Zuckerberg is eager to break through Apple’s blockade, and he is eager to regain the goodwill of young users. The question is, which is more important now?
On April 11, Meta, formerly Facebook, published a blog: In its Metaverse social software Horizon Worlds, some creators are allowed to sell digital assets including NFTs.
“It’s really important to monetize content creators, to create these great experiences that people can have to live a good life,” Zuckerberg stressed.
This is no longer Zuckerberg’s public mention of monetization in the Metaverse. Earlier, in an interview with MIT professor Lex Fridman, Zuckerberg mentioned the so-called “Metaverse economy”.
Among them, the character clothing in the Metaverse is highlighted: “Take virtual clothing as an example, designers design expressive digital products, some people buy this digital content, and digital content becomes the expression of identity in the virtual world. It becomes more valuable.”
Turn on the fee, Facebook will help the growth
He believes that after this has value, some people may invest in virtual clothing, which can stimulate the development of the entire business. Mark Zuckerberg: The Metaverse is not a place, it’s an era
However, a CNBC report confirmed that Meta’s share ratio is as high as 47.5% per transaction, a ratio that has angered the NFT community. Previously, the NFT market’s commission ratio was mostly 2% or 2.5%.
Zuckerberg, who is bent on cracking the Apple tax on the mobile Internet, will add a heavier tax to the budding Metaverse?
Zuckerberg “fighting for wool”
In Meta’s official blog, there is no direct mention of the specific share ratio, which first appeared in CNBC’s report. CNBC quoted a Meta spokesman as saying that the 47.5% ratio includes a 30% hardware platform fee and a 17.5% commission fee for the Quest Store.
The Facebook blog post only mentioned that it will open the VR platform Horizon World to users in the United States and Canada, and at the same time, it will allow creators on the platform to sell virtual assets and realize it.
Perhaps, the recent boom in virtual asset investments such as Dcentrland and The SandBox has made Zuckerberg tempted. Some hip-hop stars, and their fans, have begun buying so-called virtual assets on these platforms for real money.
Zuckerberg also began to envision Meta’s virtual world, where people would pay for clothes to wear during virtual meetings. But to Chinese netizens, all this seems very familiar, but is it a copy of QQZone?
Huaqi Bank predicts that by 2030, the virtual world economic value may be between 8 trillion and 13 trillion US dollars. Yes, that’s right, trillions of dollars,
Zuckerberg has been known to have been quite hostile to Apple’s 30 percent take on deals. He once said publicly that Apple’s 30% cut will make it difficult for creators in the Metaverse world to make money, and Facebook will change Apple’s approach and allow creators to earn more income.
It now appears that Zuckerberg’s words are nothing more than a joke.
Zuckerberg’s confidence comes from Oculus sales.
In the first quarter of 2021, Counterpoint’s report shows that Oculus’ market share is as high as 75%, which is a 41% increase in market share compared to the first quarter of 2020. IDC data shows that last year, the global AR/VR headset shipments exceeded 10 million, a year-on-year increase of 92.1%, of which Oculus’ share reached 80%.
In the software field, this is also a weak environment for many VR manufacturers. The decline of the VR industry in 2016 is related to the lag in the development of the VR software ecosystem. Meta not only has popular apps like Horizon Worlds on Oculus, but also dozens of platform-exclusive games like Chronos, Dace Central, and more.
Existing VR/AR hardware experience is terrible
The best-selling hardware has paved the way for the development of Oculus’ software ecosystem, attracting more developers to actively participate in it. At the same time, the emergence of high-quality exclusive applications and games on many platforms has made consumers more inclined to choose Oculus products when purchasing VR equipment.
In the VR field, Meta, which holds two trump cards of software and hardware, has enough confidence to set a 47.5% rake ratio. The first battle of the Metaverse era, Apple and Meta’s talent war
In 2021, Oculus’ platform application downloads exceeded 10 million, more than doubling from 2020. More users have become accustomed to downloading and using applications on Oculus and regard it as another multi-functional entertainment platform.
Judging from Meta’s early deployment of Oculus’ software ecological measures, Meta is not just trying to build a new social empire on applications, a new monetization platform, and a platform for the next generation of Internet.
It wants to learn from Apple’s original APP Store development model, open up an application store on “new” hardware in advance, and stimulate platform developers in the form of commission incentives. The only difference is that the Metaverse needs to be based on popular virtual reality applications such as Horizon Worlds, and there are more commissioned products, including various digital asset products.
Now taking the road of the software profit model will help Oculus consolidate its position in the industry. The starting price of Oculus Quest 2 is a full $100 lower than the previous generation (the first generation starts at $399). From the product pricing, we can see that Meta has seized the market by reducing the starting price of hardware, and hopes to make money from software services in the future.
The Metaverse is far from mature
In the blog post, Meta said: “The Metaverse – due to its inherent freedom from physical space – will bring a new level of creativity and create new opportunities for the next generation of creators and businesses to pursue their Passion and creating livelihoods.
Zuckerberg promised: “For the people who are building a better world, we’re basically just setting up some funds to help them compensate and reward people who are doing great things at Horizon.”
Meta said that creators of worlds that “took the most time” will be rewarded. And said that the metrics for measuring and rewarding creators may be adjusted in the future.
The problem is, Meta’s Metaverse software, hardware, is far from mature. In a conversation with Lex Fridman, Zuckerberg hilariously talked about fitness programs in various virtual worlds.
Apple patiently waits for the hardware to mature
“These scenarios are still in the conceptual stage,” he said at another meeting not long ago.
Lex Fridman bluntly commented: “After wearing the Oculus Quest2 for a long time, the heat from the device collects in the closed eyecup, which makes people dizzy.”
Zuckerberg himself also doesn’t seem to have a clear timeline for a real full-fledged Metaverse. He told Lex Fridman that in the next 5 to 10 years, Meta will focus on making users feel more real in the world of the universe.
Previously, gods such as Ming-Chi Kuo and Mark Gurman have predicted that Apple plans to launch its first hybrid display device in the second half of 2022.
However, it now appears that there is huge uncertainty about the plan – whether the device will be a standalone device or, like the Airpods, come with a battery case. The New York Times and Bloomberg came to the exact opposite conclusion. To this end, Jony Ive, the former design director, was also brought up, saying that Ive was a firm supporter of the hope that Apple Glasses would be a completely independent design.
Not long ago, CNBC reported that the Apple Glasses may be delayed due to overheating, camera and software issues.Obviously, in the eyes of Apple, without perfect hardware, there will be no perfect service, and the two experiences will not come one after the other.
business model? Draw proportionally? It doesn’t seem like the most important thing.
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