After Metaverse became popular, many industries quickly followed suit. Recently, NetEase (Hangzhou) Network Co., Ltd. applied for the registration of 26 Metaverse-related trademarks, including “planet Metaverse”, “Metaverse exhibition”, “leihuo Metaverse” and other trademarks. The current status of the relevant trademarks is “waiting for substantive examination.”
The “Securities Daily” reporter noted that NetEase’s preemptive registration of Metaverse-related trademarks is not an exception. According to data from Tianyan Check, as of December 19, the total number of trademark applications with “Metaverse” in the name has exceeded 8,534, and a total of 1,368 companies have participated in the application. It is worth mentioning that before September 22, the number of companies that applied for related trademarks was only 130; as of October 22, the number of companies that applied for related trademarks had increased to about 400; in the last three months, the number of companies that applied for related trademarks had increased to about 400; The number of companies has increased nearly 10 times.
Internet giants “run” admission
“The product hasn’t moved, the trademark goes first.” The “Securities Daily” reporter noticed that since the concept of “Metaverse” exploded, a large number of Internet giants or their affiliates have registered trademarks related to “Metaverse” one after another.
Incomplete statistics from Tianyan show that in September this year, many well-known companies such as Tencent, Xiaohongshu, Ideal Auto, Nubia, etc. have applied for trademarks related to “Metaverse”; in October, companies such as NetEase and iQiyi It also joined the ranks of related trademark applications; in November, “new car-making forces” such as Xiaopeng Motors and Weilai Motors stepped in; in December, many home appliance companies including Hisense Group and Sichuan Changhong entered the bureau. In general, Internet technology companies account for a relatively large number of companies applying for trademarks related to “Metaverse”.
Since September this year, Tencent has applied for the registration of nearly a hundred trademarks related to “Metaverse”, such as “QQ Metaverse”, “Magic Core Metaverse”, “QQ Music Metaverse”, “Northern Light Metaverse”, and “Tencent Music Yuan”. “Universe”, “Peace Elite Meta-Universe” and so on.
Another game giant, NetEase, is not far behind in the registration of “Metaverse” related trademarks. According to the data from Tianyan Check, NetEase has applied for the registration of trademarks such as “Yaotai Metaverse”, “Leihuo Metaverse” and “Fuxi Metaverse”. Shanghai Giant Network Technology Co., Ltd. has also applied for a number of trademarks related to “Metaverse”, such as “Hey Metaverse”, “Party Metaverse”, “Qiu Qi Metaverse” and so on.
Analysys Senior Analyst Su Xiaorui told the Securities Daily that the concept of Metaverse is currently in full swing. Although some companies have not formally launched Metaverse related businesses, they have laid out their trademarks in advance, which can not only eat one for themselves” “Reassuring pills” can also prevent brand disputes that may arise in the future.
A rational view of the Metaverse boom
The “Securities Daily” reporter noticed that in addition to major Internet companies, many companies in other industries are also rushing to register trademarks related to “Metaverse”. For example, Huawei Technologies Co., Ltd. has applied for the registration of the “Yuan OS” trademark, and the current trademark status is “application for registration”.
There are also many auto companies that have preemptively registered trademarks related to “Metaverse”. On September 15, Beijing Auto Hejia Information Technology Co., Ltd., an affiliate of Ideal Automobile, applied for the registration of trademarks such as “Metaverse”. SAIC Motor has applied for more than one hundred trademarks related to “Metaverse”, including “Che Metaverse”, “Che Metaverse Z-UNIVERSE”, “Roewe Metaverse” and so on.
Home appliance companies were not idle either. Hisense Group Co., Ltd. applied for trademarks such as “Hisense Metaverse”, “Hisense Family Metaverse” and “Hisense Aijia Metaverse”. Sichuan Changhong Electric Co., Ltd. applied for the registration of trademarks such as “Changhong Metaverse” and “Hong Metaverse” in November.
The reporter found that most of the relevant trademarks applied by the above-mentioned companies are in the “trademark application” or “waiting for substantive examination” stage. For companies, joining the upsurge of Metaverse trademark registration seems to have become a part of building brand value.
“The hot registration of trademarks related to Metaverse not only reflects the popularity of Metaverse’s concept, but also reflects the growing speculation atmosphere.” According to Wang Pengbo, a senior analyst in Broadcom’s financial industry, the behavior of companies in various industries to register trademarks, It shows that everyone’s awareness of intellectual property protection is increasing, and this move is more like a protective registration. But in fact, not all industries need “Metaverse”. At present, “Metaverse” mainly involves games, AR, online business office and other fields.
Chen Wen, director of the Digital Economy Research Center of the School of Finance, Southwestern University of Finance and Economics, told a reporter from the Securities Daily that there are still many pain points related to Metaverse technology that have not been resolved, and its actual value application is currently only suitable for some industries. If Metaverse can solve the pain points in reality within the framework of the existing legal system, its future development will have a lot of room for imagination. If you are only limited to building a virtual world and satisfying the needs of some capital hype, but deliberately avoiding the pain points of the real world, its future development may only be short-lived.