Action mobile games have become the fastest growing mobile game category in the US market.
American mobile game players’ love of action games may exceed many people’s imagination.
According to data from Sensor Tower, a mobile application data analysis company, in the first half of 2021, the revenue of mobile mobile games in the US market has increased by nearly 104% year-on-year, making it the fastest-growing mobile game category.
In the first half of this year, the total spending of American players in mobile mobile games reached 435.7 million US dollars, an increase of 103.8% over the same period last year. Fighting is the action game segment with the largest revenue. In the first half of the year, revenue in the US market was approximately US$183.3 million, a year-on-year increase of 27.2%. Mihayou’s work “The Original God” was the highest paid action mobile game in the U.S. market in the first half of the year, reaching 174 million U.S. dollars. “Marvel: Super Contest” (Kabam) and “Dragon Ball Legends” (Bandai Namco) ranked second and third respectively in this statistic.
From the perspective of revenue, in the US market, the growth rate of ultra-leisure mobile games in the first half of this year was second only to that of action mobile games. The overall revenue was approximately US$59 million, a year-on-year increase of 60.4%. The revenue growth rate of table games ranked third, with revenue in the first half of the year reaching approximately US$389 million, an increase of 41.7% over the same period last year.
According to Sensor Tower’s statistics, puzzle games are the mobile game category with the highest revenue in the U.S. market in the first half of 2021, with total revenue reaching $2.6 billion, an increase of 18.6% year-on-year. Gaming ($2.5 billion) and strategy ($2.2 billion) games rank second and third in revenue. However, if you only analyze the revenue trends of various categories of mobile games in the US market in the second quarter, you will find that the overall revenue of certain categories such as racing, RPG, simulation operations, and sports has declined compared with the same period last year.
From a download point of view, compared with the same period last year, the data of all categories of mobile games in the US market in the first half of 2021 has declined. Among them, the download of strategy games (71.7 million times) has the smallest decline, only about 4.4%. As a sub-category of strategy games, the download volume of 4X strategy mobile games has even seen a slight increase of 2%, reaching 28.6 million times.
Sensor Tower said that in the first half of this year, the most downloaded strategy game in the U.S. market was “Top War” (4.2 million times). Fun plus’s “State of Survival” and Supercell’s “Clash of Clans” ranked second and number one, respectively. Three.
In the first half of this year, the total number of downloads of ultra-leisure mobile games in the US market was the highest, reaching 830.2 million times, a year-on-year decline of 6.5%. Puzzles and arcades ranked second and third in this statistic.
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