Interview with rct AI: It’s time to focus on blockchain’s changes to game publishing

Recently, as the top projects such as Axie and STPEN have encountered the dilemma of falling tokens and shrinking user volume, the overall GameFi market has also become calm.

But at the same time, we have also observed that some GameFi projects that do not stop at token economics quietly enter the market with differentiated ideas. For example, rct AI, founded in 2018, is a service provider that mainly provides AI technology solutions for the game industry. Its core technology, Chaos Box, is an AI narrative engine based on deep reinforcement learning, which can help game production. Fang generates intelligent NPCs, intelligent organisms and intelligent environments with different behavior patterns and dialogues on a large scale. Currently, it has served more than 20 game studios such as Yuelongzhi Entertainment and Youmi Entertainment.

Based on AI technology, rct AI’s overseas business has tried to deploy ecosystem projects related to Web3 games. Recently, Wu Xiankun, co-founder and president of rct AI, accepted an exclusive interview with Chain Catcher and shared some thoughts and differentiated strategies in blockchain games. The following is the full text of the dialogue:

Chain Catcher: In the A3 round of financing disclosure, you mentioned that you will continue to make efforts on the Metaverse. How is it going now? What projects or major events have you done?

Wu Xiankun : In May last year, we released the virtual human NFT “Nüwa Nuwa” in collaboration with digital artist Song Ting.

After that, our overseas business also deployed ecosystem projects related to Web3 games. One is Mirror World, a game matrix driven by the interoperability SDK layer, designed to help Web2 developers complete Web3 game development with low code. The Mirror World Game Matrix is ​​a virtual playground composed of multiple asset exchange encrypted games, which will allow all users to obtain multiple casual game experiences and encrypted reality benefits at the same time; Mirror World Mobile SDK is a set of cross-platform tools designed to help developers Integrate blockchain technology more efficiently, easily and cost-effectively. It raised $4 million in March this year, and currently there are about 30 to 40 people in operation.

The other is Delysium, a AAA-level MMO Internet 3.0 game, which emphasizes diversification and 3A open-world MMORPG experience, including combat, exploration, building, training, social, and AI-driven MetaBeing games, driving the chain game industry to the next stage. The project also raised $4 million in March, and the team currently has more than 150 people.

Recently, we have also reached a strategic cooperation with Next World Culture, and will jointly launch the Soularis brand, using cutting-edge technologies, to create a virtual society where users and AI virtual humans coexist, and digital identities and assets are exchanged in the Internet 3.0 era.

Chain Catcher: Why did to B’s AI technology provider expand to C’s game products at this point in time?

Wu Xiankun: Actually, we have been thinking about how to better build the Metaverse. The Metaverse as we understand it has three properties: self-growing, large-scale, and sustainable.

The AI ​​we did before focused more on the self-growing part, and the sustainable part and large-scale products may require visualization and gamification to achieve the goal. No matter what type of game you make, if you want to extend it into a Metaverse, you also need to be on the chain to achieve it.

The key time point is when we completed the A2 round of financing. Many investors’ urgent expectations for us also led to the attempt of new ecological business. We are one of the very early companies in China that are researching Metaverse, so in addition to focusing on In terms of AI, we hope to touch the client more directly and build a larger Metaverse.

Chain Catcher: Although Axie, STPEN and other representative chain games have grown rapidly, they have also encountered bottlenecks soon. What is your differentiation strategy when you are doing chain games?

Wu Xiankun: The token economics of Play to earn needs to continuously support the value of tokens and give players a rate of return that far exceeds the natural rate of the market. It is difficult to support this system with a large scale. But we believe that in addition to affecting the digital mechanism design of the game, the blockchain can also affect other aspects of the game, such as channel distribution.

When designing, we did not want to re-enact the old model of chain games based on the existing ones, but thought and explored to make some changes to the business model based on the characteristics of the blockchain.

It is equivalent to our chain game providing a container, so that everyone can publish their own content and run it with its own token. The value of such an item is a collection of values ​​from many parallel universes, not entirely dependent on or tied to any of them. Secondly, as a content producer, to distribute the game in a more decentralized way, the system does not only depend on the failure or success of a particular investment.

Of course, we also care about future income. One of the conditions behind the income is that we must pay attention to the quality of the content. If the quality of the game itself is good, it may bring some consumer and non-investment value, and it will become a source of continuous profit creation. and “robots” of digital productivity.

Under this premise, the feature of our content production is that there are many AI-driven virtual people that can interact. We also provide a version of cloud games to expand players from developing countries. In short, we hope that the user base will become larger. Make the whole ecology more durable.

Chain Catcher: What are the aspects of the application of AI in the content production of your chain games?

Wu Xiankun: First of all, we want to define a new narrative experience for AI interaction to make the user’s game experience more dynamic and personalized.

