Is it a hype concept or is it really the future? 169 apps call themselves Metaverse Social

Metaverse social seems to have become a track for major companies’ key positions, but on the whole, there is no phenomenon-level Metaverse social product yet.

Today, Ying Universe launched the overseas Metaverse social product The Place. At the same time, recently, Bianfeng Network, a subsidiary of Zhejiang Culture Culture, has also invested in a Metaverse social company. In terms of large companies, ByteDance also launched the first Metaverse social product “Party Island”, and Baidu also launched “Xiyang”.

According to data from Qimai, as of now, about 228 apps have added the word “Metaverse” to their application descriptions, of which 169 are apps that claim to be social media in the Metaverse.

Metaverse social seems to have become a track for major companies’ key positions, but on the whole, there is no phenomenon-level Metaverse social product yet.

According to industry analysts, core technologies such as 3D real-time rendering technology and multi-modal interaction technology that support Metaverse social development are not yet mature, AV/VR and other extended reality devices are expensive and difficult to popularize, and there are few ecological applications and Metaverse social networking. The application scenarios and ecosystem construction are backward, resulting in poor user experience, insufficient product stickiness, rapid cooling after a temporary boom, and a large loss of users.

Metaverse social products emerge in endlessly

Recently, Bianfeng Network, a subsidiary of Zhejiang Culture, has invested in Hangzhou Zaiju Network Technology Co., Ltd., accounting for about 27% of the shares. The latter was established in May 2022 and is positioned in the “Metaverse social industry”, with team R&D personnel accounting for 70%. This move is considered by the market to be the first specific layout of Zhejiang Digital Culture in the Metaverse social track.

Relevant persons in Zhejiang Digital Culture told Metaverse News reporter that investing in Hangzhou Zaiju Network Technology Co., Ltd. does not mean that the company takes Metaverse social networking as the company’s core strategic layout, but the company does actively explore social aspects. How the universe will come together is less clear.

On September 22, Ying Universe Group announced the launch of The Place, a 3D virtual social product aimed at Gen Z users in Europe and the United States. It provides users with an immersive social experience through high-value virtual scenes and images, as well as real-time audio interaction functions.

It is reported that after logging in to the platform, users can freely pin their faces and choose clothing, experience different scenarios through virtual images, and chat with their partners in real time, participate in online activities, and experience social interaction in the Metaverse.

On May 16 this year, Inke officially changed its name to Ying Universe, and launched the first Metaverse love social product “Couple Planet” on that day.

In fact, it’s not just Zhejiang Culture and Ying Universe socializing in Kabit Universe. After investing in the Metaverse social platform Imvu last year, NetEase also participated in the investment in the Metaverse UGC platform BUD in May this year.

ByteDance acquired “Beijing Wave Particle Technology Co., Ltd.” in June this year. The company launched a virtual image social entertainment APP called “Vyou Weiyou” at the end of 2020, allowing users to use the function of pinching people and changing clothes. Dress up your own 2D avatar.

At present, Douyin has also launched a beta version of the “interest matching” function, which focuses on social interest.Soul, which focuses on “soul socialization”, even launched the Metaverse banner as early as early 2021.

According to data from the data service provider Qimai, as of now, about 228 apps have added the word “Metaverse” to their application descriptions, of which 169 are apps that claim to be Metaverse Social.

Hype concept or real future?

According to Guo Tao, an angel investor and a senior Metaverse expert, social networking is the entrance to the Metaverse scene, and it is expected to be the first to enjoy the dividends brought by the development of the Metaverse. Various application scenarios and business models are also highly dependent on social networking for extension and landing applications. .

“As the real life of human beings begins to migrate to the virtual world on a large scale, the Metaverse, as a carrier for the fusion of the virtual world and the real world, contains huge opportunities for the transformation and upgrading of social, game and other scenarios, and will give birth to the next generation of social platforms.” Guo Tao said.

