In the chess game of the Metaverse, Byte’s play is “quick, accurate and ruthless”

We have previously written “This chess game in the Metaverse, Tencent has been playing for a long time.” When it comes to this chess game in the Metaverse, we have to mention another chess player. We don’t know yet, but this chess player has just made a ” Little Red Book of Douyin ” – the content sharing community “Ke Song” of bytes, trying to grab a cup of “grass planting” with Xiaohongshu.Xiaohongshu was not idle either and started a travel company. You see, the big manufacturers of Web2 are eager to expand into new areas.

Speaking of the chess game of the Metaverse, ByteDance is actually similar to Tencent’s gameplay-buy, buy, buy.

Bytes has been a bit busy recently. The first Metaverse social product “Party Island” under ByteDance has officially opened the public beta recently. Xiaobian personally tested it. After downloading the Party Island App, you need to enter the internal beta invitation code to log in.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

party island

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

party island

Looking at the Metaverse map of Byte, since last year’s heavy acquisition of VR hardware manufacturer Pico, Byte has completed the basic layout of the Metaverse from hardware devices to content ecology through “buy, buy, buy”.

However, within a few months, Byte has successively launched social products Pixso ul (a face pinching app launched in Southeast Asia), Party Island, and cooperated with Lehua Entertainment to create a virtual girl group A-SOUL (although the house collapsed in mid-May ), exclusively invested in the AI ​​virtual digital human “Li Weike”, and acquired Bo Particles, a start-up company with a virtual social product ” Vyou “. In addition, it has also joined forces with Qualcomm to ensure that there is no worries in terms of computing power.

Pico: Strive to make consoles a portal to the Metaverse

Last year, Byte acquired VR company Pico for a multibillion-dollar price, and its founder Zhou Hongwei also entered Byte. Like Musical.ly, the acquisition attracted rivals such as Tencent, which eventually pulled out of the bidding. This transaction is the largest acquisition in my country’s VR industry so far.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

PICO

According to IDC’s “Global AR/VR Headset Quarterly Report”, the AR/VR headset market will grow by 92.1% year-on-year in 2021, with shipments reaching 11.2 million units. Among them, Meta’s Quest 2 accounted for 78% of the share, and ByteDance’s VR brand Pico ranked third with a 4.5% share.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

PICO

It was previously reported that ByteDance has set a target for Pico to sell 1.8 million VR devices in 2022.

An interesting phenomenon is that, thanks to ByteDance’s “gift”, we have already felt the almost “crazy” marketing wave of Pico in the domestic market. This advance marketing when related products are not yet mature makes everyone feel ByteDance. Beating the urgency of wanting to take root in the Metaverse realm.

As we all know, today’s VR headsets are not so much the entrance to the Metaverse as a game console, and they are also experimental game consoles with very limited content and experience. It is still far from popular in all aspects. Way to go.

Even so, ByteDance still chose to spare no effort in the marketing investment model. In order to complete the KPI of 1.8 million units this year, top-down chicken blood must be indispensable.

Therefore, in Douyin, ByteDance contributed its core traffic position to Pico. These days, you can swipe Pico-related content, ads, and events from just about anywhere.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

Pico operation interface

In addition to Douyin, ByteDance also spared no effort. According to relevant media statistics, Pico can be seen on Weibo, BilibIli, Xiaohongshu, JD.com, Taobao, live broadcast rooms, online video platforms… Almost all mainstream traffic platforms. Pico also launched a 30-day free trial event on JD.com. If you are not happy, you can return it directly.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

Pico casual games

Although it seems that Pico is the dominant player in the domestic VR market, from a global perspective, there is still a big gap between Pico and its international competitors in terms of product strength, system content ecology, and market share. This may also explain why Byte has spared no effort to carry out Pico “saturation marketing”-just want to occupy the market as soon as possible and narrow the gap with competitors, nothing else.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

Pico movie viewing interface

Meanwhile, Pico is also looking to expand in the US. Linkedin shows that “Pico Studios” currently has more than 40 vacancies in many places in the United States, including heads of VR game strategy, overseas content ecosystem, and operations manager. Judging from these recruited positions, Pico Studio will focus on VR games, content ecology and promoting hardware to overseas consumers.

Wave Particles: “Add Wings” to “Tiger-like” Bytes?

Recently, it has been reported that ByteDance has acquired Beijing Bo Particle Technology Co., Ltd. (hereinafter referred to as “Bo Particle”), and the company’s focus is on two-dimensional virtual social networking.

It is reported that more than 50 people from the original team of Wave Particles have been incorporated into the Pico Social Center. This is Byte’s newly established business department responsible for VR social networking, headed by Ma Jiesi, the founder of Wave Particles.

The recruitment information released by Byte shows that the Pico Social Center is currently recruiting a large number of people. The recruitment positions involve social R&D, sales operations, visual design, etc. The average annual salary of the social testing team leader and social R&D leader is about 1.2 million yuan. The annual salary of a senior SLAM algorithm engineer is as high as 2 million yuan +.

This acquisition of ByteDance is to make up for its own shortcomings. Beijing Wave Particle Technology Co., Ltd. has related technologies such as virtual images and virtual character action drives.

