Global museums race to “move into” the Metaverse

In recent years, mainstream museums around the world have been exploring the value transfer of cultural relics in their collections to adapt to the digital age. Especially with the explosion of the concept of the Metaverse, many museums have begun to try to construct the Metaverse.

How to better “move” the museum into the Metaverse has become a hot topic in the industry.

Global museums race to "move into" the Metaverse

When it comes to museums, the images that may appear in many people’s minds are: cultural relics are too many and cold, exhibition halls are too large and can’t be finished, historical cultural relics are too old to read, and art works are cold and abstract…

Global museums race to "move into" the Metaverse

But in fact, museums can also be like this:

Global museums race to "move into" the Metaverse

Global museums race to "move into" the Metaverse

Recently, the “China Mobile Internet Development Report (2022)” released by the People’s Daily Online Research Institute pointed out that the popular concept of the Metaverse includes all the elements of a virtual museum, such as virtual exhibition halls, virtual exhibits and virtual volunteers. It can be presented in a virtual museum with the support of 3D modeling and 3D scanning technology.

Whether it is online use, collecting audience information, entering virtual museums on the Internet, or visiting museums offline, virtual reality technology can be used to give audiences an experience beyond their senses.

01 Museums at home and abroad compete to “move into” the Metaverse

In 1998, the Palace Museum started to build its own digital museum project “Digital Palace Museum”. In 2017, the Forbidden City launched the “Forbidden City VR Experience Museum” project using 3D scanning, VR, panorama and other technologies. For example, with the help of advanced VR technology, when tourists put on VR 4D helmets to experience the “Zhu Di Zhao Jian Forbidden City” project, they seem to travel back to the Ming Dynasty through time and space. The first thing that catches your eye is the grand panoramic view of the Forbidden City. During the viewing process, you will suddenly feel like jumping on the back of a horse and riding with Zhu Di, Emperor of the Ming Dynasty.

Global museums race to "move into" the Metaverse

Forbidden City VR Experience Hall

The Dunhuang Research Institute, a national first-class museum, started with the creation of virtual humans. A cartoon girl with big eyes in ancient costumes walked into the animated version of Mogao Grottoes. The unique “baby sound” is used to introduce the past of the millennium grottoes to people: what do the mythical beasts guarding Kunlun Mountain look like in the murals? Why did the once gorgeous murals change color and turn black?

Global museums race to "move into" the Metaverse

The dummy person of Dunhuang Academy, Jia Yao

Global museums race to "move into" the Metaverse

The dummy person of Dunhuang Academy, Jia Yao

Du Juan, deputy director of the Media Center of Dunhuang Research Institute, introduced that the cartoon girl named “Jayao” was based on Dunhuang frescoes. “This is the virtual human we carefully created this year, hoping to spread Dunhuang culture with personalized content.”

China Museum Town opened the “Metaverse tour mode” by combining 3D scanning modeling, holographic imaging, AR/VR, virtual interaction and other technologies into a 3D light and shadow art exhibition.

In 2009, Anren was named “China Museum Town” by the Chinese Museum Society. The audience roams, touches, and experiences in the town, not only can browse the tea culture of tea sets from the Tang Dynasty across time and space, but also feel the “blooming” of Peony Alley under the holographic imaging technology; wearing VR equipment can also be in the mountains and flowing water. Traveling with a piece of tea in underground palaces, salt lakes, mountains and lakes in the music atmosphere, you will get unprecedented shocks in terms of vision, hearing and touch, and feel the strong historical and cultural atmosphere.

These museums are just a few of the many cases of the transformation of the Metaverse. At present, the transformation of the Metaverse has become a consensus in the field of museums.

In March this year, 60 curators and scholars from 50 museums and universities across the country jointly released the “Initiative on Actively Participating in the Construction of the Metaverse by Museums”. According to the initiative, museums connect the past, present and future of humanity. Museums should keep pace with the times and seize new opportunities to meet new challenges, actively participate in the construction of the Metaverse, explore the standards and norms for the construction of the Metaverse in the field of museums, and make a Chinese voice in international dialogues on related topics.

