Giants from all walks of life enter the Metaverse

Recently, new giants have entered the meta universe and made big moves frequently.

At the Ignite conference held on Tuesday, Microsoft announced that it intends to integrate the digital and physical worlds through a series of new applications that integrate virtual environments. In the future, the Xbox gaming platform will also be added to the “meta universe”.

At the same time, the company is trying to launch an enterprise version of Metaverse, where users will be able to use PowerPoint and Excel. It is reported that Microsoft’s first product will be a version of the Microsoft Teams chat and meeting program with digital avatar function, which will be launched in the first half of 2022. Microsoft announced that users of its Teams collaboration software in the first half of next year will be able to appear in video conferences in the form of virtual characters or animated cartoons.

In addition, Nike has also made a big move recently. It has submitted a trademark application, hoping to sell sports shoes, clothing, headwear and other products with its swoosh logo in virtual worlds such as games. At the same time, Nike’s application documents also show that the company hopes to protect its “Just do it” slogan and other recognizable signs in the virtual world. The question is, would you buy a pair of sneakers that you can’t wear?

Investment giants have also come to try to get a piece of the pie. On November 2nd, Animoca Brands subsidiary and meta universe platform The Sandbox announced that it had raised $93 million from investors led by SoftBank’s Vision Fund 2 (Vision Fund 2). This is also the first time that Vision Fund 2 invested in a company issuing its own cryptocurrency. In addition, investment institutions such as Hillhouse Capital, Sequoia Capital, Zhen Fund, and Wuyuan Capital have all opened the meta-universe track layout, involving companies ranging from virtual social platforms and virtual idols to game companies and VR/AR projects.

In China, the Internet industry has also ushered in the meta-universe transition window period. Internet companies such as Tencent , Baidu, Alibaba, NetEase, ByteDance, etc. have applied for registration of Metaverse-related trademarks, and accelerated the layout of the Metaverse track: Tencent has invested in Epic Games, continued to invest in content and social networking, and deployed a true Internet; ByteDance acquires Pico, expands VR territory…

At the same time, operators are not far behind and start to take action. On the afternoon of November 2nd, China Mobile released the meta-universe MIGU evolution roadmap and the first consumer-grade augmented reality glasses Nreal Air, which means that China Mobile will officially enter the “Meta-Universe” player camp.

The meta universe is really on fire, but whether it is a temporary bubble hype or a development trend in the next ten years, we still need to look at it rationally and dialectically.

Posted by:CoinYuppie,Reprinted with attribution to:
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