Japan is ahead of the world in education in-volume

It’s time to return to the beginning.

It was a turbulent and torturous week for the education and training industry.

On May 24, education stocks such as Heilongkou (Gaotu), Good Future and New Oriental plunged at the opening bell due to media reports of an impending “double reduction” policy.

After that, Gaotu (with who learns) released its first-quarter earnings report, with a net loss of 1.4 billion yuan, compared with a net profit of 148 million yuan in the same period last year, a loss that expanded more than 10 times year-on-year. The founder Chen Xiangdong made it clear in a conference call that he has now completely stopped information flow placement to gain customers. According to 36Kr, on May 27, Chen Xiangdong held an internal meeting to propose layoff plans, the proportion of about 30%.

According to statistics, in three months, the value of the education stock market has shrunk by more than $90 billion (about 577.6 billion yuan). I have to admire the high tiling capital from the beginning of the third quarter of last year to adhere to the good future, and in the first quarter of this year completely liquidated, really “run fast”.

The boots of the education industry has not yet fully landed, but for the practitioners, escape is not the way, the storm, how to self-examination, self-help or even turn the crisis into a turnaround? We may look at the Japanese experience. Japan’s out-of-school education has grown, inwardly rolled, confused, shuffled, and now entered a relatively stable state.

Germination and outbreak
Modern Japanese learning schools began in the Edo period, when many famous people founded private educational institutions, such as Yoshida Matsuyin’s “Matsushita Murajuku”. These private schools became a place to spread and teach new knowledge and technology.

In 1872, Japan established a national education system that was equal for all, and in 1907, the six-year compulsory education system was realized, and primary education was basically universal. Subsequently, Japanese study schools gradually evolved into institutions that operated for the purpose of further education and tuition.

In the 1960s, the post-war “baby boom” generation took the entrance exams for junior and senior high schools, which led to an increase in the number of candidates and increased competition for higher education. By 1962, the enrollment rate of Japanese secondary school students had reached 30.3%, which was ahead of the world.

But the development of Japanese study schools did not stop here.

In 1977, Japan implemented “relaxed education”, which was used to solve the tendency of “duck-filling” education in the past, requiring the school curriculum to reduce knowledge points and shorten the class time, focusing more on students’ independent learning and independent thinking. As the pressure of competition for higher education still exists, especially for prestigious schools, many families are forced to place their learning outside of school, and more students are flocking to study schools, which are experiencing a second explosion.

According to data from the Ministry of Education, Culture, Sports, Science and Technology of Japan, the percentage of secondary school students attending off-campus education and training rose from 38.0% in 1976 to 59.5% in 1993. According to the data of Japan’s Ministry of Internal Affairs and Communications, the number of study schools reached more than 45,000 in 1991. The Japanese educational and training institutions in this period were clearly pyramidal in distribution, with very few upper-scale enterprises.

After entering the 21st century, the Japanese government implemented the deregulated education to make up for the decline of students’ learning ability caused by the past lax period, public education improved the teaching content and quality, and coupled with the fact that Japan entered a society with fewer children after 1997, the overall demand for study schools gradually saturated, the number declined and the degree of concentration increased. As of now, the number of study schools in Japan is about 50,000.

It is important to note that although they are out-of-school training institutions, Japanese learning schools also emphasize the development of students’ independence, self-reliance and ability to get along with others. For example, the educational philosophy of the Japanese learning school “Kawaijuku” mentions that it is important to help each student to realize himself/herself and to cultivate students’ independent thinking and action, such as adding survival skills training classes.

Japan is ahead of the world in education in-volume

Japanese college entrance examination cram school advertisement voiced by Kana Hanazawa

Inside Volume Pain
As a matter of fact, the development of the study school industry in Japan has not been smooth, experiencing a long period of mixed fish and dragon.

Starting from the 1960s, the study school industry burst into a huge market potential driven by two waves of study schools, which drove gold diggers to enter the industry, and various problems and criticisms against the study schools unfolded as a result.

On the one hand, there is the problem of teaching quality and teachers of study schools.

The report released by the Japanese Ministry of Education in 1977 showed that 22.5% of study schools had no relevant education experience.