The latest data shows that in 2021, my country’s museums will receive a total of 779 million visitors, plan to launch more than 3,000 online exhibitions, more than 10,000 online education activities, and the total number of online page views will exceed 4.1 billion.

It is not only China that is blowing this wind of Metaverse transformation. From the perspective of global trends, museums in various countries are competing for the construction of Metaverse scenes.

In April of this year, the Louvre Museum in France announced the completion of the “full digitization” of its 480,000 collections. This digitization, described by Tufts University professor Andrew McClellan as an “unprecedented change”, allows visitors to “view” the collection for free using a mobile phone or computer, and the entire journey is free. In order to attract international tourists, the Louvre has also increased its web content in three languages: Spanish, English and Chinese.

Global museums race to "move into" the Metaverse

Global museums race to "move into" the Metaverse

Global museums race to "move into" the Metaverse

Louvre official website

At the same time, the Metropolitan Museum of Art in New York also took advantage of the game “Assemble! The popularity of “Animal Crossing Friends Club” has launched about 400,000 virtual exhibits. In the game, players only need to find the artwork they like on the museum’s official website, and then click the “leaf” button representing “Dongsen” in the “Share” option to generate the corresponding virtual exhibit QR code. After that, you can import more than 400,000 pieces of collections in the museum into the game through the App.

Global museums race to "move into" the Metaverse

“Assemble! Animal Crossing

Global museums race to "move into" the Metaverse

“Assemble! Animal Crossing

02 The digitization of museums is written into the 14th Five-Year Plan

It is not difficult to find that the digital wave is the main driving force behind the major museums entering the “Metaverse” craze. The digitization of cultural relics is the future of the cultural heritage industry.

Global museums race to "move into" the Metaverse

In the 14th Five-Year Plan of the country, the “digitization of museums” was mentioned twice, the research and utilization of cultural relics were strengthened, and major projects for the protection and inheritance of cultural heritage were systematically deployed.

Compared with the previous five-year plans, the content related to cultural relics work in the “14th Five-Year Plan” outline has increased significantly and its weight has become more prominent. The scientific and technological innovation of cultural relics, the recovery and return of lost cultural relics, and the construction of archaeological sites and parks have been written for the first time. In the next five years, a grand blueprint for the high-quality development of cultural relics has been constructed.

Of course, in addition to imagining a bright future in the Metaverse, at the practical level, people in the industry also have more in-depth views.

Feng Nai’en, curator of Prince Kung’s Mansion Museum, believes that at present, in order to form a “digital community” under the concept of the Metaverse, it is necessary to do a good job in “digital cultural relics” and “digital operations”. Not difficult.

The difficulty lies in establishing a “digital community” and realizing “interaction”. At present, there is still a lack of a large-scale interconnected platform, that is, a virtual world entrance that accommodates all museums and audiences at the same time, and can communicate with and participate in each other. In addition, the construction of the Metaverse is still in the exploratory stage, there are still many uncertainties, and it is not yet mature, and a series of rules and systems are needed to support its normal operation.

Global museums race to "move into" the Metaverse

Architectural Digital Collection of Prince Kung’s Mansion Museum

Liu Wentao, deputy director of the Shanghai Museum, pointed out that the difficulties in the practice of the museum’s Metaverse are both conceptual and practical. Conceptually, such as the issue of resource sharing, the awareness of the openness and sharing of digital resources in museums is insufficient, and the excessive awareness of protection still exists.

Global museums race to "move into" the Metaverse

Shanghai Museum “Cloud Bounty”

In this regard, European and American museums are ahead of us. A large amount of collection information is open to the public, and a lot of collection information can be used for free in most cases. Secondly, to solve basic data problems, basic data collection, big data sorting, data association, data classification, data integration and other foundations must be laid, which requires strong technical support for museums to enter the Metaverse. In addition, theoretical construction and lack of talents are also a difficulty.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/global-museums-race-to-move-into-the-metaverse/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

Like (0)
Donate Buy me a coffee Buy me a coffee
Previous 2022-07-11 22:52
Next 2022-07-12 09:55

Related articles