“What would the world be like without Lenovo?” As users in the PC era, most of them have heard this familiar slogan.Lenovo, which was born before the advent of the web 1.0 era in 1995, can be regarded as a senior leader standing in the early stages of Internet history.
After the arrival of the mobile Internet (Web2), the demand for mobile terminals gradually covered the demand for PCs, and Lenovo seemed to disappear in the entire mobile Internet world, missing the development wave of the mobile Internet.
When the development of the mobile Internet has matured, when the decentralized Internet (Web3) arrives, what will Lenovo do in the face of this new situation of “Internet inflection point”?
On the whole, Lenovo’s Metaverse chooses to cut in from the perspective of industrial upgrading, applying Metaverse technology to all walks of life, solving practical problems, and trying to create a more practical industrial Metaverse.Therefore, the current Lenovo Metaverse model can be seen as Lenovo’s “application Metaverse” or “industrial Metaverse”.
Step on the “train” of the Metaverse Intelligent Terminal
If the PC is the entrance to the portal era, and the mobile phone is the entrance to the mobile Internet era, then AR/VR is the key to the gate of the Metaverse.
Known by the outside world as one of the most potential companies in the field of Metaverse intelligent terminal segmentation, Lenovo embarked on this “train”. In response to the regret of missing the development of the mobile Internet, Lenovo established the “Lenovo Shanghai Research Institute” in 2001, which focuses on exploring innovative businesses in the next 3 to 5 years, and started the research and development of AR smart glasses equipment as early as 2015. Officially launched Morningstar AR. In 2016 and 2017, when VR/AR is booming, it can be seen that Lenovo’s actions are completely in line with this development trend.
Mao Shijie, vice president of Lenovo, believes that compared to the Metaverse environment of games and other to C, the industrial Metaverse requires more accurate perception capabilities of systems and devices. He believes that AR can not only be used as an AR device, but also needs to understand the real world. Therefore, it is necessary to build the interaction between the real world and the virtual world, and make AR become the eyes of the computer.
Under this understanding of AR, Morningstar AR, known as “the world’s leading All-in-one mixed reality headset”, combines Lenovo’s own AR cloud platform, industrial, medical and other AR industry solutions , which can solve the dilemma of remote communication and on-site problems. At the TW2017 conference, Mao Shijie demonstrated “Maintaining Aircraft Engines” with Morningstar’s AR technology solution. The specific operations are:
1. Scan and identify the aircraft engine through daytAR to understand the type and name of the equipment; 2. Use the Lenovo Morningstar AR system to connect with the cloud service platform to obtain the fault maintenance data of this type of engine; 3. Use mixed reality technology to superimpose on real objects Relevant fault information helps maintenance engineers locate faults intuitively and prompt maintenance methods; 4. With the help of the remote expert system, immediately call experts in Seattle for remote collaboration, and guide on-site maintenance and troubleshooting.
The benefits brought by AR devices and systems are also clear at a glance:
1. It solves the difficulty of multiple people working together in different places and creates a new way of working; 2. It can make up for the lack of operator’s technology and experience and reduce the difficulty of operation; 3. Improve the efficiency of traditional industrial operation processes; 4. . Bring new ways of learning and make valuable work education and experience easier to impart.
Source: Nikkei Asia
Therefore, as the key to open the door to the Metaverse, VR/AR is currently being used in various industries such as digital cultural expositions, industrial training, aviation maintenance, smart medical care, and smart tours. For Lenovo, it goes even further. In 2021, Lenovo’s Think Reality A3 AR smart glasses, which condensed the “Metaverse” innovative technology, came out and appeared in Time magazine, and was selected as one of the “100 Best Inventions of 2021”.
Think Reality A3 AR
Although it has gone further, only the core algorithms in Lenovo AR products are self-developed, and other related technologies have not yet emerged. In addition, in addition to product lines such as Lenovo Morningstar MR, many product lines such as AR game equipment and PC VR equipment have stopped iterating. We don’t know exactly what the reason is, but it still means that Lenovo is still exploring the VR/AR field.
Timely innovation: blockchain + supply chain
We can also see this exploration manifest on the blockchain.
Perhaps because of the loss of its business line in the era of mobile phones, Lenovo’s progress in the blockchain, on the one hand, shows its profound strength, and on the other hand, it also reveals its efforts to make up for its past shortcomings. .
Entering the Metaverse is inseparable from the blockchain. When Tencent, Baidu, Ali, etc. have all launched their own blockchain platforms, looking at Lenovo’s progress in the blockchain, you will find that it has gone beyond the blockchain. And no less.
In 2016, Lenovo started the research and development of blockchain technology, and took the lead in proposing a “double-chain integration” model based on its own supply chain experience.
“Double-chain integration” refers to the mutual cooperation mode of blockchain and supply chain, which aims to solve the problems of information opacity, untrustworthiness and interaction in the process of supply chain coordination by taking advantage of the advantages of openness, transparency, fairness and credibility of blockchain and decentralized storage. Process inefficiency and other pain points, and then formed the concept of “industrial blockchain”.
