Recently, the operating agency found that the gameplay of the Metaverse live broadcast has reached a new height.
For example, the young lady below is a “real person” no matter how you look at it. After clicking into the live broadcast room, you can only find out by listening to the voice and watching the action. It turns out that this is a virtual person bringing goods on the live broadcast.
There are not only Metaverse live broadcasts with goods, but also Metaverse live broadcasts “Bounce Di” and “Squeeze the Subway”, which attract thousands of people to watch. That is, after the user enters the live broadcast room, by entering a certain word in the barrage, he can “cloud dance”, “cloud squeeze the subway”…
How far has the Metaverse live broadcast developed? Driven by strong curiosity, the operating agency studied the current Metaverse live broadcast gameplay on major platforms. It was found thatwith the continuous iteration and update of the gameplay, the “behind the scenes” of the Metaverse live broadcast was also “crazy for money”, relying on technology You can earn 100,000 a month in cash.
It is also with the blessing of technology that more and more people are entering the Metaverse live broadcast. @Tech Planet has also observed that there is almost zero threshold for doing a Metaverse live broadcast now. With a mobile phone and a game template, you can start making money. For example, a two-dimensional virtual idol can realize several hundred yuan a day by relying on fans’ tips .
Today, the operation agency will analyze the latest gameplay and monetization mode of the Metaverse live broadcast.
01 The latest gameplay of the Metaverse live broadcast is a bit interesting…
At present, the more mainstream Metaverse live broadcasts generally have two ways of playing: one is a Metaverse interactive game, and the other is to let virtual people appear on the camera.
1) Interactive games, too exciting
The first Metaverse interactive game that came out of the circle was the “squeeze subway” in the live broadcast room. After users enter the live broadcast room, they will see a virtual subway station, and they can join in as a virtual identity and interact with other players just by sending the barrage as required.
A group of avatars jumping can easily make a live broadcast room more popular.
No download, immersive experience, easy to use, this is the highlight of the Metaverse interactive game. However, the current interactive games have also added more “routines”, making people more and more advanced.
①Hot dance games: arouse users’ desire to show
One is a dance game. After experiencing the live broadcast of @Play Star Dance Party, the operating agency found that this type of game fully draws on the gameplay of QQ Xuanwu, and the whole live broadcast focused on “comparing dance”.
After the user sends a barrage to “go on stage” and “choose a song”, a barrage scrolling to the left will appear on the screen. As long as the barrage is entered correctly within the time limit, the user’s avatar will start dancing. After the 2-minute game, the top three winners will also take the stage to receive applause from the “audience” with a sense of honor.
During the competition, users can also perform various special effects operations such as “change position”, “give the camera”, “transform”, “set off fireworks”, “throw flowers” through the corresponding text, whether it is “dancers” or “spectators”. in it.
Even the most popular “virtual fashion” function of QQ Xuanwu, such games have not fallen behind.The live broadcast room will always guide players to go to Douyin to search for a small program called “playing star” to bind the account, experience the “clothing DIY” function, and use it for “comparison dance”.
And the “clothing DIY” routine is deep. In the applet, users need to continuously upgrade to unlock functions such as dressing up, buying pendants, shops, and buying clothes. If users want to improve their level, they have to gain experience by posting bullet screens in the live broadcast room, participating in games, and brushing gifts.
That is to say, if users want to “wear” Meimei’s “clothes”, they have to play more and pay more.
②Faction battle games: arouse users’ sense of belonging
The faction battle game is also one of the most mainstream Metaverse live interactive games. It includes multinational battles, red and blue army battles, canyon battles, universe creation, and more.
Simply put, the rules of the game are that the user sends a bullet screen in the live broadcast room to select a camp, and the avatar will independently perform actions such as collision, line battle, and swallowing to eliminate enemy soldiers or territories and expand their own territory.
There is no limit to the number of people in each camp, it is all based on preference. Some krypton gold bosses like to speed up the attack on the enemy camp by sending gifts, and take the “fast push tower flow”, while some players like to enclose the land and watch the system open up territory independently.
A virtual villain with his nickname, a color that can represent his own camp, can give people a strong sense of immersion and belonging, plus the fast pace of a game in an average of 2-3 minutes, no wonder Addicting.
③ Quiz games: arouse users’ competitive spirit
There is also an online quiz game, which embodies the word “breakthrough” in a vivid form.
For example, in the @playstar marathon live broadcast room, after players send a barrage, they will be placed on a virtual track in the image of a sportswear villain.
When answering the question, the A/B options correspond to two different tracks respectively. If you answer correctly, you can continue to “run”, and if you answer incorrectly, you will be intercepted by sudden obstacles and you will leave the field regrettably.
