I played the super QQ show for 10 minutes and saw a Tencent Metaverse

Why only 10 minutes, because I can’t play anymore

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

I don’t know since when, the frequency of using QQ has become lower and lower, and the last QQ space dynamic has been fixed on the last day of 18 years.

Looking around the entire QQ space, the only thing that is still insisting on posting is the confession wall added in college.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ As a result, I haven’t been to Xinjiang yet. © Mobile phone screenshot

As the top of the first generation of social software, many functions on QQ have become the tears of the times. Fortunately, Tencent has not given up the function that accompanies the dialog box: QQ Show.

The QQ show, a trending position among netizens in the early years, re-appeared last month after being dubbed “Super”.While carrying Tencent’s initial vision for the Metaverse, it also evoked a wave of memories for the author.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

Since 1999, QQ has witnessed and promoted the development of China’s Internet. The QQ Show launched in 2003 is regarded as an “oriental application innovation” in the global Internet industry.

This function makes QQ no longer just a simple, temperatureless communication tool, but transforms into a virtual world with virtual personality, values ​​and ethnic norms.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ Opened OICQ © Baidu

Before the launch of QQ Show, QQ has accumulated nearly 300 million users, and the maximum number of simultaneous online users is as high as 1 million, but how to monetize these traffic has always been a problem.

Just as Tencent was looking for ways, a young man named Xu Liang stood up and wrote a PPT that changed Tencent’s fate.

In January 2003, QQ Show was officially launched, and in March, Tencent began to charge for QQ Show.

Users can purchase various decorations and clothes through Q coins, and try clothes that they dare not try in reality and hairstyles that they dare not change in QQ to meet their personalized needs.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ You can instantly be in Tokyo Paris Milan New York © Baidu

In the era of the popularity of the Korean Wave, Tencent also invested in Korean companies to design the first-generation image of the QQ show. Every piece of clothing conveys two words: fashion.

From then on, users can display their own images no longer only with avatars, but also with their own DIY avatars, and online chats are no longer empty text messages, and they can also see the other party’s avatar.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ Oh ~ QQ love, who is to guess whether it is true or false © Baidu

Due to the trendy design and massive collocation, 5 million users of QQ Show purchased this service in the first half year of its launch, and the average cost was about 5 yuan. These virtual objects opened the era of Tencent’s realization of cash flow based on user traffic. 

Yes, there are already three words that are ready to come out here, which is why some people now call QQ Show “Metaverse 1.0”.

Today, after the rise of the Metaverse concept, many companies at home and abroad are launching their own Metaverse platforms, but the innate lack of social genes makes most platforms a one-off experience or a “silent space” lacking communication.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ You are a limited edition flower butterfly in the flower world © Baidu

Tencent has an innate advantage in this regard. After all, the virtual image is only external, and the strong social system behind it is the reason why the QQ show can become popular:

A well-matched suit must be seen to be valuable, which is the mentality of many QQ show users.

However, even though Tencent has the inherent advantage of social networking, as the old version of QQ show has gradually become out of touch with the times in terms of dressing and gameplay, users have begun to inevitably lose, and this function seems to be coming to an end: just like many functions that have been removed from the shelves. Same.

However, the massive demand for avatars in the Metaverse era has provided new opportunities for QQ Show. Tencent keenly launched the “Super QQ Show” function in February.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ It looks like it has been upgraded a lot © Baidu

Is this new QQ show an attempt by Tencent to expand the boundaries of the Metaverse? Or a fancy new way of playing?

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

As an upgrade of QQ Show, Super QQ Show retains the basic functions of the previous QQ Show, and the biggest upgrade is reflected in the transition from 2D static to 3D dynamic.

In addition to pinching faces manually, users can also generate virtual images with one click through AI facial recognition.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ The image of the editor generated by AI is indeed a bit like © mobile phone screenshot

Whether it is facial organs or hairstyle and skin tone, users can also change them according to their own needs. However, in addition to the default dress, if you want to replace other elements, you basically need to pay.

As soon as it was born, the word “money misappropriation” was written on its face, which is indeed a goose.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ I, Ma Huateng, make money! © Baidu

After building a complete virtual image, you can enter the stage of dressing up the virtual space. In the super QQ show, this function is named “small nest”.

To set up the nest, users need to go to different furniture stores: where people can “try on” the furniture, such as sitting on a sofa or lying on a bed to experience the effect. 

