Metaverse brings opportunities to content creators in various industries, and may reshape the way content is created in the future
In 2005, YouTube appeared in our lives; in 2016, TikTok was born with a high profile; and in 2022, it is time to welcome the Metaverse.
In order to keep up with the latest fashion trends, content creators from various industries and fields are always faced with various challenges . So, should we take advantage of video content at all? How can we make the most of social media?
Now there is a new challenge before us, and that is the Metaverse.
How exactly will the Metaverse shape the future of content creation ?
Since Zuckerberg announced that Facebook Inc. would be renamed Meta in 2021, the Metaverse has gone from a niche science fiction concept to a full-fledged cultural phenomenon.
Content creation spans multiple genres and industries. Anthony Wong, director of marketing at Attensi, a company that provides gamified simulation training, wanted to explore some of the ways the Metaverse could reshape content creation in the coming years.
In Zuckerberg’s announcement last October, he assured people that Meta would stay true to its mission and keep people connected.
When it comes to social media, a major focus for Meta appears to be prioritizing perfecting its VR technology as a step into the Metaverse .
In December 2021, Meta released Horizon Worlds, a VR game where players can bond with others and explore new worlds together, for all adults in the U.S. and Canada.
While users are currently only able to access Horizon Worlds using a VR headset, Meta has already started working on ways to allow players to participate using their phone and AR.
Similar to games like Fortnite, players may soon be able to interact with avatars via mobile, tablet or desktop devices.
And games like this make it easier than ever to connect with people around the world.
Some fear that the Metaverse will exacerbate the negative effects of social media as human connections continue to strengthen.
From increasing social comparisons and cyberbullying to a full-blown addiction to the internet, many worry that this more immersive form of virtual interaction could have some extreme consequences.
learning and development
Arguably one of the areas that will benefit the most from Metaverse content creation is learning and development.
Anthony believes that the “learning by doing” approach is often one of the most effective ways of learning, and more importantly, it helps people retain the information gathered during the learning process.
The immersive and interactive approach provided by the Metaverse means that content creators have the ability to get participants hands-on and make mistakes within safe limits without any major consequences.
Content creators can also create opportunities for international teams to learn and communicate with each other in virtual spaces. Not only does this support the spread and development of culture, it also creates opportunities for organizations looking to reduce employee training or socializing.
Anyone with a particular interest in gaming will not be unfamiliar with VR and AR games.
Gamers are known to be among the first to use VR headsets, which allow users to fully immerse themselves in a game and experience virtual scenes, winning the game as if they were actually on the podium.
Content creators in the gaming space have the ability to design innovative and compelling new games .
The ability to interact with people around the world and conduct virtual transactions may have contributed to video gaming becoming a very important business, with forecast data released by Statista showing that the global eSports market is expected to grow from $1.084 billion by 2021 by 2024 grew to $1.62 billion.
When will balance be reached?
There are many similar doubts that lead to concerns about the Metaverse echoing people’s addiction to social media.According to one study, the prevalence of gaming disorder may range from 1.96% to 3.05%.
Does the blurred line between fantasy and reality only increase people’s susceptibility to gaming addiction? I guess only time will give an answer.
The Metaverse is a space about how people interact with the Internet.
We are already seeing a range of TV channels taking advantage of new and modern ways of publishing various games, apps and other types of content in support of what is shown on TV.
The Metaverse is only a small part of this giant cog.
A related case is the popular British talent show: Britain’s Got Talent. To keep audiences more immersed, the show’s official app provides audiences with exclusive content, voting for their favorite performances, and more.
And this kind of interaction is just one of the ways traditional TV will harness the power of the Metaverse in the future .
Maybe one day we will be able to watch live performances without leaving home. So how will TV content creators produce TV shows that keep viewers’ attention?
According to Nielsen data reported by Forbes contributor Brad Adgate , streaming video will account for a slightly higher percentage of viewership than broadcast TV in 2021, suggesting a shift away from traditional broadcast to a more emerging way .
Since the advent of the internet more than 40 years ago, it’s not hard to see a dramatic shift in the way we consume and interact with content. The Metaverse is the next stage in this evolution.
Part of what makes it so much fun to be a marketer is that we always need to keep up with the times and get hands-on with the latest trends so we can compete with each other on the first-mover advantage. With Metaverse, it’s all about finding out if it fits a business’s marketing strategy .
For example, companies can host events in the Metaverse for their employees, and they can also create stores and collaborate with designers in the Metaverse. And it will be interesting to see how the wonderful Metaverse will change the way we think about marketing.
In addition to the positive aspects, people are always critical when confronted with new things. Some say the whole concept of the Metaverse is completely exaggerated, and that our relationship to the internet and what we come into contact with will not change significantly with the arrival of the Metaverse.
Others worry that the Metaverse may only exacerbate existing problems in our society, with these emerging technologies making people addicted to electronic screens for prolonged periods of time.
But who can really be sure what will happen in the future? Let’s wait and see what happens in the next 40 years.
The original text was written by Anthony Wong, and the Chinese content was compiled by the MetaverseHub team. If you need to reprint, please contact us.
Web3, which is based on the concept of decentralization, can reshape the status quo of the Internet, and it also reflects people’s expectations for the future Internet.
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