Secondly, we will make some attempts on some financial attributes. For example, we will issue an AI to compete with other players to improve the matching efficiency and help users earn income by playing games.

If we just make games, we can indeed give up the content of AI, but we hope to continue to explore the possibility of AI. In addition, if we want to make a self-growing world, the virtual creatures in this world need to be intelligent. of.

We tried AI dialogue last year, and this year we used last year’s model to help users “make money”. We still have many attempts. In short, we think that in an identity system, there can be a virtual person to help me interact and talk.

Chain Catcher: Why is it difficult to make a fun and quality game in the entire chain game market now?

Wu Xiankun: First of all, user demand is mainly krypton gold. Only investors and talents who study this industry pay attention to the entertainment of games, which in itself has no driving force for content production.

Secondly, the most important thing is that everyone has not figured out how to combine blockchain and games? The fundamental question of what blockchain means for games, or what games means for blockchain, is unclear. The common practice now is that the game currency in traditional games has become digital assets. If only so, there will be game risks, not only the experience of the game itself will not be enhanced, but also the characteristics of Web3 such as free circulation will not be reflected.

The third is that investment is still insufficient. Now most of the chain games are financing millions of dollars, which is very small compared to the scale of traditional game investment. If it is only a small cost investment, whether the profit model has run through, and the blood can only be recovered by asset trading, it must be impossible. Ways to make good content quickly.

Chain Catcher: What do you think blockchain means for gaming? What might the future of Chain Games look like?

Wu Xiankun: I don’t think we can just focus on gameplay design, this is very unsustainable.

Changes in the level of games such as mobile terminals will definitely allow every type of game to be affected. No matter what game you publish on your mobile phone, it is only the interaction of channels and UI changes, which is a change that many people can take advantage of. .

In addition to gameplay, we pay more attention to the impact of the release side. If I am a blockchain game, how should I publish it? Should I have a local publisher and how do I share the profits with the local publisher?

Because the homogenization demand of many projects is to make money, there is no localization of content at all. If the demand based on the content itself appears in the future, will the demand for localization appear? And should the operation methods and gameplay in different regions also be adapted to local conditions?

Because different regions have different purchasing power, do we really need to share a data system? Need to allocate a server? How many parts of the content should be on-chain? There is a lot of distribution related content we need to explore.

Chain catcher: From the AI ​​technology service of to B to the product of to C, what is the most important thing to overcome?

Wu Xiankun: It has nothing to do with whether you have experience or not. If you don’t have experience, you can find someone with experience to solve it. The most difficult problem is to define the nature. In the early stage of the environment, it is necessary to ask the correct direction in the mind and how to make it alive.

When the definition is unclear, it is impossible to set the standard of success. Some people think that it is asset value and sales volume or user daily activity, etc., and some people think that these are false. The unclear definition also means that the solution to the problem is relatively vague and takes a long time to think about.

Chain catcher: Crypto native team and traditional game makers do chain games, who has the advantage?

Wu Xiankun: The difference between the so-called crypto native and the players in the traditional Web2 world is not that big. The asset price has formed some abnormal phenomena under the super bubble, but the tide has faded, and only a part can truly become native.

The so-called native team is still traditional game producers to do chain games, and still has to solve a basic contradiction.If a traditional gamer wants to play a fun game, he can go to steam, but what if he needs an incentive to have game assets and ownership? There are many parts to balance and coordinate.

What really creates a competitive advantage is the team’s poor perception of things.

Chain Catcher: At present, the entire GameFi user base is still relatively small. How to break through in the future?

Wu Xiankun: The level of user groups in the entire Web3 world is not very large. There are practitioners, speculators, and gamers. They have crossover and integration, but we believe that the proportion of gamers will not be low. . At this stage, everyone still wants to separate making money from playing games. Even when people in the industry want to play games, they may not choose blockchain games, but everything has pros and cons, and a small number of users means that it is very likely to develop in the future. One of the fastest growing branches on the blockchain.

The current trend seems to have changed from emphasizing tokenonimics to emphasizing the novelty of gameplay, but I personally think that diverse gameplay is not the main driving engine for the next growth of chain games. Instead, we pay more attention to changes in the distribution structure.

The development of the industry should respect the laws of nature. It requires input, production, and launch channels, and then capital is needed to reproduce more abundant products and formats, thereby attracting more innovative authors and capital injections. This is a continuous spiral upward process.

Now many people have misunderstandings about the chain game industry, and feel that the project seems to be careless and the game has not broken through. In my opinion, in fact, sometimes we are conforming to the development law of the market. Too fast is not necessarily an advantage. In the process of continuous efforts, everyone will gradually find a balance.

Chain Catcher: So what new plans do you have next?

Wu Xiankun: First of all, we must do a good job in the quality of the game. Secondly, we will still explore the changes that blockchain technology may bring to other game links such as distribution through ecosystem projects.

Posted by:CoinYuppie,Reprinted with attribution to:
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