According to experience, most of the questions belong to the category of brain teasers, which are of average difficulty, but the time for thinking is limited, which gives people a certain sense of tension and excitement. Coupled with surviving a crisis, it can quite arouse the user’s competitive spirit.
Players who answer questions quickly can also send bullet screens to add special effects such as “big head” and “dressing” to themselves between answers.
2) Virtual idols are too good at tidying up
According to the introduction of @一博力力, virtual humans can be roughly divided into three categories: film and television virtual humans, skinned virtual humans, and intelligent virtual humans.
Film and television avatars: can only appear in the form of flat pictures or offline videos, such as Liu Yexi;
Skinned virtual human: A “skin” that gives a virtual cartoon image to a real person, and the real person contributes voices and actions;
Intelligent virtual human: It does not rely on human operation at all, and is driven by code.
At present, the common ones in the live broadcast room are the skinned avatars and the intelligent avatars. Like a skinned virtual human, it usually has a perfect appearance and is designed to be close to the people. Daily live broadcasts are mainly based on singing, chatting, playing games, and connecting to the microphone.
Douyin Daren @ silent sauce (fan 478w) is a mature virtual person.
@ silent sauce was born in 2017, was an artist under the photosynthetic brown rice, a wholly-owned subsidiary of Mars Culture , and went out of the circle at BilibIli. Li Hao, the boss of Mars Culture, revealed the long-term development route set for “Silent Sauce” in an interview with @dongxiwenyu.
The first stage is to be a character and increase fans. Judging from the content of Momo sauce’s B station and Douyin, the short video will integrate the two-dimensional image of Momo sauce into real life scenes, and create a “narcissistic, foodie, funny” by sharing daily life, singing, and telling jokes. ” character.
Silent sauce’s vibrato video
Two years later, @李豪 thought that fans had accumulated a certain number, and only then began to let Momo sauce enter the second stage for live broadcast and commercialization. The live broadcast content of Momo sauce is also inseparable from the basic operations of singing, playing games, and chatting, and the team will also arrange an additional staff member as a “secondary broadcaster” to interact with Momo sauce in the live broadcast room.
Li Hao said that behind a “silent sauce” is a team of nearly 20 people composed of content planning, directors, original artists, operations, and voice actors.
However, unlike Momo sauce, most virtual people in Douyin have not developed into a mature IP. Sometimes, they will also “play” during the live broadcast. For example, a virtual person who is set to be from an “alien” will say that he lives in a famous tourist city when talking about his hometown.
Due to the lack of careful content planning and serious homogeneity of the account, their fans range from tens of thousands to hundreds.
However, a major advantage of this type of anchor is that it can “fix” more “flower work” in the live broadcast – as long as the audience is willing to pay for gifts, the anchor can complete various action instructions according to the audience’s requirements (such as giving The audience apologizes, learns to meow, changes hairstyles…), and can even change the broadcast time.
As the virtual anchor became more and more “rolled”, the operation agency found that some people began to give the anchor a more “attractive” character-virtual girlfriend.
This type of virtual anchor is often good-looking and hot. In the live broadcast room, they appeared as “artificial intelligence virtual girlfriends”, and they could attract hundreds of people to watch online just by repeating the simple actions of turning sideways and turning around. During the period, people continued to brush gifts, and the live broadcast room also rushed to the 74th place on the character list.
02 How much does it make for a live broadcast of the Metaverse?
The end of the live broadcast is realization. Backed by a billion-level monthly active platform like Douyin, the anchors who entered the Metaverse live broadcast early did taste the sweetness of traffic, so what about the realization effect?
1) Anchor: Reward with gifts, earn 700 yuan per day
From the previous article, I believe that everyone has discovered that obtaining “gifts” from users is an important way to monetize the Metaverse live broadcast.
Gifts are virtual special effects items officially launched by Douyin. Gifts can be purchased with Doubi, and 1 RMB can be exchanged for 10 Doubi.
How to make users willing to brush gifts?
For Metaverse interactive games, it depends on whether the game itself emphasizes “krypton gold”.
Taking the multi-national hegemony in faction-based games as an example, if users want to win quickly, in addition to calling people to join their faction in the comment area, they can also increase their combat power by brushing gifts according to the text prompts on the screen.
For example, every time you send 1 “beer”, you can make your avatar get a “clone”, and the combat power will double in an instant. If you choose to send 1 “Be Careful”, you will be able to get a short “acceleration” function, and the speed of random collision of the avatar will be faster.
1 “Beer” is worth 2 Doucoins, equivalent to 0.2 yuan; 1 “Be careful” is worth 1 Doucoin, equivalent to 0.1 yuan.
