If you missed the smartwatch trend, will you miss the folding screen phone trend?
Since Samsung stumbled to release Galaxy Fold, Apple, Huawei, Motorola, OPPO and other domestic and foreign manufacturers have been applying for folding screen patents. Google, which has always taken the “stick to your guns” route in the cell phone business, is also rumored to be catching the wind of folding screens.
In August 2020, the foreign media 9to5Google broke the news: an internal document shows that Google plans to release the foldable phone Pixel Fold in the fourth quarter of 2021, and the document will be the codename of this device named “Passport”.
Recently, the Korean media TheElec reported that Samsung will start producing folding OLED screens for Google, Vivo and Xiaomi in October this year. Google will use a 7.6-inch internal folding screen, Vivo will use 8-inch main screen and 6.5-inch second screen, Xiaomi will also have a 8.01-inch main screen and 6.52-inch second screen of the new folding screen phone.
For Google’s cell phone business this year, the attention of the outside world has been placed on the “son” Pixel 6 series, we have also been in the article “from the inside to the outside of the new, Pixel to go from good to good? In the article, we also talked about the possibility of the Pixel 6 series developing its own chip and the appearance of the big plastic, and whether these will allow Google to bring the Pixel to new heights with the combination of hard and soft, still need to be verified by the market.
Back to the launch of the folding screen Pixel, which seems to put out the signal of Google’s cell phone business “to seek new markets”. Samsung as a leading manufacturer of folding screen technology, although the Galaxy Fold released in 2019 has experienced repeated rescue of the market, the final sales performance is not good, but the Galaxy Z Flip released in 2020, Huawei MATE X2 released in 2021, Xiaomi MIX FOLD market response is better, but also Folding screen phones” are bringing new hot topics.
Samsung Z Fold 2, image from: The Verge
From the user’s point of view, it seems that the current folding screen phone is still more new than practical. Technical reliability, price acceptance, supporting ecology, none of them are the main deciding factors for users to think again and again. But the fine print “positioning ambiguity” is the biggest obstacle that makes the folding screen slow to become mainstream. After all, manufacturing technology can be refined, the high price of cell phones is always someone can afford, and what substantial changes the product can bring to the user, it seems to need time to figure out.
To change the manufacturer’s perspective, folding screen phone topic is hot, the birth of a folding screen phone will undoubtedly bring the attention of users for the brand, where there are people can have business. The pricing crowd high-end, research and development technology cutting-edge folding screen, but also to enhance the image of the brand’s high-end flagship role.
Even if the Google folding screen phone is not much of a revelation today, it can not hide the motive of Google to make up for the regret after missing the windfall of smart watches with a folding screen phone.
As early as 2019 Google has revealed plans to develop a folding screen phone. After applying for a folding screen patent at the beginning of the year, Mario Queiroz, the executive in charge of cell phone development, stated in an interview that Google had already designed a prototype of a folding phone.
Two years have passed, if Google Pixel Fold can be launched, think for Google in the cell phone market to try again, to try whether the Pixel can be a bike into a motorcycle.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/googles-first-folding-phone-is-coming-pixel-fold-is-expected-to-be-released-at-the-end-of-the-year/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.