Science fiction writer Neal Stephenson coined the term “Metaverse” in 1992, but in fact, Facebook changed its name to Meta to reflect its strategic focus on making this science fiction vision a reality After that, Metaverse entered the mainstream dictionary.
Given that there is no uniform definition of what Metaverse is, this will result in many competing Metaverses that will change our social media, e-commerce experience, and the way we collaborate and transact online. It is important for leaders to begin to understand the ways of participation in this new technology paradigm, which will fundamentally affect future work.
Metaverse is an immersive 3D digital world based on virtual reality gaming experience . Multiplayer online games such as Fortnite already have many elements that make up the Metaverse, including the use of tokens and Crypto to buy and sell digital assets. At the same time, many world-renowned fashion brands have been actively trying to launch pure digital clothing collections “worn” by Internet celebrities.
Metaverses are broader than closed online games- they allow people to enter with their real identities and use these platforms to work, shop, entertain, and socialize .
For organizations, Metaverse is expected to create more realistic, efficient, and immersive meetings through 3D VR headsets. Microsoft Teams, the Microsoft team, is already launching Mesh to help people get in touch more closely by sharing body language, chatting in the pantry, and participating more in team meetings, making online collaboration more interesting and effective.
A better understanding
In order to understand how Metaverse will change the way of working in the future, leaders must first understand the digital platform that lays the foundation for Metaverse. Facebook is designing its Metaverse as a centralized and closed “walled garden”, which means it aims to profit from user data owned by its platform. However, the form of the Metaverse should be open and decentralized, and its purpose is to protect the rights and privacy of individuals who use the Metaverse and live in it .
The difference between “open” and “closed” lies in understanding how the Internet has evolved, which is absolutely crucial to changing the nature of work. Many metauniverses will be open and decentralized, and this fact means that every organization must understand how their current business models (even if they are digital) will be disrupted.
Reality Gaming Group’s Digital Asset Transaction (DAT) platform can tokenize any project, such as digital assets in games and assets in the physical world such as music, art, and clothing. This will allow the ownership of intellectual property rights to be distributed among the members of the Metaverse community, and the organization will need to consider how to provide value to customers.
The integration of metaverse, digital platform, crypto, data analysis, and decentralized open applications will witness the birth of a new incarnation of the Internet, which means that organizations need to prepare for new job roles that do not yet exist .
A new work structure
Before that, leaders first need to help everyone in the organization develop a “platform view.” This is of great significance to the logic and architecture of digital platforms, and how digital systems are integrated into a coherent and scalable enterprise-level architecture. This means that organizations will need to hire metauniverse ecosystem architects with expertise in deep technologies such as blockchain, artificial intelligence, computer vision, data analysis, quantum computing, and high-speed networks to lead their digital transformation plans .
These architects are an interdisciplinary team composed of experts in marketing, branding, business development, and innovation. They will be responsible for redesigning the company’s product and service portfolio, optimizing the virtual reality customer experience, and determining new markets and business models.
The characteristics of the Metaverse mean that the amount and quality of personal data collected and analyzed will increase exponentially. And this means that organizations will need metaverse analysts who can use artificial intelligence and in-depth analysis tools to optimize strategic-level decisions.
It’s worth noting that Facebook’s own research has shown that people are still cautious about fully integrating their social media presence with their work lives in this very invasive way .
Therefore, organizations also need to understand how to play a role in the immersive digital world in a healthy and safe manner, which means they need to prove that the data is safe, and even the next generation of quantum computers cannot crack its data. They also need to integrate Metaverse expertise in their governance structure so that people will not be affected by excessive monitoring and dehumanizing control management practices.
Metaverse Technology is expected to provide people with imaginative and creative online collaboration and work methods. However, leaders need to ensure that this vision of future work does not cause employees to become too immersed in the virtual world and cause burnout. Hybrid work will no longer be the separation of home and workplace, but a balance between the virtual world and the physical world. HR will need to develop a new mixed work policy to ensure healthy Metaverse work practices.
Metaverse is expected to become a powerful creative arena, enabling organizations to imagine providing customers with incredible new products, as well as providing employees with exciting new ways of working and collaboration . Those organizations that can thrive in the future will be able to attract a new generation of talented interdisciplinary elements by focusing on human dimensions, technology, and establishing a purposeful and innovative cultural work method based on a more humane and conscious approach. Universe professionals.