Hello, the “flat cake” drawn by Metaverse has expired

The heat of the Metaverse is cold.

Recently, a company that calls itself “Microsoft” in the Metaverse was reported to have owed wages to its employees. It is reported that the company had 480 employees at its most, and by March 2022, there were less than 300 people. There should be less than 50 people still working. Since April this year, some people have been leaving.

Up to now, more than 200 people in the company have been owed wages for half a year, with an average of 100,000 people, and the social security fund has also been cut off one after another. But on the other hand, the Metaverse is still a hot spot for recruitment. It is reported that from the recent recruitment information, the recruitment scale of the Metaverse will expand several times in the next few years, and the salary will also be considerable.

Specifically, the average salary of fresh graduates is 400,000-500,000 yuan, senior engineers with 10 years of experience are 1 million-2 million yuan, and the annual salary of particularly outstanding talents is as high as 4 million-5 million yuan. On the one hand, cooking oil on a hot fire, on the other hand, is a cold pot and a cold stove. This frequently conceived industry seems to be unable to predict the fate of the next step.

The Metaverse has drawn a big picture for capital and job seekers, but disillusionment often comes faster than expected.

Is the Metaverse not that valuable?

The talent race has been around since the beginning of the Metaverse.

Looking at the enterprise side alone, there is Meta in foreign countries and ByteDance in China. It is reported that in 2021, more than 70 former employees of Microsoft’s HoloLens team will leave Microsoft, and more than 40 of them will join Meta. Zuckerberg’s robbery is high-profile and lavish. According to Microsoft employees, Meta’s poaching will even pay double salary , Even Apple’s employees have been missed.

The recruitment information released by Byte here shows that the positions related to the Metaverse Social Center include social R&D, sales operations, visual design, etc. Among them, the monthly salary of the social testing team leader and social R&D leader is about 100,000 yuan. Senior SLAM Since the outbreak of the concept of the Metaverse, the technology has not yet been determined, and the talents have come first. The “Metaverse Talent Development White Paper” shows that in the distribution of high-end talents in the Metaverse, Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou are in the first echelon, accounting for 60% of the total number of talents, and the average annual salary is generally more than 200,000 yuan.

The high-paying era of the Internet has gradually been replaced by countless sub-sectors, and the Metaverse has undoubtedly become the most dazzling one. When the field was at its peak, Metaverse companies quietly sprung up almost every day. According to the SensorTower report, from November 2021 to January the following year, about 552 apps were marked with the word “Metaverse”.

Whether it’s social networking, artificial intelligence, or even kneading… for a while, I love to flaunt myself as a Metaverse. Capital and talent flow wherever the wind blows. This is an eternal rule in the business world. From a certain perspective, the Metaverse is indeed promising.

Bloomberg Industry Research predicts that the Metaverse’s market size will reach $800 billion by 2024. PricewaterhouseCoopers also predicted that the Metaverse-related economy is expected to increase from $5 million in 2020 to $1.5 trillion in 2030, with a CAGR of 253% in 2020-2030.

But things in the future will always have to go through a long period of grinding. Whether the Metaverse is really that valuable, in the final analysis, we have to answer on the basis of reality. It is a pity that the glory of the Metaverse has not lasted for a year. From the enthusiastic entry last year to the shattering of the dream, only a naked financial report is needed.

Taking Meta as an example, the fourth quarter of 2021 is the first financial report of Meta launching the concept of the Metaverse.According to the financial report, Meta’s revenue in the fourth quarter of last year was $33.7 billion, net income was $10.3 billion, and earnings per share were $3.67; monthly active users were 2.9 billion, far less than expected. Reality Labs, the development arm of Meta’s “Metaverse”, will lose $10.2 billion in 2021.

By contrast, its revenue was less than $2.3 billion, and its losses were nearly five times larger than its revenue.

