Heavily invested in copyright, Apple considers spending $1 billion to acquire the American film queen company

Apple has been working hard to expand the Apple TV+ product catalog by acquiring the copyrights of movies and TV shows, as well as reaching new deals with famous artists.

According to foreign media reports, American actress Reese Witherspoon (Reese Witherspoon) has been working with Apple TV+ for some time, but this partnership may become stronger in the future. It is reported that Witherspoon is preparing to sell its media company Hello Sunshine, and Apple is one of the potential buyers.

According to people familiar with the matter, Hello Sunshine has been exploring the sale in recent months, and the company’s valuation is about $1 billion. Moreover, the object of negotiations with Witherspoon’s joint venture is not other potential acquirers, but Apple. According to reports, Apple is interested in acquiring Hello Sunshine.

One of the people familiar with the matter said that after receiving intent from a number of suitors, including Apple, the company has begun seeking a sale in recent months. People familiar with the matter said that the company’s valuation in the acquisition transaction may be as high as $1 billion.

People familiar with the matter said that Hello Sunshine is working with investment bankers to explore its own options. Currently, there is no guarantee that the company will find a buyer.

Witherspoon is known for her roles in HBO’s Big Little Lies and now Apple’s “The Morning Show”, and she co-founded Hello Sunshine with other Hollywood industry insiders. The actress founded the company in 2016 to produce female-themed TV shows, books and other platform content.

Interestingly, Hello Sunshine is responsible for the production of “Morning News” and “Truth Be Told” (Truth Be Told), both of which are Apple TV+ programs. It is also behind Hulu’s “Little Fires Everywhere” and other popular shows.

Apple has been working hard to expand the Apple TV+ product catalog by acquiring the copyrights of movies and TV shows, as well as reaching new deals with famous artists. The acquisition of Witherspoon’s company may be another step in bringing more original works to Apple TV+. Since its launch in November 2019, Apple TV+ has no third-party content in its catalog.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/heavily-invested-in-copyright-apple-considers-spending-1-billion-to-acquire-the-american-film-queen-company/
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