Learn from GameFi Explosions: Data and Successful Experience Analysis of the Split Land of Chain Games
On July 26, Splinterlands launched the issuance of its governance token SPS. Divided Land borrowed from the popular Axis play to earn model, issued a total of 3 billion governance tokens SPS, and distributed more than 70% of the tokens to game players.
It can be said that there has never been a game that will send so much “money” to players.
Can the money be thrown in this way to help the divided land to succeed? If it succeeds, what are the worth learning about the divided land?
Data analysis of the divided land
Due to the limitation of data sources, here we focus on analyzing the number of users, user payment, land/card rental and sales data, token situation, etc., to understand the current situation of the divided land from different dimensions.
1. Number of users
As of August 3, 2021, the cumulative number of users exceeded 200,000. The growth of new users has also increased from 500 people/day in early July to 5,000 people/day in early August, showing a strong growth momentum. According to the official data, it took 3 years to go from 0 to 100,000 users, and it took only about 45 days to go from 100,000 to 200,000 users.
In addition to the total number of users, the number of active users cannot be ignored. The picture below shows the online user situation of chain games displayed by DappRader. Among the number of online users on the 7th, the division rank ranked sixth with 39,600, and maintained rapid growth.
Image source: DappRader
2. User payment
After the user signs up for the Split Land account, the game will direct the user to spend $10 to purchase a magic book. On August 1, the sales volume of magic books exceeded 20,000. This figure is twice the sum of sales in the past 3 years.
User payment rate and single user contribution value have always been very important indicators of game products, representing the degree of player’s love for the game. The Split Land has its own money-making effect. Players who want to make money by playing games are naturally more willing to pay when participating. This is similar to Axis. Only 10 dollars, you can quickly participate in the game, the threshold is low (compared to Axis’s 0.3 ETH)
3. Land sale
The Split Land will create a broader meta-universe space in the future, and support players to create guilds and houses. Previously, it had experienced 3 rounds of land sales, and each round of land was quickly looted. The price of land has also risen from US$10 to US$180 at the beginning.
There have been 3 rounds of land discount sales in Split Land, and every time it was sold, it was quickly robbed and extremely popular. With the opening of the construction of the land, once the narrative of heroic adventure and conquest is incorporated, the meta-universe worldview of the divided land will formally take shape.
4. NFT card trading
The total value of cards held by Splinterlands players is on the rise. So far, the total value of NFT cards is approximately US$111,793,824:
Due to the recent influx of new players, if new players want to increase their winning rate in the game, they need to use better quality cards (the monster NFT in the game). Whether it is new players buying or renting cards, it has promoted the Splinterlands card market. Value growth. Rare gold cards sell for up to 100,000 U.S. dollars, and the total value of ordinary cards continues to rise.
If there may be a large bubble in card sales, then the card rental market can truly respond to user needs. Due to the high cost of buying cards, many active players will choose to rent cards to participate in the game. Recently, the daily rental fee in the card rental market has exceeded $5,000. , See the red box in the figure below). Holding card rentals has become a profitable way for players in the Divided Lands.
5. Governance token SPS
The total amount of governance token SPS issued is 3 billion, and the initial circulation is less than 200 million. Pankcake and Gate were officially launched on July 26, and the number of coin holding addresses on BSC was 23,980.
The price of the token SPS has also experienced large fluctuations. At 12 noon on August 4, the token price was 0.24U, and the circulating market value was about 50 million U.S. dollars.
A total of 400 million SPS airdrops are ongoing, with approximately 1.1 million airdrops being airdropped daily. At the same time, since the official launch of the SPS pledge on August 2nd, the total pledge amount has reached 20 million.
Analysis of the highlights behind the bright data
Judging from the various data of recent games, the Split Land has entered a period of rapid growth. The growth and consumption of users not only brings profit to the platform, but also gives more value to the governance token SPS. The value of SPS will increase further. Consolidate player loyalty, thus forming a positive cycle.
If we try to find some experience from the current success of the Divided Land, we can find the following characteristics:
1. The game itself is well-made and can be called a boutique chain game.
The concept of chain games actually became popular in 18 and 19 years, and the old leek should still remember the popularity of chain games that year. However, at that stage, it was limited by the performance of blockchain technology, the lack of game development teams, and the lack of high-quality game projects. In the early years, chain games were more about the currency itself, not the game itself.
However, the recent explosions of Axie Infinity and Split Land, the game’s own screen production and logic design far surpass many chain games in 19 years.
2.Play to earn mode
Playing games can make money, which may be the bright spot that Divide Land can attract most non-card game lovers. Most players can play a few games to get some gift packs and crystal DEC (fuel in the game) rewards, and then realize monetization through some specific channels, and the logic of the game to make money is realized.
If players want to earn more, they need to spend more energy to study the rules of the game and work hard to improve their level. Once the more invested, the higher the player’s sunk cost, and the more difficult it is to leave the game. The stickiness and loyalty of players is further improved.
3. Expand growth space
If Split Land is just a card battle game, its value and development space will be limited, and it will not be recognized by many players. In the future, the biggest imagination of the divided land lies in the earth-based meta-universe world.
Build castles based on the land, combine with the characters and unions in the game to create territories to conquer and guard the meta-universe world. In the future, the player who shows the world may be the overlord of a huge “army” and a large tract of land in the game of Division of Lands. The army and land here are NFT assets, and no one can deprive them.
4. Long-term product thinking
This may be easily overlooked, but it is extremely important. Now many blockchain projects are dominated by financial thinking, not product thinking. Financial thinking focuses on the efficiency of capital utilization and the improvement of capital volume. But the core of product thinking lies in the continuous operation of users and products.
The core value of Divide Land lies in the effort and time users put into the game, not the money. Funds come quickly, and naturally leave quickly, but once a player has invested time and energy, it is difficult to leave.
On the product side: Divide Land has designed complex and diverse card cards, player upgrades, battle tournaments, game guilds and other elements. At the same time, it fully considers the balance of game values and the matching of new and old players.
On the user operation side: The Land of Separation pays more attention to game users rather than secondary market investors, so it chooses to airdrop SPS to game players for one year in order to continue to attract and retain players.
On the economic model side: Design a dual-token mechanism to avoid fluctuations in the price of governance tokens, which will affect player assets. At the same time, the release mechanism of governance tokens (SPS) and game fuel (DEC) will be combined with the game life cycle for a long time.
The above is the analysis of several core factors of Encrypted Peach Blossom Island on the success of the Split Land. If you have different views, please add them.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/learn-from-gamefi-explosions-data-and-successful-experience-analysis-of-the-split-land-of-chain-games/
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