As the top of the first generation of social software, many functions on QQ have become the tears of the times. Fortunately, Tencent has not given up the function that accompanies the dialog box: QQ Show.
The QQ show, a trending position among netizens in the early years, re-appeared last month after being dubbed “Super”.While carrying Tencent’s initial vision for the Metaverse, it also evoked a wave of memories for the author.
Since 1999, QQ has witnessed and promoted the development of China’s Internet. The QQ Show launched in 2003 is regarded as an “oriental application innovation” in the global Internet industry.
This function makes QQ no longer just a simple, temperatureless communication tool, but transforms into a virtual world with virtual personality, values and ethnic norms.
Before the launch of QQ Show, QQ has accumulated nearly 300 million users, and the maximum number of simultaneous online users is as high as 1 million, but how to monetize these traffic has always been a problem.
Just as Tencent was looking for ways, a young man named Xu Liang stood up and wrote a PPT that changed Tencent’s fate.
In January 2003, QQ Show was officially launched, and in March, Tencent began to charge for QQ Show.
Users can purchase various decorations and clothes through Q coins, and try clothes that they dare not try in reality and hairstyles that they dare not change in QQ to meet their personalized needs.
In the era of the popularity of the Korean Wave, Tencent also invested in Korean companies to design the first-generation image of the QQ show. Every piece of clothing conveys two words: fashion.
From then on, users can display their own images no longer only with avatars, but also with their own DIY avatars, and online chats are no longer empty text messages, and they can also see the other party’s avatar.
Due to the trendy design and massive collocation, 5 million users of QQ Show purchased this service in the first half year of its launch, and the average cost was about 5 yuan. These virtual objects opened the era of Tencent’s realization of cash flow based on user traffic.
Yes, there are already three words that are ready to come out here, which is why some people now call QQ Show “Metaverse 1.0”.
Today, after the rise of the Metaverse concept, many companies at home and abroad are launching their own Metaverse platforms, but the innate lack of social genes makes most platforms a one-off experience or a “silent space” lacking communication.
Tencent has an innate advantage in this regard. After all, the virtual image is only external, and the strong social system behind it is the reason why the QQ show can become popular:
A well-matched suit must be seen to be valuable, which is the mentality of many QQ show users.
However, even though Tencent has the inherent advantage of social networking, as the old version of QQ show has gradually become out of touch with the times in terms of dressing and gameplay, users have begun to inevitably lose, and this function seems to be coming to an end: just like many functions that have been removed from the shelves. Same.
However, the massive demand for avatars in the Metaverse era has provided new opportunities for QQ Show. Tencent keenly launched the “Super QQ Show” function in February.
Whether it is facial organs or hairstyle and skin tone, users can also change them according to their own needs. However, in addition to the default dress, if you want to replace other elements, you basically need to pay.
As soon as it was born, the word “money misappropriation” was written on its face, which is indeed a goose.
After building a complete virtual image, you can enter the stage of dressing up the virtual space. In the super QQ show, this function is named “small nest”.
To set up the nest, users need to go to different furniture stores: where people can “try on” the furniture, such as sitting on a sofa or lying on a bed to experience the effect.
In addition, while shopping, you can see the avatars of other users present, you can also type or voice chat with people in the same space, send expressions, and “command” your avatars to make various actions, etc.
In addition to Xiaowo, the Super QQ show also provides a scene called “Binhai Music Plaza”: people who like music can communicate and interact in real time here.
Well, it sounds unremarkable, but it’s actually not very attractive. That’s all I can say about Super QQ Show.
Although Super QQ is aimed at the Metaverse, and the functions are a little richer than the old version of QQ Show, the current experience is still at the level of changing the soup without changing the medicine.
Faced with these nothing new gameplay, Xiao Lan chose to quit after ten minutes of experience.
If the previous QQ show can be called “Metaverse 1.0”, the Super QQ Show can only be regarded as “Metaverse 1.1”:
It’s still a long way from the real Metaverse, and there’s nothing new to play except the name.
In addition, during the experience, Xiaolan did not encounter too many avatars of other users, but what was more silent than the whole world was my mood when I saw that the mobile phone QQ storage was occupied.
This app, which cannot be opened several times a year, takes up so much space without generating too many chat records.
Maybe this is the price to pay for the Metaverse?
As the oldest social app in China, QQ’s monthly active users are now stable at around 600 million. This sounds like a lot of data, which is actually less than half of WeChat’s: QQ’s downward trend has continued for 5 years.
The biggest challenge left to QQ at the moment is how to alleviate the problem of the loss of young people:
According to a previous report released by Tencent, the most commonly used QQ function for post-00s is not chat, but friend updates, QQ highlights and cm show.
Among them, the centimeter show was once regarded as an upgraded version of the QQ show, and the super QQ show is undoubtedly an upgrade of the virtual image function represented by the centimeter show.
But this space that is neither open enough nor interesting enough at present, can it really reverse the downward trend of QQ?
For the function of this super QQ show, Tencent specially integrated the Bokeh 4 engine: this is a function that has been used in the production of 3A masterpieces in the past, and it is quite a bit like killing a chicken with a butcher’s knife.
Of course, in terms of high emotional intelligence, Tencent is full of ambitions for the establishment of the QQ Metaverse: it would be too persuasive to write the realization on the face too early, not to mention that the gameplay is not novel.
Whether it’s ZEPETO, which has been popular since 2018, or the gel that was taken off the shelves at the beginning of the year due to various disputes, these face pinching software can also provide different facial features, hair color, makeup, clothing and scenes, and even freckles and moles in ZEPETO. There are many choices and very detailed.
But these virtual villains, who are more and more in line with their ideals, have not extended the life of the product synchronously:
People always seem to be keen to build their own avatars, but rarely put too much affection into their avatars.
Only the fetters born in the social world of this virtual world can make users feel more affectionate towards avatars. But people are obviously more comfortable with nostalgia than pouring their feelings into a brand new image.
In recent years, products such as QQ Video, QQ Pet, QQ Sonic, QQ Cyclone, Mailbox Drift Bottle, and Interest Tribe have been shut down one by one, causing many people to fall into nostalgia and memories again and again.
While everyone is helpless to the fact that QQ has too many bells and whistles, at the same time, they constantly regret the offline of its old functions.
QQ, which started with social networking, is 23 years old this year, but it does not seem to be getting old: QQ, which always focuses on younger groups, can always win over the next group of young people with trendy gameplay.
But if you always stick to the game of blindly monetizing and changing the soup without changing the medicine, then no matter how many times the young people change, the end of the Metaverse will only be a QQ show of various tricks.
Just thinking about this future makes me shy
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/i-played-the-super-qq-show-for-10-minutes-and-saw-a-tencent-metaverse/ Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.