On the other hand, there is a common situation of over-enrollment in juku.

In Japanese newspapers, TVs, subways and street bus stops, you can see all kinds of enrollment advertisements of study schools everywhere, mostly about the tutoring method of the institution, the effect of raising scores and the number of students who got into famous high schools or universities, etc. Under the bombardment of these marketing advertisements, parents and students are surrounded by anxiety as if there is no way to get into a famous school, let alone get a good job or get into the civil service without attending cram school. The level of competition and in-roll in education is evident.

The queen of Japanese drama, Nanae Matsushima, has reportedly been enrolling her children in high-priced cram classes.

Japan is ahead of the world in education in-volume

Nanaeko Matsushima (first from right)

Since 1986, the relevant departments of the Japanese government have been involved in guiding the development of the study school industry, constantly regulating and governing the study school institutions and regulating the study school industry. For example, they set the standards of business activities of the industry, evaluate the business activities of study schools, train and certify the competence of study school instructors, etc. For example, in 1999, the Japanese government issued the “Autonomous Guidelines for the Standardization of Study School Business Activities”, which stipulates that study school operations should recognize their responsibility to society and not misleadingly advertise, etc.

After entering the 21st century, as the study school industry matured, Japan also introduced the study school certification and instructor certification system to improve the teaching quality of study schools and teachers in institutions.

The major learning schools gradually gained more recognition from schools, parents and students. Public schools have also begun to explore cooperation with outside learning schools to promote changes in school education. In Tokyo Adachi Ward, for example, the ward partnered with the learning school Waseda in 2012 to set up the Adachi Soaring School, where learning school teachers teach English and math to third-grade students in the ward’s middle schools on Saturdays and during summer vacation, with expenses covered by the ward and students paying no tuition.

Japanese public schools and learning juku have gradually evolved into a partnership, with the latter playing a complementary role to school education by providing schools with teaching materials, test questions, teacher training, etc., and advising public schools on their own public interest role and supporting role.

New Growth
After so many years of development, the Japanese study school industry is stable and richly diversified – there are finely tuned companies in the sectors of cram school, higher education tutoring institutions, foreign language learning, professional qualification training or certification examinations, early childhood education, corporate training services, and so on.

Unlike the study schools with low concentration and small scale in the past, Japan has gradually and developed group-style study schools with wide business coverage, such as head institutions like Kawaijuku, Toshin and Surudai. In recent years, with the development of the Internet, Japanese learning schools have also launched online and offline collection of teaching models, such as online classes and doing intelligent practice questions.

Japan is ahead of the world in education in-volume

Kawaijuku website

However, the impact of Japan’s low birth rate gradually permeated the Japanese study school industry and has constrained the further development of the industry at present. As we entered the 1980s, the low birth rate brought about a decrease in the number of students and an increase in personal investment in education, but the decrease in the number of students led to a decrease in pressure for further education and a resulting decrease in demand for extracurricular tuition and training. Japan’s Ministry of Internal Affairs and Communications speculative data show that the size of Japan’s population aged 5-19 shrank by about 11.612 million from 1986 to 2020. 2016 to date, the number of students enrolled in training in Japan has remained at about 13 million, an increase of almost 0.

Against this backdrop, many Japanese learning schools have started to explore new growth points.

Kawaijuku’s education business now basically covers all stages of education from infants to college graduates, while also setting its sights on overseas. Kawaijuku is gradually exploring overseas markets with its own teachers’ resources and R&D team, such as its establishment of Shanghai Alsheng Kawaijuku Technology Co. in China in 2021 to start laying out the Chinese market.

In addition, another Japanese educational institution, Benesse, started infant courses in China and Korea as early as 2006. In addition to expanding overseas markets, Benesse has also laid out nursing, elderly care and medical care to cope with the aging trend in Japan.

The Japanese study school industry has gone through budding, explosion to the pain of internal volume and finally tends to develop steadily. It is not difficult to find that education is a business that needs to return to the original heart no matter where it is, combining national conditions and school conditions, teaching according to the material and educating moral talents is the real way out for this industry.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/japan-is-ahead-of-the-world-in-education-in-volume/
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