In the past two days, a beauty blogger named Liu Yexi has become popular! With just one short video, it took less than two days to attract 1.5 million fans+.
In an era where short videos are so involuntary, why did Liu Yexi become the brightest new star?
A video set up the character set of a virtual beauty expert
Who is Yoo Yexi?
This is the first question that came up in my mind when I was a heavy Douyin fan and discussed her all over the Internet.
Different from other beauty bloggers, Liu Yexi wrote this sentence on Liu Yexi’s personal homepage: Liu Yexi, a virtual beauty expert who can catch demons.
Her first debut video is amazing!
On the night of Halloween on October 31st, Liu Yexi, who will catch demons, was born. I have to say that the time node is really wonderful.
△ Liu Yexi’s first video
A short video of more than 2 minutes, a combination of suspense + beauty + plot + post-production special effects technology! At the same time, the concept of meta-universe from science fiction movies such as “Top Player” and “Out of Control Player” was introduced to show a fresh experience of when beauty meets meta-universe.
I saw “she” wearing long, smooth black hair and putting on makeup like no one else. It attracted a crowd of passersby to take pictures and watch, until a child boldly asked forward, “Are you a human?” Wonderful storyline This unfolds.
In the second half of the video, Liu Yexi drew eyeliners for the little boy, as if opening his eyes to the sky. The little boy saw the ghosts appearing above the crowd. The crowd below did not know it.
In the end, Liu Yexi collected the ghosts, and the video ended with a picture that you can look forward to, giving people unlimited reverie.
Of course, what is amazing is not only the plot, but also the image of the virtual person “Liu Yexi” who is almost the same as the real person.
She in the video is created by the combination of virtual and real, real person tracking, modeling technology and so on. In the interaction with everyone, a bizarre and magical world was created.
It is the sentence of copywriting: Now, the world I see, you also see it.
With a single video, Liu Yexi has not only become the ceiling of Yuan Universe, but also the ceiling of the beauty industry.
How hot is Liu Yexi?
Why is Liu Yexi getting angry? The answer to this question is obvious. When accustomed to the beauty bloggers in the real world, who would reject a beauty blogger who grows up in the meta-universe and is omnipotent.
Although only three days after his debut, Liu Yexi was completely out of the circle.
It is precisely because of the setting of the meta universe and the movie-level CG that brings huge traffic to Liu Yexi.
See how popular she is.
The two videos released so far are all on the hot search list (the second one is just a few concept pictures). #当美妆遇上元宇宙# Topic 12.36 million+ people are watching.
In the comment area of her debut video, she liked the first place and said: Create a new level of vibrato!
The comment area is occupied by a crowd of celebrities and big Vs. Many big V have ridiculed: “You can do short videos, I will quit!”, “You can do beauty bloggers, I quit!”, “Short videos are so serious now that the internal volume is so serious”. …..
Searching for keywords such as “Liu Yexi” and “When Beauty Meets Meta Universe” on Douyin, there are countless videos about Liu Yexi’s second creation. Some people imitate makeup, some people interpret the business model behind her, some people talk about the meta universe…
At the same time, the discussion about her on Weibo did not stop. Some KOL sighed: It still takes one month to produce each episode of the video. It feels like Yuan Universe will be the era of special effects artists. It’s too much…
On Liu Yexi’s Weibo account, many netizens rushed to pay attention to the first batch of old fans.
The low profile “Liu Yexi” blooming everywhere in the brand world
In fact, long before Liu Yexi, all kinds of virtual idols had already flourished. The most well-known are Luo Tianyi, Hatsune Miku, Kizuna Ai, etc. They held concerts and captured many fans with their voices.
There are also the A-SOUL combination, Star pupil, Nankai, etc., which are very popular in the two-dimensional circle. Just a few days ago, in the wonderful and wonderful night of Douyin, the virtual idol group A-SOUL and the cyber singer Zhu Jingxi jointly performed the Chinese style song “Chi Ling”, which caused heated discussions.
And the virtual person “Hua Zhibing” of Tsinghua University is popular all over the network.
As the tip of the iceberg in the virtual idol market, virtual spokespersons have long been exploring in the brand world.
For example, Tmall not only invited Luo Tianyi to live on Taobao to bring the goods, but also invited widely acclaimed fashion virtual people AYAYI and Ling as brand ambassadors.
Even after three years of cooperation between Yi Yang Qianxi and Tmall, Tmall also launched the “second spokesperson”-the avatar “Qianmiao” of Yi Yang Qianxi.
Watsons launched its own virtual brand spokesperson: Qu Chenxi, with the intention of attracting young and fashionable female consumers.
KFC released a new virtual KFC colonel on social networking sites.
L’Oreal also launched virtual spokespersons “Ouye” and “Mister M”. K-II invited the Japanese virtual celebrity Imma to join the advertising campaign, and the domestic makeup brand “Hua Xizi” launched a virtual spokesperson of the same name…
Axi, a virtual person produced by independent creator Jesse in China, has also become Zhong Xigao’s virtual spokesperson.
An era of virtual marketing belonging to the brand is coming!
Liu Yexi pried open the meta universe in the brand world
Although there are many virtual idols, none of them can be played.
For these virtual characters or idols, they are still far from the meta-universe concept of the recent fire. Most of them are just paper people singing and dancing, or fashionable people’s cool.
In the process of leveraging their brands, most of them are just gimmicks, and there is no special innovation in the gameplay. Therefore, on top of the value empowerment of the brand, it does not actually bring much value increment.
Even the avatar “Qianmiao” tailored by Tmall for Yiyan Qianxi is just a temporary gimmick. After all, in that virtual world, we didn’t see what happened to “Qianmiao”. , There is no huge meta-universe support behind it.
It’s silent now!
As the saying goes, virtual idols are easy to create, and meta-universes are difficult to build.
The concept of meta universe is a 3D virtual space with link perception and sharing characteristics based on the future Internet. Its essence is: parallel universe.
In this parallel universe, a person with a “virtual” identity can access this virtual world anytime and anywhere, and this world has self-developing cultural content and economic system, and always maintains a safe and stable operation. It can meet the needs of individuals in social, gaming, and economic life.
From this point of view, only Liu Yexi has this potential.
Although there is only a single video, we can clearly perceive Liu Yexi’s unique personal characteristics.
It is reported that Chuangyi Video behind Liu Yexi has built a stable mid-stage system, and the creation cycle of each issue of “Liu Yexi” video takes about one month.
This kind of excellence in content is a good thing for Liu Yexi. In the follow-up, as long as Liu Yexi continues to cultivate high quality in the virtual human track, the short story track, and the beauty track, she will definitely be able to grow a meta universe of the beauty world.
In the future, as long as Liu Yexi is good enough in the beauty track, he can fully extend the “meta universe” space in more dimensions.
As for the brand, Liu Yexi’s explosion proves that “Meta Universe” is actually a “heavy industry”, and it is not that the brand can send a virtual person to everything. The hot spots of the meta-universe can only be used for a while, and what you want to achieve sustainable development requires is borrowing.
There may be only one way, and that is to cooperate with virtual people like Liu Yexi, rather than making it yourself . Then you can transplant the entire real-world spokesperson system into the “meta universe.”
As for how to play, the brand still needs to use its own imagination.
Blindly guess, Liu Yexi’s first beauty to bring goods or endorsements will be a big hit!
Which brand will it be?
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/is-liu-yexi-the-first-metaverse-blogger-live-in-the-hot-brand-world/
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