No matter how grand the ideal is, it will eventually be projected into reality. Since the explosion of the market, the Metaverse has always lived in a beautiful blueprint, and the same is true in China. With the loss, silence and collapse of related Metaverse companies… the reaction of the capital market Especially cool. Data from the Metaverse sector of the Flush Market Center shows that the Metaverse concept stocks rose from 880 to 1400 from October to the end of December 2021, an increase of nearly 60%, but as of April 2022, it soon fell to around 1100.

Even Meta couldn’t take it anymore. It is reported that Meta has lowered the target number of engineers in 2022, from the original 10,000 to 6,000-7,000, and cut the recruitment plan of more than 3,000 people. Meta expects to lay off up to 10% of its employees this year. A gust of wind blew past, and the dust was everywhere, and I don’t know how many people’s eyes were fascinated.

Where does the Metaverse end up?

Landing, monetizing, and forming a stable commercial market… This is the current survivability problem faced by the Metaverse. It is true that all players in this field are actively looking for channels of benefit, from social networking, games to hardware, digital marketing, Metaverse in the end Who should be parasitized on, there is no clear answer to this question.

For a long time, except for the boiling capital and excited entrepreneurs, most people’s cognition of the Metaverse has been in a vague stage. Of course, this has also given this field more opportunities to exploit the theme, and even traditional industries such as finance, tourism, and education have also Gradually branded with the Metaverse. But today, has the hot concept found its true home?

Social networking used to be the closest industry to the Metaverse. It started with Zuckerberg’s Meta and later became the popular Metaverse social app Gel. In short, this place once carried the dream of realizing the Metaverse’s passion. However, in February of this year, within a month of its launch, it overwhelmed WeChat, which has dominated Apple’s AppStore for a long time. The gel that topped the list was removed from the shelves, and it was also caught in a storm of leaking user privacy.

Zuckerberg’s side is even worse. Just these days, Zuckerberg took a selfie of his virtual avatar on the VR social platform Horizon Worlds. Due to his stiff limbs and a weird smile, the rudimentary Paris Eiffel Tower was behind him. And the Sagrada Familia in Spain was so desolate and desolate that it instantly caused a frenzy of ridicule around the world.

Hello, the "flat cake" drawn by Metaverse has expired

It’s no exaggeration to say that the Metaverse was torn down by a selfie. You must know that Meta’s investment in the Metaverse project alone is as high as 10 billion US dollars. This result seems to be a bit embarrassing for users. Taking advantage of the east wind, virtual real estate has also been popular for a while. The most classic is Lin Junjie. The purchase of 3 pieces of virtual real estate fell from US$123,000 to US$16,628, a floating loss of 86.5%.

In terms of games, Metaverse has always placed high hopes on it. From the content side, on the content side, the data from Steam, the game platform with the largest number of users in the world, shows that as of July 2021, the total number of games on the platform has exceeded 50,000. However, VR games only accounted for 12%, and the games with the highest number of players were not VR types.According to statistics, the current number of active users on Steam is about 132 million, but it is estimated that there are only 2.5 million active users of VR on the Steam platform.

Even in the overall video game market, the proportion of VR games is not worth mentioning. According to the latest Omdia report, in 2022, the global VR content market revenue is expected to reach $3.1 billion, accounting for only about 1.7% of the total video game market revenue. In other words, if the game wants to prop up the Metaverse, at least its current capabilities are far from enough.

The content is empty, and the safest place to land in the Metaverse field seems to be hardware. According to VR gyro statistics, the global shipments of VR headsets in the first half of 2022 are about 6.84 million units, of which the VR headset Quest2 launched by Meta has accumulated sales of about 5.9 million units in the first half of the year, accounting for 86% of the total sales.

But buying hardware alone obviously can’t satisfy the Metaverse that burns money at a double speed. Just before that, Meta was announcing price increases. Starting in August, the Quest 2 will go up by $100, starting at $399.99 for the 128GB model and $499.99 for the 256GB model. It is even more difficult to export domestic hardware. Although byte’s Pico ranks third, it only accounts for 4.5% of the market share.

