Giants have deployed Metaverse Heina Nebula to take another path to enter the stadium

Whether it is Facebook, Tencent, Nvidia, ByteDance, VR, AR hardware startups, and game companies, they have concentrated their firepower on the Next Big Thing of “Meta Universe”. For the current global anti-monopoly imperative, how about startups? How about entering this market quickly? On September 15th, the NFT meta universe startup company Heina Nebula in Beijing Cultural Industry Park gave them an alternative solution.

In addition to the smooth hardware experience, the most important problem for Meta Universe is the content. The most difficult part of the content lies in the user’s overall perception and emotional connection. Facebook, Tencent, and Bytedance have their own huge user bases. And the social relationship chain, the content of the meta universe can be said to be quite smooth: it only needs to migrate the original users to the content scene of the meta universe, and the huge challenge facing the meta universe startups without the number of users and brands is the source of user traffic. With user traffic, if the content can’t impress the user, the user will naturally not be retained. Aiming at the problem of content and traffic stifling the fate of Meta Universe, Haina Nebula designed a perfect closed-loop problem-solving idea: relying on large entertainment IP to create an open and immersive Meta Universe, through consumer goods channels and IP empowerment, using NFT to bring reality Confirm rights with virtual links, allowing the virtual world to run safely on a trusted network.

Haina Xingyun Yuan Universe Content Pool: Big Entertainment IP

At the Haina Nebula strategy conference, the entertainment industry practitioners & investors gathered together, and the CEO of Haina Nebula Xu Yinglong described the beautiful vision of creating a big entertainment IP meta-universe:

“As a company with games and exploration genes, we will carry Chinese civilization as the cornerstone on the track of the meta universe, and contribute to the meta universe space a magnificent and profound view of the Chinese world, the’Xing Yuan Jing’ (Haina Xing Yun Yuan Universe Ecology Platform) will develop a digital future that continues the history of ancient Chinese civilization.

In this platform, our first meta-universe will use the “Shan Hai Jing” as the main background to construct the layout and land features, and reshape the environment in the virtual world. At the same time, we use the eight gods in the classic myth “Fengshen Yanyi” as inspiration to develop a rich and open environment editing system (Suidou, Photodi) so that everyone can use their imagination to build freely. Then use the wisdom of “Luban Sutra” to develop a prop editor to provide players with more creative tools. Finally, starting with the Chaoge City of the Conferred God, the first batch of city states in the Star Realm will be built, and public facilities, economic systems, and gameplay modules will be improved step by step to establish a solid and self-consistent worldview, and create a world that belongs to everyone in the illusory world. the legend of.

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The main city of Fengshen Chaoge is the first work we officially established. The remaining works, Heina Xingyun, welcomes major entertainment IP parties to build with it. The platform will do a good job of infrastructure to allow major entertainment IP parties to exert their content capabilities on it. , Together with the platform to build a meta-universe with Chinese characteristics, or that sentence, no one can own a meta-universe, everyone is just a participant.

Back to our original intention, to be a Chinese cultural meta-universe, to make an inappropriate metaphor, Universal Studios has made a realistic version of the amusement city, and we have made a Chinese style online version of the amusement city. If you go to Universal Studios to meet You have to pay for something broken, but in our meta-universe, I don’t care what building you build, and I will give you rewards because you participated in the community building. “

It is worth mentioning that many top cultural game IPs are expected to become the first batch of partners of Xingyuanjing.

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In addition, as an important art IP guest, Ms. Huang Xuanzi, CEO of Beijing Xinhuoxiangchuan Culture and Art Co., Ltd., delivered a speech on behalf of Mr. Chang Shana. Chang Shana is a well-known art and design educator and designer in China, and the honorary title of “Lifetime Achievement Artist” by the China Federation of Literary and Art Circles. She was the dean of the Central Academy of Art and Design. Her father, Chang Shuhong, was a well-known Chinese artist and a Dunhuang art research expert, and Xu Beihong and others were among the earliest Chinese artists who studied in France in modern times. Mr. Chang Shuhong quietly dedicated half a century of years to Dunhuang art, served as the first dean of the Dunhuang Academy, and was praised as the “Patron saint of Dunhuang” by future generations. Mr. Chang Shana also put the beauty of Dunhuang to the world by practicing his father’s will, and was respected as the “Dunhuang Pattern Decipherer”. Both father and daughter have made outstanding contributions to the protection and dissemination of Dunhuang art and culture.

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As the constant source of meta-universe content of Haina Nebula, the big entertainment IP can achieve the goal of “high user awareness and deep emotional resonance”, allowing users to create their own “digital avatars” more quickly, and enjoy each independent IP Meta universe. The content problem is solved, let’s take a look at how to crack the traffic source.

Why do so many entertainment IPs choose to cooperate with Haina Nebula?

Excluding the resources and connections in the business world, there is a real need for IP parties: to use technology to amplify the value of IP! As far as current technical solutions are concerned, NFT and Metaverse are the best partners, and Haina Nebula’s The reserve of technical talents, the reserve of creative talents, as well as the one-stop solutions of NFT and Metaverse developed by them are naturally the best choice for the IP side. Therefore, the relationship between the IP side and the Heiner Nebula is complementary, and each needs and achieves each other.