In addition, while shopping, you can see the avatars of other users present, you can also type or voice chat with people in the same space, send expressions, and “command” your avatars to make various actions, etc.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️The outside world is very helpless © Mobile Screenshot

In addition to Xiaowo, the Super QQ show also provides a scene called “Binhai Music Plaza”: people who like music can communicate and interact in real time here.

Well, it sounds unremarkable, but it’s actually not very attractive. That’s all I can say about Super QQ Show.

Although Super QQ is aimed at the Metaverse, and the functions are a little richer than the old version of QQ Show, the current experience is still at the level of changing the soup without changing the medicine.

Faced with these nothing new gameplay, Xiao Lan chose to quit after ten minutes of experience.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ Online IKEA? © Mobile Screenshot

Because the most interesting part of buying furniture and arranging the nest is that you still have to recharge to have furniture, and the gold coins you don’t have to buy are at all.

Of course, it doesn’t mean to be prostitution all the time, just as an attempt of the Metaverse, QQ seems to really only regard it as a three-dimensional version of QQ show:

There is not too much open space, there is no novel gameplay, and all potential users have been excluded with krypton gold in advance before making people feel fun. 

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ Give me krypton! © Baidu Gallery

If the previous QQ show can be called “Metaverse 1.0”, the Super QQ Show can only be regarded as “Metaverse 1.1”:

It’s still a long way from the real Metaverse, and there’s nothing new to play except the name.

In addition, during the experience, Xiaolan did not encounter too many avatars of other users, but what was more silent than the whole world was my mood when I saw that the mobile phone QQ storage was occupied.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ © screenshot

This app, which cannot be opened several times a year, takes up so much space without generating too many chat records.

Maybe this is the price to pay for the Metaverse?

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

As the oldest social app in China, QQ’s monthly active users are now stable at around 600 million. This sounds like a lot of data, which is actually less than half of WeChat’s: QQ’s downward trend has continued for 5 years.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ The current players of Super QQ Show are mainly female © Baidu Gallery

The biggest challenge left to QQ at the moment is how to alleviate the problem of the loss of young people:

According to a previous report released by Tencent, the most commonly used QQ function for post-00s is not chat, but friend updates, QQ highlights and cm show.

Among them, the centimeter show was once regarded as an upgraded version of the QQ show, and the super QQ show is undoubtedly an upgrade of the virtual image function represented by the centimeter show.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ Marina Music Plaza is the only highlight © Baidu Gallery

But this space that is neither open enough nor interesting enough at present, can it really reverse the downward trend of QQ?

For the function of this super QQ show, Tencent specially integrated the Bokeh 4 engine: this is a function that has been used in the production of 3A masterpieces in the past, and it is quite a bit like killing a chicken with a butcher’s knife.

Of course, in terms of high emotional intelligence, Tencent is full of ambitions for the establishment of the QQ Metaverse: it would be too persuasive to write the realization on the face too early, not to mention that the gameplay is not novel.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ ZEPETO © Baidu

Whether it’s ZEPETO, which has been popular since 2018, or the gel that was taken off the shelves at the beginning of the year due to various disputes, these face pinching software can also provide different facial features, hair color, makeup, clothing and scenes, and even freckles and moles in ZEPETO. There are many choices and very detailed.

But these virtual villains, who are more and more in line with their ideals, have not extended the life of the product synchronously:

People always seem to be keen to build their own avatars, but rarely put too much affection into their avatars.

Only the fetters born in the social world of this virtual world can make users feel more affectionate towards avatars. But people are obviously more comfortable with nostalgia than pouring their feelings into a brand new image.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ QQ Restaurant © Baidu Gallery

In recent years, products such as QQ Video, QQ Pet, QQ Sonic, QQ Cyclone, Mailbox Drift Bottle, and Interest Tribe have been shut down one by one, causing many people to fall into nostalgia and memories again and again.

While everyone is helpless to the fact that QQ has too many bells and whistles, at the same time, they constantly regret the offline of its old functions.

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

📸️ Except for the changes in modeling, there is really nothing new © Baidu Gallery

QQ, which started with social networking, is 23 years old this year, but it does not seem to be getting old: QQ, which always focuses on younger groups, can always win over the next group of young people with trendy gameplay.

But if you always stick to the game of blindly monetizing and changing the soup without changing the medicine, then no matter how many times the young people change, the end of the Metaverse will only be a QQ show of various tricks.

Just thinking about this future makes me shy

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

I played the super QQ show for 10 minutes and saw a Tencent Metaverse

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/i-played-the-super-qq-show-for-10-minutes-and-saw-a-tencent-metaverse/
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