In order to make a profit, Meta is a bit “unscrupulous”. Taking the Metaverse project ” Horizon World” as an example, it plans to launch a virtual commodity trading tool to allow some creators to sell virtual items in their respective worlds. Meta will take a commission on the digital assets sold, and the commission ratio is as high as 47.5%. %.

This move has been criticized by countless players as ugly. But they may have forgotten that the premise of eating ugly is that there is food to eat, but the entire Metaverse track is stopped and cannot eat.

Virtual civilization, “vegetable” is the original sin

A selfie by Zuckerberg sent global Metaverse entrepreneurs into a brief dip.

Some people once regarded the virtual economy behind the Metaverse as another major turning point in the era after agricultural civilization, industrial civilization, and information civilization, but this civilization seems to be a little fragile. Perhaps before the bubble burst, the outside world had confidence in the Metaverse. It is still high, but time is an opportunity and a test. To this day, no one can say what the ecology behind the Metaverse is.

Virtual civilization, apart from technology, has no second shortcut.

But the Metaverse seems to have everything right now, it just owes technology. The jelly delay and stuck problems were frequently criticized by users, and Xi Rong was also criticized for its rough picture quality and slow loading. The Hong Universe score remained at around 2 points, and the experience of Party Island was not satisfactory. Zuckerberg is estimated to be the most diligent person in the Metaverse in the world, but the set and screen of Horizon Worlds instantly pull users back to the Internet twenty years ago.

Looking back at the entire Metaverse track, it seems that only face pinching, 3D, and cross-dressing are left on social platforms. It seems that the most down-to-earth hardware technology has not completely subverted the sense of experience. It is reported that if the brain wants to fully enter the 3D digital world, it is immersive, and the headset must meet at least a minimum frame rate of 60fps, an equivalent refresh rate, and a minimum field of view of 100 degrees. , and at least achieve a speed of less than 20 milliseconds.

Hello, the "flat cake" drawn by Metaverse has expired

The pose update rate and image refresh rate also require more precise technical control. If the frame rate reaches 1800Hz , the experience effect can be considered as a real immersion, but from the current products, the highest near-eye display on the market is only 120Hz. For example, Byte’s Pico NEO 3 and Zuckerberg’s Oculus Quest 2, the Quest 2 released last year even only had a 72Hz refresh.

Frankly speaking, almost none of the Metaverse’s technology side, content side, and carrier side can keep up with the speed at which concepts are flying. But what is interesting is that there seem to be two distinct sides in the wilderness of the Metaverse, one is barren and barren, and the other is full of vitality. On major social platforms, as long as the Metaverse is mentioned, no code, low code, digital twin , privacy computing , blockchain, AI, cloud native… everything is said, including almost all the keywords in the technology circle in recent years.

It is also because many people have little understanding of Metaverse technology that the business of leeks is booming.

It is reported that on the App, a total of 47,363 users purchased a course “Frontier: Metaverse 6 Lectures” priced at 29.9 yuan, and this Metaverse course generated more than 1.4 million yuan in revenue. Coincidentally, a training course called “Metaverse First Lesson” has accumulated 2,673 paying users, 7,292 accumulative users, and accumulative income of 1.596 million yuan.

Obviously, talking about the Metaverse is more profitable than doing it. It’s easy to say hi, but it’s easier said than done for these futuristic-sounding terms to take root. The leeks are still revelling, and the giants can’t help but withdraw. According to the latest news, Tencent’s digital collection platform “Magic Core” has now Stop updating, and the status of all collections on the platform is basically ended, finished or ended.

This is not a coincidence. This year, players including Tencent have greatly reduced their favor for Yuanyu. At the same time that Tencent Magic Core was removed from the shelves, Baidu Star Pocket, Ali Whale Detective, Jingdong Lingxi, NetEase Planet, etc. The platforms have also all died down. No way, in the virtual realm, food is the original sin.

Without technology, everything is empty talk.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/hello-the-flat-cake-drawn-by-metaverse-has-expired/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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