Game giant Ubisoft intends to create a “Play to Earn” blockchain game

Game giant Ubisoft (Ubisoft) released some surprising news during the second quarter earnings conference call, including details of the upcoming Live Service game-Assassin’s Creed Infinite (Note: Live Service, also known as Game Service, is a “game service”, that is, after the game itself is released, a long-term DLC support plan is developed for it).

However, what is even more unexpected is that part of the conference call is about Ubisoft’s interest in blockchain-related technologies. It is worth mentioning that Ubisoft is one of the founding members of the Blockchain Game Alliance and helped invest in Animoca Brands, a developer focused on blockchain . Ubisoft detailed several Animoca Brands projects in the conference call, each of which is connected to the blockchain in some way.

Animoca’s current projects include Revv Motorsport, Revv Racing and the upcoming game “Formula E: High Voltage”. All of these games use tokens called “Revv” to allow players to “own” digital assets and collect NFTs. Props in the game. It also has a game called ” The Sandbox “, which is a virtual world full of NFTs called “Sand”.

But Ubisoft is not only interested in other companies’ blockchain projects, it also wants to make its own blockchain projects . Both the CEO and CFO of Ubisoft made it clear that the company’s future will involve blockchain, which will inevitably cause controversy. Ubisoft CEO Yves Guillemot confirmed on the conference call that Ubisoft hopes to invest in companies that cooperate with blockchain and create its own games in an organized manner, while CFO Frédérick Duguet said that we may see blocks Chain technology appears in Ubisoft’s games with a new profit strategy.

Guillemot stated that he plans to create his own blockchain deployment project within the company. Duguet has further promoted this idea. He believes that deploying blockchain in Ubisoft’s games will create a “Play to Earn” experience that allows Players can own the content in the game and profit from it. Duguet also said that Ubisoft’s partnership with blockchain companies such as Animoca will help them prepare for the next step of development. Ubisoft now has a clear understanding of how blockchain will affect the gaming industry . In the future, Ubisoft hopes to become one of the key players in this field. “(Blockchain) will allow more players to earn and own content through games, and we think this will greatly promote the development of the game industry.” Duguet said, “We have been cooperating with many small companies that develop blockchain business. , And have begun to realize how this technology affects the industry, and we hope to be one of the key players here.”

Does this mean that “Assassin’s Creed” (Assassin’s Creed) and “Tom Clancy series” (Tom Clancy) will appear in NFT and encryption money ? Fans can only wait and see.

As blockchain, NFT, and everything related to it have gained more mainstream attention in recent years, topics related to them are extremely controversial. The main reason is that critics claim that they have a huge negative impact on the environment. Because the entire NFT industry is often considered to have a lot of fraud. Duguet did try to avoid such criticisms by emphasizing the importance of learning “impact on the environment,” and said that Ubisoft is still in the early stages of exploration. But this is completely feasible. We can get information from Animoca Brands’s game about Ubisoft’s integration of blockchain monetization strategies into “Assassin’s Creed”, “Far Cry”, “Watch Dogs”, “Tom Clancy Series” Wait for the general idea in the game.

Of course, Ubisoft is not the only publisher considering making blockchain games. Electronic Arts has also started recruiting talents with blockchain and NFT experience. PlayStation applied for a patent for betting with Bitcoin in early 2021 and so on… The change seems to be coming.

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