Excluding the resources and connections in the business world, there is a real need for IP parties: to use technology to amplify the value of IP! As far as current technical solutions are concerned, NFT and Metaverse are the best partners, and Haina Nebula’s The reserve of technical talents, the reserve of creative talents, as well as the one-stop solutions of NFT and Metaverse developed by them are naturally the best choice for the IP side. Therefore, the relationship between the IP side and the Heiner Nebula is complementary, and each needs and achieves each other.

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As the constant source of meta-universe content of Haina Nebula, the big entertainment IP can achieve the goal of “high user awareness and deep emotional resonance”, allowing users to create their own “digital avatars” more quickly, and enjoy each independent IP Meta universe. The content problem is solved, let’s take a look at how to crack the traffic source.

Haina Xingyun Yuan Universe Traffic Pool: Empowerment of Consumer Goods Channels and IP

1. Consumer Goods Channel

Fast-moving consumer goods, tickets, artworks, movie tickets, cultural derivatives, and other real things should use NFT to generate a proof to create a non-homogeneous version of each culturally expressed work in the real world in the virtual world , In the form of NFT, contribute more basic elements of humanistic feelings and value to the meta universe. NFT looks like an electronic collection. It is the expression of every unique digital twin. Every derivative of NFT can have a digital version without duplication. At present, Haina Nebula has reached one-click NFT generation cooperation with dozens of fast-moving consumer goods companies, movie ticket sales platforms, and art sales platforms at home and abroad, providing a more convenient and powerful technology implementation channel for traditional industries to enter the meta-universe.

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2. IP empowerment

Based on accelerating the on-chain and digitalization of physical assets, Haina Nebula has launched an NFT issuance and sales platform-Maruka. Maruka has achieved regulatory compliance requirements through technical means and provides a compliant NFT issuance platform for the market. Maruka refuses to blindly hype and marketing, because Heina Nebula believes that “good things become precious because people like it, and it is definitely not because of the advocacy of speculative speculators.” In subsequent versions, Maruka will realize multi-platform terminal support and no Probation payment provides users with a more convenient NFT buying experience. Maruka wants to generate diversified NFT combinations for the IP party with one click, which is more like a “playing Lego”. Based on the blockchain smart contract, it provides massive NFT gameplay plug-ins such as collision, combination, upgrade, and interaction, and provides open combination tools based on IP characteristics , Attracting a large number of users to participate, giving the big entertainment IP stronger vitality and commercial value. Realize the interaction between the real world and the virtual world through NFT.

In order to spread the popularization of NFT art to the traditional world, during the press conference, Heiner Nebula and Poly Xiamen Auction signed a strategic cooperation agreement. Haina Xingyun will cooperate with Nanfengtang (co-created by Poly Xiamen International Auction and Beijing Yicang Digital) with top artists and brands to create limited edition, high-quality NFT digital artworks. Focus on the digital art and digital creative product market.

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By providing brand-new NFT commercialization solutions for high-quality IP parties and brand parties, the organic integration of top consumer brands and high-quality IP through NFT will create more profits for consumer goods companies and create more value for IP. As an entrance, it will be greater More users migrate to the virtual world, creating more aboriginal people and diversified digital assets for Metaverse.

At the press conference, Hina Nebula CEO Xu Yinglong said: “If you let me explain the product mission of Maruka in one sentence, I hope that it can serve as a leader and peer of the brand channel party and IP party to enter the meta universe, and help people such as The directors, producers and brand holders present here are accelerating the process of on-chain and digitization of physical assets, and together they are moving towards a new era in the era of Metaverse.

In Haina Nebula’s worldview, audiences will no longer be audiences. While experiencing high-quality content, they can also participate in the creation of a free and open meta-universe, giving sufficient sense of participation and immersion, and helping IP and audiences establish deep and efficient And far-reaching connection

The technical support behind Meta Universe: a secure and trusted network

To solve the content and traffic problems, Metaverse must have a secure and credible network support behind it. To this end, Haina Nebula adopts the technology of trusted underlying network ecosystem partners. Realize a true closed loop in the business model.

The Internet has not opened up to mankind in its essence. From the PC Internet to the mobile Internet, it is more like a closed space with dynamic interaction, rather than a complete virtual world. We are not living on the Internet, but drifting in the information ocean of the Internet, or we prefer to call it “surfing.” But in the meta-universe, humans need to realize the complete interaction between each individual and the entire virtual world, and these interactions are not limited by time and space, and they need to be safe, reliable, and non-tamperable. But these are difficult to implement in the centralized server at this moment, but for the blockchain, it is simply the “natural matrix” of the meta universe.

The blockchain gives each element, each house, and each area an independent string of proofs. From this point of view, the blockchain is indeed one of the important foundations of the meta universe. The trusted network and trading platform will surely empower the entire ecosystem of Haina Nebula, make the business closed loop more complete and clear, and enhance the overall commercial value of the product.

Teacher Liu Cixin said: “There are two roads in front of human beings, one outward, leading to the sea of ​​stars, and one inward, leading to virtual reality.” Everyone is a little star, and the original intention of the Heiner Nebula is to A small star gathers into a sea of ​​stars, which contains everything and the nebula is interconnected! I sincerely hope that the new meta-universe model developed by the Haina Nebula can provide a beautiful model for the meta-universe startup company.

 

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