the air. If a startup company wants to continue to develop, it needs more calmness and pragmatism. How to do a good job of your own products, how to find the right positioning to deal with the competition of technology giants, this is a question that Luo Yonghao and other manufacturers of the same size need to think carefully.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/luo-yonghao-is-incompatible-with-metaverse/ Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.