Web3 will disrupt traditional industries. What would the top Nasdaq and NYSE companies look like if they adopted the Web3 business model? Here are 35 cases:
Note: These are not the only ways to do Web3/tokenization, just some examples. Some of them are already being implemented, and some are difficult to implement. But if you are a founder, they should serve as your inspiration.
1. Amazon Logistics
Instead of a large distribution center, use a decentralized small warehouse (like your backyard) for storage, where drivers pick up items from the nearest storage location, with shipping paid for by the warehouse owner’s warehouse tokens.
2.Meta / Facebook
Users earn platform tokens by posting videos and comments. The amount earned is based on the popularity of the posted content, and advertisers pay advertising fees in platform tokens.
If a search engine/browser records any user data in its database – e.g. demographics, behavior – users get platform tokens, and advertisers pay platform tokens to gain access to the database.
4. Costco Store
Store memberships are hosted in NFTs. They can rent out NFTs on the secondary market to other people who want discounts but don’t shop often, members get rental income, and Costco gets more customers.
PepsiCo owns dozens of food and beverage brands and regularly acquires new ones. PepsiCo’s utility token — which customers can earn when they buy one brand and spend on another — can help PepsiCo grow new brands by leveraging customers of its existing brands.
Comcast operates a public WiFi network that includes hotspots in public spaces, businesses and home gateways. When users provide hotspot services, they can earn utility tokens backed by revenue from the network, which will increase WiFi coverage and user loyalty.
Airdrop Netflix tokens to users –> let users “stake” tokens on their favorite shows –> users get a portion of streaming revenue from those shows. Now users have more incentive to help promote their favorite shows, which in turn attracts more subscribers.
8. Power Company
Tokenization can incentivize the development of distributed renewable energy for small hydro, biomass, solar, wind, and geothermal generators without requiring an up-front cash investment by the company.
PayPal already allows users to buy cryptocurrencies within their app, and the next step is to evolve into KYC-ed DeFi. For example, letting users contribute their cryptocurrency balances to liquidity pools on PayPal to help with token exchanges and earn transaction fees.
10. Free Market
Use tokenization to drive traffic and give market providers more incentives. When their customers make purchases on the platform, they are rewarded with tokens. Vendors can then give away tokens to customers as discounts, or use tokens to pay platform commissions.
Convert the video transcoding process from a centralized server to allow individuals to transcode from their own computers. Instead of paying subscription fees, users pay tokens directly to the transcoder when making video calls.
Hosts and renters can earn Airbnb tokens when they receive positive reviews. They can use the tokens to pay for future bookings, or to reduce commission fees, or to sell tokens on the secondary market to monetize their excellent performance on the platform.
Social media influencers post photos wearing Lululemon outfits and earn Lulu tokens based on the popularity of their posts. They can give tokens to their audience in exchange for products. A portion of the company’s revenue is used to buy back their tokens on the secondary market.
Monetize user loyalty, allowing customers to earn Starbucks Points in the form of token transactions, which users can stake for future tiered discounts.
Users receive utility tokens when the person to whom they send documents also signs up for a DocuSign account. Utility tokens can be used to pay subscription fees at a small discount.
McDonald’s could set up a DAO representing the right to operate, with DAO tokens representing members’ pooled resources, allowing members to vote on new business locations and earn revenue from those locations.
Customers can earn upgradable Disney NFTs simply by purchasing or interacting with the brand’s range of products. Different levels of NFTs in the wallet can unlock different benefits and discounts.
NFTs are matched one-to-one with limited-edition shoes, maintaining their rarity even after the physical shoe wears and disappears. The collection of rare sneaker NFTs becomes a store of value, which gives customers more incentive to buy rare sneakers and allows for higher price premiums.
Anyone who has their genome sequenced and contributed to the global DNA database gets an airdropped DNA token, medical companies and research institutions pay to access the database, and the revenue is used to buy back the DNA token from the market.
Gamers earn platform tokens for playing the company’s games or participating in the player community, and more for playing new games. A portion of the revenue from all game sales is used for token buybacks.
Create a marketplace for mutual funds of tokenized assets. Anyone can build a fund and anyone can invest in fund tokens. Performance is transparent and data can be tracked on the blockchain. The platform can curate, filter and help users discover funds.
Energy drinks are a commodity. 90% of company value is intangible brand equity, using DAO and NFT methods to encourage participation in brand activities. For example, the Monster DAO lets customers vote on new flavors/designs, earning tokens that can be exchanged for products.
23.Digital Realty Trust
Investments in new data centers are funded with tokens, and data center customers are required to pay royalties in the aforementioned tokens.
Credit cards have high transaction fees, in part to prevent fraud/chargebacks from customers. Blockchain wallet transaction data is public and free, the data is analyzed to determine the user’s credit value, and credit cards with lower transaction fees are offered to premium users.
Equifax collects consumer credit data and sells it to B2B customers. Companies can reward individuals who provide data with tokens, and use the proceeds from data sales to buy back tokens from the secondary market. Token incentives can help build databases quickly.
Tokenize air miles to allow secondary market exchange. The token price can act as an “automatic stabilizer” for airline demand. When demand drops -> token price decreases -> encourages token exchange for air tickets -> increases demand and vice versa.
Create a governance token that lets customers vote on which brands should be in/out of Ulta stores. Voting customers can get deals and discounts from the brands of their choice.
28. The Estee Lauder Companies
Instead of paying Kendall Jenner exorbitant advertising fees, customers are given tokens to try out new products, and the product profits are used to buy back the tokens.
Users are incentivized to enter personal data through token airdrops, and the data is used to improve platform algorithms and increase matching opportunities. If the user invites friends, there will be additional airdrops. Tokens can be used to pay for subscriptions.
30. Etsy Inc.
Merchants earn Etsy utility tokens when they attract new customers to the platform. Tokens can be used to pay future platform fees, and staking tokens gives merchants the right to vote on certain operating decisions of the platform.
Gyms make dollars from people who have memberships but don’t go to the gym. Industry disruptors will do the opposite, charging higher fees and rewarding/tokens for members who actually work out. Collaborate with health agencies and insurance companies to support token prices.
Use tokens to increase repeat customers and reduce advertising costs. Users are rewarded with tokens when they book hotels through the site. Tokens can be used for discounts on next bookings.
Rather than running a centralized self-storage service, create a marketplace that matches storage needs with users who have extra space in their homes/offices. To facilitate growth, users on both sides are allocated tokens, the value of which is backed by the platform’s transaction fees.
Advertisers pay a portion of the fee in Zillow tokens. If users go through the platform and eventually rent/buy a house, they will be rewarded with tokens. Creating a listing also earns tokens, that is, tokenization supports the growth of both sides of the market.
When restaurants direct customer traffic to the platform and use the platform for payment processing, they can earn tokens. The higher the merchant’s token balance, the lower the commission they pay, the money saved on ad spend, and the reduced overhead for both the merchant and the customer.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/how-does-web3-subvert-traditional-industries-here-are-35-business-ideas/
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