Yu Jianing, Executive Director of the Metaverse Industry Committee of China Mobile Communications Federation, expressed the same view to the Metaverse NEWS reporter. Social networking is a key application scenario of the Metaverse. Manufacturers have deployed Metaverse social networking. In fact, they are interested in the new Internet era. In the next blue ocean field, I hope to gain a head start in the development of the Metaverse Era through advance layout.

Yu Jianing believes that in the Internet age, social networking has always been the most deterministic and network effect attribute of all tracks. Whether it is the early social network (SNS), or WeChat on the mobile terminal, or even Momo, Tantan, Maimai, etc., all meet people’s differentiated social needs in different stages and fields, and the Metaverse will not be separated.

However, although there are many Metaverse social products, there have always been voices of doubt in the market, and there has not even been a hit product.

Taking the Link Planet APP, which claims to be the first national Metaverse social product in China to benchmark Meta, as an example, it claims that each player has his own digital identity, not only can experience and create games, but also various in-game items and coins on the platform can be used. Convert with real money.

However, this product born with a halo is not as mature as imagined. Community users generally report that only social scenes such as “Music Beach”, “Planet Nightclub”, and “Interstellar Camping” are available. When creating your own avatar, there are also not many choices. You can only choose three or four styles of clothing and hats. As for the “face pinching” that users like to see, such as face shape, facial features and hair styling, they cannot be changed, and the user activity is more It seems particularly deserted, and the APP has stopped downloading at present.

And this is not an exception. Metaverse NEWS reporter logged on to the world show. The Metaverse social product Honnerse created last year also has a single avatar, not beautiful appearance, few online users, prone to stuttering or slow loading speed, etc., which are often mentioned by users when using such social products The problem.

Luo Qi, a senior researcher at Ouyi Research Institute, believes that at present, the concept of playing the Metaverse is used as a social application in the market. The essence is still social, but it only creates some virtual experience scenarios for users.

According to Da Hongfei, CEO of Distributed Technology, the main problem of social interaction in the Metaverse is that there are few interactable objects and a single scene. At present, the main scenes of social interaction in the Metaverse are the creation of virtual images, the construction of virtual real estate, and the further scenes include virtual concerts. The avatar modeling existed as early as the Tencent QQ show period, and the transformation of avatars from 2D to 3D did not bring much innovation.

Why haven’t there been popular Metaverse social products?

At a time when the Metaverse is receiving much attention, why hasn’t a phenomenon-level Metaverse social product been born yet?

“The core reason is that we are still in the exploration stage of the Metaverse, and the comprehensive planning, implementation and construction capabilities of the Metaverse are still very poor.” said Gao Zelong, joint secretary-general of the Metaverse Working Committee of the China Private Technology Industrialists Association, that the Metaverse is still in the In the concept popularization stage, very few products of the Metaverse are really developed according to the thinking, mode and technology of the Metaverse.

Guo Tao told the Metaverse NEWS reporter that at present, core technologies such as 3D real-time rendering technology and multi-modal interaction technology that support the social development of Metaverse are not yet mature, and AV/VR and other extended reality devices are expensive and difficult to popularize, and ecological applications are difficult to achieve. Fewer, Metaverse social application scenarios and ecosystem construction are backward, resulting in poor user experience, insufficient product stickiness, rapid cooling after a temporary boom, and a large number of users lost.

“The core of the Metaverse is computing power.” Wang Yingbo, a doctor of economics at the Shanghai Academy of Social Sciences, believes that to simulate a real social environment, computing power must be increased by at least 1,000 times. The conditions for social interaction in the Metaverse are not yet fully mature, but it is indeed A definite general direction.

Yu Jianing also expressed the same view to reporters. He believes that a highly simulated digital space capable of accommodating millions or even tens of millions of people at the same time will inevitably have massive data and image rendering computing needs, require ultra-high computing power as support, and the required energy resources The consumption will also be quite staggering.

“The existing computing power and technology are still difficult to meet the needs of people to enter the Metaverse on a large scale.” Yu Jianing said.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/is-it-a-hype-concept-or-is-it-really-the-future-169-apps-call-themselves-metaverse-social/
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