HTC’s Metaverse layout

HTC, many people have the impression that it was once the preferred smartphone for the Android system. However, with the gradual maturity of the smart phone industry, the HTC brand has gradually withdrawn from the stage of the smart phone industry. Recently, the trend of the Metaverse is booming, and many large companies are actively deploying Metaverse-related businesses. In fact, HTC is also actively laying out the Metaverse, especially in terms of software and hardware.

About HTC

HTC Corporation (High Tech Computer Corporation, HTC) is a Taiwanese consumer electronics company headquartered in Xindian District, New Taipei City, Taiwan. Founded in 1997, HTC started out as an original design manufacturer and original equipment manufacturer, designing and manufacturing laptop computers.

After initially producing smartphones based primarily on the Windows Mobile operating system, HTC became a co-founding member of the Open Handset Alliance. The consortium is a group of handset makers and mobile network operators working to develop the Android operating system. The HTC Dream (sold by T-Mobile in many countries as the T-Mobile G1) was the first phone on the market to run Android.

Although initially successful as a smartphone supplier, rivals such as Meizu (MEIZU) diluted HTC’s smartphone market share to only 7.2% by April 2015, with HTC posting consecutive net losses. In 2016, HTC began to diversify its business beyond smartphones, such as partnering with Valve to develop a virtual reality platform called the HTC Vive. After partnering with Google to develop the Pixel smartphone, HTC sold about half of its design and research talent and non-exclusive rights to smartphone-related intellectual property to Google in 2017 for $1.1 billion.

HTC’s Metaverse hardware layout

HTC used to be known for hardware like smartphones. In fact, HTC has also launched virtual reality-related hardware, as shown in the table below.

Table 1 Virtual reality devices published by HTC

HTC's Metaverse layout

Source: 01Blockchain is organized according to public information

HTC’s release of related equipment can be traced back to 2015, when HTC cooperated with Valve (a well-known game platform Steam, a development company known as the Steam platform in China) to develop the HTC VIVE headset. The market share of HTC Vive occupied the top three positions in the industry in the early days, and it has a certain user base and market reputation.

HTC's Metaverse layout

Market share of VR headsets in 2018

Source: IDC

After that, HTC successively launched five product lines including Focus series, VIVE series, osmos series, Pro series, and Flow series, providing differentiated product positioning, covering entertainment, home office, education and training, exhibition and other scenarios, with prices ranging from 3888-12888 yuan.

However, in recent years, due to the popularity of Oculus Quest 2 and the rise of products such as Pico, HTC’s virtual reality device market share has declined compared to the previous period. According to Counterpoint data, HTC’s market share in virtual reality devices has fallen to 5.7% in the fourth quarter of 2020. Its market share has been snatched by Sony and Oculus, which is owned by Meta, which has emerged in recent years.

HTC's Metaverse layout

Market share of various brands of virtual reality equipment in the fourth quarter of 2020

Source: Counterpoint

Table 2 Summary of Metaverse VR hardware

HTC's Metaverse layout

Source: 01Blockchain is organized according to public information

HTC builds VR gaming platform Viveport

HTC built and launched the game platform Viveport in 2018 to lay out a VR content platform. Viveport is a gaming platform/app store for virtual reality content and experiences. Users can purchase and play VR games on the Viveport platform. In order to seize the differentiated market, Viveport has opened up a dedicated Chinese content area.

Viveport actively cooperates with other enterprises in the content ecology. In 2021, Viveport announced the establishment of a strategic cooperation with Bandai Namco Pictures, and the two parties will jointly bring the content of Bandai Namco Pictures animation masterpieces into the new field of VR virtual reality. Up to now, Viveport official website can provide 1002 applications and 1741 games.

In addition to Viveport, HTC also launched the Vive Wave VR open platform to lower the threshold for creating related content. The platform integrates development tools and supporting services, enabling developers to develop and distribute content across hardware based on a unified development platform and application store.

HTC's Metaverse layout

Viveport official website

HTC actively invests in Metaverse-related companies

HTC has also invested in companies whose businesses are related to the Metaverse. The specific companies are shown in the table below.

Metaverse-related companies invested by HTC

HTC's Metaverse layout

Source: 01Blockchain is organized according to public information

HTC invested in VRChat’s Series C round. The company’s best-known product is VRChat, an online virtual world platform created by Graham Gaylor and Jesse Joudrey and operated by the VRChat company. The platform allows users to interact with others through user-created 3D avatars and worlds. VRChat is primarily designed for use with virtual reality headsets such as the Oculus Rift and Oculus Quest series and the HTC Vive, but can also be played without a VR device using a mouse, keyboard or gamepad. VRChat was first released as a Windows application for the Oculus Rift DK1 prototype on January 16, 2014, and was subsequently released to the Steam platform on February 1, 2017.

HTC's Metaverse layout

VRChat’s past financing information

Source: Qichacha

According to data released by VRChat in November 2020, VRChat hit a new record of 24,000 online users at the same time, and 52% were VR users (12,500). VRChat noted at the time that part of the reason for the craze was the launch of the Quest 2.

Immersive VR Education was established in 2014 and is headquartered in Yorkshire, UK. The company is dedicated to producing VR content, especially educational content. Now the company is gradually transforming and starting to produce VR content in other fields. In addition to education, the company also produces content such as real estate, travel, hotels, and more. For example, they made a VR tour of the apartment, which can provide customers with a very detailed VR viewing of the apartment.

HTC's Metaverse layout

VR apartment viewing

Source: Immersive VR Education official website

HTC Announces Virtual World Platform Viverse

In March 2022, HTC officially released the Metaverse world called Viverse at MWC, which is an open Metaverse platform.Viverse will provide a number of products to help developers build Viverse’s open ecosystem, and will support various ways to enter the Viverse world, as well as shuttle between different VR platforms, maintaining the security of identity and privacy.

HTC's Metaverse layout

VIverse main page

VIverse’s new products include Vive Avatar, a tool for creating virtual avatars that users can use to easily create virtual identities and bring them to experiences and services. However, among the currently open functions, only the color of clothes can be customized, and the skin color, gender, face shape and hairstyle can only be selected from a few pre-assembled templates, and the overall function is relatively rough. Vive Browser is a VR browser created by HTC, which can be used on all Vive products. Of course, it also supports entering the world of Viverse in a 2D window through computers, mobile phones, tablets and other devices. Vive Bytes is an NFT shopping platform launched by HTC. Auctions will be added in the future. In terms of specific applications, HTC has launched Beatday for VR music platforms, VR Chat for social VR events, Engage for VR events, and Vive Sync for corporate meetings and collaborations. In the future, these services will be gradually added to the Universe for everyone to use.

Vive Guardian is a software setting for the privacy and safety of minors in the virtual world. It includes free mode and broadcast mode. In free mode, parents can designate several suitable VR content among the content installed on the headset, so that children can freely watch and play on the headset. In broadcast mode, parents can play and manipulate VR content directly from Android tablets or mobile phones for children to use. Vive Guardian will support virtual devices such as Vive Focus, Vive Focus Plus and Vive Flow.

Posted by:CoinYuppie,Reprinted with attribution to:
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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