According to the official website of the wave particle, its core technology is a set of two-dimensional virtual character image customization system, as well as virtual character face and body motion drive system.

The founder of Wave Particles, Ma Jiesi, has worked successively in Greening Shentong, HTC and Xiaomi VR teams. During his tenure as senior director of Xiaomi VR/AR, Ma Jiesi was responsible for leading the cooperation between Xiaomi and Facebook’s VR brand Oculus, and jointly launched the Xiaomi VR all-in-one machine.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

Majisi social platform public information

After the disbandment of the Xiaomi VR team in 2019, Ma Jiesi began his entrepreneurial journey, and transformed from VR hardware to a virtual social APP. Ma Jiesi once said that social networking is an important trend in the development of VR products in the future.

In the first virtual social software “Vyou” launched by Wave Particles, users can create their own avatars through the 3D pinch face dressing function, capture facial expressions and sounds through the front camera and microphone of the mobile phone, and communicate with the virtual world. social interactions such as group photos with friends.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

Vyou

The popularity of the Metaverse concept made “Vyou Weiyou” quickly get on the train of “Metaverse socialization”. In the 2.0 version of “Vyou”, the APP label has been changed from “3D virtual face pinching, dressing up and taking pictures” to “two-dimensional avatar social Metaverse”.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

Vyou

According to media reports, when “Vyou Weiyou” was the most popular, its popularity on the TapTap list was even second only to the popular game “Moore Manor”, ranking second.

But monetization has always been a problem for the wave particle app. User portraits show that most of the “Vyou Weiyou” users are young children with weak spending power, and it is difficult to achieve effective user conversion. In March of this year, “Vyou Weiyou” announced the suspension of operation, the game stopped updating, the game recharge channel was closed, and all official user groups were also disbanded.

At present, the official website of the wave particle shows that it is building a virtual Avatar virtual social product, starting from a single point of lightweight mobile App, and eventually growing into a multi-platform virtual world spanning Mobile/PC/VR/AR.

Combined with the layout of the Metaverse ecology by various major manufacturers, the Byte Pico Social Center after Wave Particles joins, may also produce a Metaverse content that includes social, entertainment, conference and other scenarios like Horizon World under Meta in the future. platform.

Byte: Metaverse ecology created by tens of billions

Around the upstream and downstream of the VR industry chain, Byte has made a careful layout. It has successively invested in three chip companies including Guangzhou Semiconductor , smart audio and optical solutions provider Juxin Microelectronics , and VR digital twincloud service provider Zhongqu Technology. In addition, Byte has partnered with XR chip supplier Qualcomm to develop future Pico XR products on Qualcomm’s development platform, Snapdragon Spaces.

The continuous upgrading of VR experience requires richer content as a driving force. The laying of the ecological content of the Metaverse by Bytes focuses on the direction of games and social interaction.

As the “King of Traffic” in the virtual world, the game is the key entrance to the Metaverse. According to Mordor intelligence data, in the top three application scenarios of the global VR market in 2020, the user groups of games, live broadcasts and videos account for 49.8%, 19.9% ​​and 17.1% respectively.

Byte’s investment in games can be called a big deal. In 2021, Byte launched the game brand “Zhaoxiguangnian”, and successively spent billions of dollars to fully acquire mobile game manufacturers Mutong Technology and Youai Interactive Entertainment, and invested in the game engine research and development company Code Qiankun .

The virtual Metaverse world that Byte wants to create, not to mention social.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

 Pixsoul

Prior to the acquisition of Wave Particles, Byte had already launched two social APPs featuring the concept of “Metaverse”, “Party Island” and “Pixsoul” in the Chinese market and the Southeast Asian market respectively. In Pixsoul, users can use AI “pinch face special effects” to have their own avatars; in “Party Island”, users can also chat with friends and participate in online activities together with their avatars.

In addition, Byte is also making efforts in the field of virtual people, investing in virtual person Li Weike, and teaming up with Lehua Entertainment to promote the debut of the virtual girl group A-SOUL, attracting the attention of over 20 million fans across the Internet.Although A-SOUL had a “house collapse incident” in May.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

Virtual girl group A-SOUL

On the evening of May 10, A-SOUL’s official account announced that one of the members, “Jia Le”, will suspend daily live broadcasts and most idol activities due to physical and academic problems, and enter “live broadcast dormancy”. This means that the member of Jiale has withdrawn from A-SOUL. After the statement was released, it was continuously revealed that the people behind Asoul members (that is, the real people who played the roles) had high work intensity, low treatment, and unfair treatment. In the early morning of the 11th, the planning director of A-SOUL urgently issued a reply letter to the fans, but the simple refutation of the rumors aggravated the fans’ emotions.

In the chess game of the Metaverse, Byte's play is "quick, accurate and ruthless"

Virtual girl group A-SOUL

A- SOUL has previously entered the Pico platform and held the first VR night talk. In the large-scale mobile games developed by Byte, you can also see A-SOUL and Li Weike as “virtual idols” to promote the game.

But how far the virtual human of A-SOUL and Byte can go depends on how much thought and investment Byte spends.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/in-the-chess-game-of-the-metaverse-bytes-play-is-quick-accurate-and-ruthless/
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