Different games have different configuration schemes for gifts. For example, in camp battle games such as Cosmos Creation and Red-Blue Army Battle, users can spend 52 yuan to “put a big move” on the enemy.
Although it doesn’t cost much to use a “prop”, users will unknowingly be on it during the game. “Everyone gathers firewood and the flame is high”, and the anchor can still get a lot of benefits in the end.
And if you want users to buy gifts for virtual idols, it all depends on the personal charm of the anchor , and the price configuration of gifts is much bolder.
For example, in making a wish, the anchor can make multiple gift wishes during the live broadcast every day, and ask fans to help achieve it. The value of the gifts ranges from 1 Doucoin to several thousand Doucoins. For example, a virtual anchor like @Blue Cat Nana with less than 3,000 fansreceived nearly 6,000 “roses” and 532 “big beers” that day. , 573 “You are the best-looking” (equivalent to RMB nearly 600 yuan, 53 yuan, 57 yuan respectively), a total of more than 700 yuan .
Assuming that the anchor can start broadcasting every day, the gift wish alone can realize about 2w yuan per month.
An anchor with a high popularity value can also choose to monetize with a pk, which is an interaction with a high degree of fan participation. When multiple anchors compete with each other for PK, the one with the highest popularity wins after the PK. The popularity value is completely determined by the value and quantity of Doucoin gifts from fans.
2) The industry behind it: cashing in on technology, with monthly sales of 10w
The Metaverse live broadcast is so popular, of course the technical team behind it has to take advantage of the situation. They flocked to the live broadcast room to vigorously promote game templates, virtual anchor-related courses and avatar customization packages.
According to an enterprise customer service who sells interactive game templates, they have dozens of the most popular game templates in their hands. The template price ranges from 299 yuan to 399 yuan. It even adapts to WeChat video accounts.
After purchasing the game template, the anchor only needs a win10 computer and an Android phone to start broadcasting. That is to say, if someone wants to do live streaming of Metaverse interactive games, they don’t even need to understand technology, just buy a game template and they can do it…
According to @feigua data, the prices of courses such as avatar creation and virtual live broadcast room construction range from 9.9 to 1,000 yuan.
A course worth 899 yuan for “Digital Creation of Virtual Humans”, from software settings to hardware requirements, from digital human creation to practical operation, and even provides digital human download software directly, so that ordinary people can quickly have one of their own. avatar.
Since April, 482 copies have been sold, and the estimated total sales are around 430,000, with an average monthly sales of 100,000.
If you want a unique digital human, you can also choose avatar customization. According to the customer service of an avatar customization company, their virtual digital human can DIY on the basic template, such as hairstyle, face shape, facial features, clothing and so on. The company also provides three packages of facial expression capture, half-body motion capture and virtual idol image customization.
Facial expression capture means that the face of a virtual person can do actions such as pouting, blinking, and tongue sticking out according to real expressions. A set of facial expression capture package costs 4,999 yuan, including dozens of optional basic images, dozens of costumes and more than ten kinds of interactive gameplay. All you need is a computer, an iPhone and a camera.
Under the half-body motion capture technology, as long as the body is within the capture range of the camera, the virtual human can show real-life movements in real time. A technology package that includes both facial expression capture and half-body motion capture is priced at 7,999 yuan.
Image customization packages for high-quality virtual idols are even more expensive. The package can not only customize the image, but also customize the clothing, live broadcast scene and gameplay. But buyers need to wear motion capture equipment, and the price of a set of motion capture equipment is about 1.5w.
Virtual anchors such as @ai virtual intelligent live broadcast are almost comparable to real people. Enter the words to make a video and you can hang it on the live broadcast. The customized price is about 1w.
For a customized image like @美仙女 – Guochao virtual idol, the customized company can perform 3D modeling and other operations on top of the existing original image. higher.
Princess Miaoshan not only has a very vivid avatar and virtual background, but also has various virtual accessories into the mirror. After wearing the motion capture device, her movements almost perfectly reproduce the movements of the real human body, which is extremely smooth.
In addition to the general public, now even the platform officials will personally come down to do the Metaverse, and want to get a share of the live broadcast of the Metaverse.
Xiaohongshu’s official account @video potato has also launched the “Cloud Bounce in the Live Room” campaign, which attracts 3000000000000000000000000000000000000000000 views every day; You can see the car virtually, test drive online…
Like many emerging industries, Metaverse live broadcasting is bound to go through a period of savage growth before it can form a mature and standardized industry. Metaverse live broadcast, do you like it?
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/i-do-metaverse-live-broadcast-i-dont-understand-technology-i-dont-show-my-face-i-earn-20000-a-month/ Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.