In 10 years, the iPhone will also serve as a “personal doctor”?

From smart hardware to smart services: The direction is very clear. Will major Chinese manufacturers catch up again?

In 10 years, the iPhone will also serve as a "personal doctor"?

In the past few weeks, there have been two seemingly contradictory messages about Apple’s medical progress. 

In mid-June, the “Wall Street Journal” reported that Apple’s mobile medical plan seemed to be experiencing setbacks. Apple has been secretly advancing a project called Casper. Through an APP called “Health Habit”, doctors hired by Apple provide health care services for internal employees. 

However, in the past few months, the project has not progressed smoothly, employees have resigned, criticized the project team culture, and questioned the integrity of the data used. Health Habit users are not active, and Apple has begun to switch back to hardware sales. 

Two weeks later, on July 3, “The Economist” magazine made a prediction in its series of predictive analysis articles What if: In a few years, smartphones will become users’ personal health assistants. 

In 10 years, the iPhone will also serve as a "personal doctor"?

The example of a smart phone cited in the magazine is the iPhone in 2028. Why is it 2028? Because Cook said in an interview with the media in 2019 that he believes that in the future, looking back at Apple’s history, Apple’s greatest contribution to mankind should be health services. 

The magazine believes that 10 years is almost the time for Apple to achieve this goal. 

Two reports, one is the actual progress, the other is the future expectations. However, all show one thing, medical and health services will become an important aspect of the future to focus on Apple’s trend and the evolution of iPhone products. 

01. “Doctor Apple”

Apple’s medical and health attempts originated in 2016. A year ago, Apple released iWatch. Apple’s team wanted to know, much of their health data obtained from Apple’s mobile phone users, which helps users to change how good the medical treatment of health. 

Apple COO Williams pointed out that the current major drawback of health care is “363”. For most of the year, users have nothing to do with doctors and the medical system, and only go to a doctor when they are sick. 

What Apple wants to do is to repair this crack. Apple hopes that through smart devices such as iPhone and iwatch, it can provide users with primary medical services and continuous health monitoring. 

Apple chose to take over an employee health clinic near Apple’s headquarters. A test business that provides this service to its employees. In 2017, Apple hired Dr. Desai from Stanford University to take charge of this work. 

The project code is “casper”, which means elves. In early 2021, the project launched an APP called Health Habit, which can provide services to Apple California employees. Through chat, users can contact doctors and health coaches to send their own blood pressure monitoring and weight. data. 

This software will suggest and encourage users to do more fitness. It sounds like a very good service. 

According to the data presented by Williams, 90% of people with high blood pressure who use this service have had their symptoms relieved and have even recovered. 

However, the “Wall Street Journal” stated that some employees who participated in the project had poor actual results. Half of Apple’s employees have not registered for the service. Regarding the effect of real data, some employees believe that it is not accurate. 

02. Health services replace hardware sales

This is not the first time “Wise Things” has heard of such an experiment. 

Two years ago, the CTO of one of the largest domestic insurance companies mentioned to “Smart Things” that attempts and plans similar to Apple can be used to monitor or accurately interact with its users through a smart device to encourage insurance users to do more fitness. , Maintain good sleep and eating habits. 

The advantage of this is that it allows insurance companies to passively accept the results of accidental injuries and illnesses of users to actively intervene in user behaviors, thereby achieving a win-win situation of user health, less admiration for insurance companies, and reduced expenditures for the medical system. 

It is similar to Apple’s medical and health service plan. In such a state-owned and large insurance institution, even the plan proposer believes that the probability of implementation of the plan does not seem to be high. 

In 10 years, the iPhone will also serve as a "personal doctor"?

In 2020, “Zhiwu” sees from public information that Huawei has obtained medical and health qualifications from relevant departments in Guangdong Province. In addition, “Intelligent Things” also learned that another major company is also in contact with the medical and health service department to discuss data and service cooperation. 

“The Wall Street Journal” quoted people familiar with the matter as saying that Apple has planned to abandon this plan and focus on hardware equipment sales. However, an Apple spokesperson denied this statement. 

If it can be favored by users, perhaps, Apple can provide its users with a mechanism similar to monthly and annual health services, such as high blood pressure, accidental falls, fitness, weight loss, and so on. 

“The Economist” analyzes that there are two obstacles to this prospect: 

One of them is privacy. “Smart Things” just thinks that this is Apple’s advantage. If any company can gain the trust of users in the field of privacy, it may only be Apple and Huawei. 

The other is price. Not everyone can accept the prices of iPhone and iWatch. If real medical rehabilitation is realized, Apple needs to load more sensors on it and recruit more professional doctors behind it. 

In the final analysis, Apple has to clarify a question. Is medical and health service a universal benefit, as Cooke said, is it a public welfare for all human beings, or is it another business that generates huge profits? 

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