The innovative model of “double-chain fusion” has brought Lenovo’s industrial Metaverse to good results. For example, it allows contract manufacturers, Lenovo, and component suppliers to share real-time transaction data through the platform in the procurement collaboration business process in the supply chain, improving the overall visibility and reliability of collaborative transaction data. This model is also used as the first batch of typical experiences of supply chain innovation and application pilots jointly announced by 8 departments including the Ministry of Commerce and the Ministry of Industry and Information Technology in 2020, and will be promoted nationwide.
Lenovo’s efforts in the blockchain are still fruitful and highly motivated.
In 2018, Lenovo accelerated its layout in the industrial blockchain, and made actions such as establishing the blockchain innovation team Lechain and determining the blockchain promotion plan. Since then, its blockchain patents have become more numerous and its strength has become stronger. In 2019 alone, the number of patents applied for has entered the top 60 in the world. In 2022, Lenovo Blockchain will be selected into the “2022 Top 100 Chinese Industrial Blockchain Enterprises” list with its strong comprehensive strength and rich application scenarios.
After Understanding the Metaverse: The Industrial Metaverse
For Lenovo, whether it is the research and development progress of AR/VR in mobile terminals or the innovation and follow-up of basic technologies such as blockchain, the most fundamental thing is the understanding of the Metaverse.This determines the Metaverse system created by Lenovo.
Lenovo’s understanding of the Metaverse, in addition to the belief that it should have a strong technical foundation, should also have a comprehensive understanding. This is the lesson that Lenovo has learned from the development of the mobile phone era – a brand that is not clear enough, a mobile phone business line with continuous losses and less than 1% of the overall revenue, a major strategic mistake in the acquisition of the high-end brand Motorola, etc.
With a thorough understanding of the Metaverse, is it half the battle? For Lenovo, it can only be watched.
Lenovo’s understanding of the Metaverse should be summarized by the five words “end-edge-cloud-network-intelligence” as the basic support system, that is, “all kinds of intelligent terminals and all kinds of sensors and Internet of things terminal equipment (end) – edge Computing (edge) – cloud computing (cloud) – 5G and high-speed optical fiber network (network) – based on the “end-edge cloud network” architecture and advanced big data tools, artificial intelligence algorithms can achieve intelligence in all walks of life (wisdom)”.
In short, this is Lenovo’s encapsulation of its industrial Metaverse. That is, with the technical architecture of “device-edge-cloud-network-intelligence”, it empowers all walks of life to form a system integrating technology, products, and ecology, and realize the technologies, services and solutions required for the intelligent transformation of the industry. Lenovo’s industrial Metaverse is essentially built on a variety of clear industry intelligence needs.
Therefore, unlike other To C Internet giants, after Lenovo clarified its role and positioning, it decisively adopted the “AR+AI” approach as the universal formula of Lenovo’s industrial Metaverse, and became the underlying facilities and solutions of the industrial Metaverse. provider.
In addition, the intelligent service exploration of Lenovo Industrial Metaverse, more actions include:
1. DTOS digital twin operating system for “building a digital base for Industry 4.0 and new smart cities”; 2. “Lenovo Metaverse Shentong Digital Asset Management Platform” for upgrading; 3. “Think Book” “Series of Digital Collections” visualizes the brand core; 4. “Lenovo ThinkReality XR hardware and software solution ecosystem” that promotes digital transformation and remote collaboration.
Metaverse to Lenovo
To Lenovo, the Metaverse seems to have no extra options. The most suitable way is to apply the Metaverse to its own business line, which is in fact Lenovo’s positioning of itself so far.
Lenovo’s action is to empower the transformation and upgrading of various industries with technological innovation, such as AR/VR and other emerging technologies in the fields of office, medical care, education, and aviation manufacturing.This is the industrial Metaverse picture that Lenovo has been pursuing.
This picture will focus on the short-term, mid-term and long-term three tracks and invest in technology research and development resources, and in the next 2-3 years, technology-driven incubation of new businesses, including the incubation of AR/VR technology based on Metaverse applications, edge computing, Innovative achievements in the three fields of cloud services, “and make efforts in the field of Metaverse (Yang Yuanqing)”.
For Lenovo, the Metaverse is “the early bird catches the worm”. For Lenovo, the Metaverse is a new outlet that has long been in the hands of Lenovo, which not only reflects Lenovo’s forward-looking vision, but also symbolizes Lenovo’s history of setbacks.
Looking back at the entire development process of the mobile Internet, whether it is an online social track, a track for entertainment content such as short video games, or a track for mobile devices, Lenovo is either absent or withdrawing.
The era is advancing to a new situation of “Internet inflection point”, when major industry leaders such as Meta, Microsoft, Google, Tencent, Ali, ByteDance, etc. are all seizing the opportunities brought by this Metaverse and continue to lead the next era. Moving forward, we observed Lenovo’s action layout and found that it has put the Metaverse All in the industrial field according to its development path since 1984.
However, the industrial Metaverse is still in the early stage of development, and faces problems such as high cost and poor integration with the production environment. It is still a challenge for Lenovo. What would the world be like without Lenovo’s industrial Metaverse? Can’t answer yet. But through Lenovo’s exploration of the industrial Metaverse, we see an image that follows suit.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/lenovos-metaverse-road-summarize-before-starting/
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