From Wangfujing to Subway Stations Digital RMB East City Steals the C-Spot

Although the second round of Beijing’s digital RMB red envelope pilot has passed, the public is still fresh and enthusiastic about digital RMB participation.

Recently, a reporter from Beijing Business News visited digital RMB pilot merchants in Dongcheng District and found that many merchants in Wangfujing Commercial Street already support digital RMB payments, and more and more people are trying to top up their purchases. With deep embedding and fast payment in seconds, digital RMB is penetrating all walks of life and thousands of households, and the subsequent promotion is expected to be accelerated.

From Wangfujing to Subway Stations Digital RMB East City Steals the C-Spot

Frequent appearance in the business district

Deeply embedded in citizens’ lives

As the first pilot area of digital RMB activities in Beijing, Dongcheng District is currently experiencing a high level of enthusiasm for digital RMB from both merchants and citizens.

When it comes to the core pilot of digital RMB in Dongcheng District, the first thing to talk about is Wangfujing shopping district. In the past two days, Beijing Business News reporters have been visiting stores in the Wangfujing shopping district, including Beijing apm, Gongmei Building and Yintai in88, and many of them have posted digital RMB signs at the entrance of their stores and put digital RMB cashier machines on the cashier counters.

Murakami Ichiya in Yintai in88 is one of them, and the head of the merchant told Beijing Business News that many people went to the store to consult and spend money during the digital RMB red envelope pilot campaign. “Both those who came to eat with the red envelope and those who came specifically to experience the payment, the customers all think that this way of consumption is very novel and the payment is quite smooth, as long as you sweep or touch the code plate with your cell phone to complete the payment, it is really quite convenient.”

According to a flowing data obtained by Beijing Business Daily reporter from Murakami Ichiya, recently, the store obtained a total of 70 digital RMB consumption, the total amount of 7,740.76 yuan, from the specific transactions, the consumption amount ranging from a few tens to hundreds of yuan, although the red packet pilot has passed, but there are also many people using the top-up way to experience payment.

Beijing Business News reporter noted that in addition to food and beverage stores, there are also many superstores, bookstores, video game cities, hairdressers and other merchants that support digital RMB payments. For the latest situation of the digital RMB pilot, the relevant staff of Bank of China Beijing Branch also pointed out in an interview with reporters that “the digital RMB red packet pilot activity has stimulated the enthusiasm of merchants and users to quite a large extent, and some branches have given feedback that some merchants have actively contacted us to open the digital RMB payment collection function, and we also found that when we were out marketing, the number of users who understand digital RMB has increased. We also saw an increase in the number of users who were aware of digital RMB when we were out marketing. In this round of activities, the frequency of use is higher in superstores, restaurants and shopping scenes”.

In an interview with Beijing Business News, the Dongcheng District Financial Office introduced that a total of 190 merchants in Dongcheng District participated in the pilot program, which focused on key consumption scenarios such as food, housing, transportation, travel, shopping, entertainment and credit, with Wangfujing shopping area as the main focus, and expanded some of the chain merchants on the basis of the last “Digital Wangfujing Ice and Snow Shopping Festival” pilot program. Further support Wangfujing pedestrian street in creating an international consumption environment and quality business environment, to create an international consumption area and other aspects of early and pilot.

From Wangfujing to Subway Stations Digital RMB East City Steals the C-Spot

Many stores in Dongcheng District have posted digital RMB signs on their store entrances, and special digital RMB cash register machines have been placed on their cashier counters.

Pay in seconds

The “C” spot for vending machines in subway stations

In addition to the Wangfujing shopping district, the most popular scene of the digital RMB pilot in Dongcheng District is the subway station.

The reporter noticed that almost every self-service vending machine in Dongcheng District subway station can support digital RMB payment. The “C position”.

From the specific operation, when people use the self-service vending machine in the subway station, they only need to operate as usual, click on the selected beverage, and then select digital RMB payment, the page will appear the digital RMB 2D code payment code; then people just need to open the digital RMB sweep code payment, and they can finish the consumption in seconds.

“I always thought digital RMB was a new word, but I never thought it would be so grounded to use.” On June 30, Liu Xin (a pseudonym), who was buying drinks from a self-service vending machine at a subway station, lamented to Beijing Business News that she had installed the Digital RMB App before and charged several hundred yuan to the App with curiosity, and was worried at first that it would not work well, but she did not expect the payment speed and the usage scenario to be far beyond expectations.

“The company has been freezing 8,000 yuan by a payment company for some reason, and it has been kicking the can down the road, which has made the matter particularly troublesome. I believe it will be more convenient.” Liu Xin said.

In addition to consumers, many people in the industry are also optimistic about the pilot of digital RMB in commercial circles and subway stations, as financial technology expert Su Xiaorui pointed out. On the other hand, it can play a convenient role and lay a good foundation for its continuous accumulation of users.

Macro analyst Zhou Maohua also said that the closest thing to consumers’ life is “food, clothing, housing, transportation”, and the digital RMB pilot is being promoted from the metro transportation and shopping district scenarios, which have the most contact with consumers’ life. It is also beneficial to the subsequent popularization of digital RMB use and the improvement of related technology and infrastructure.

Targeting the cultural sector

The pilot is expected to be accelerated

The digital RMB payment means is favored by Dongcheng District merchants and citizens, not only because of the grounding of the scenario, but also because of the special design behind it.

Just on June 11, Mu Changchun, director of the Central Bank’s Digital Currency Research Institute, said at the 13th Lujiazui Forum that the digital RMB wallet is the carrier of digital RMB. Under the premise of centralized management, unified cognition and realization of anti-counterfeiting, the central bank and each operating institution adopt a common and shared approach to develop a wallet ecological platform to manage the wallet and authenticate the digital RMB, and realize their respective visual systems and special functions. By building the digital RMB wallet ecology, they will realize the full-scene application of digital RMB online and offline, meet the differentiated needs of users in multiple subjects, levels, categories and forms, ensure the digital RMB wallet is universally accessible, and avoid barriers to use due to technical literacy or dependence on communication networks, etc.

“The digital RMB is expected to accelerate as the digital RMB scenario is enriched and the advantages of security and convenience of the digital RMB are gradually reflected. ” Zhou Maohua commented.

For the subsequent digital RMB pilot plan, Dongcheng District Financial Office told Beijing Business News that in order to help the construction of a convenient payment, high-quality service, safe and efficient payment service environment for the Winter Olympics, Dongcheng District will implement the concept of “Chongwen strives to be the first”, relying on the “Forbidden City – Wangfujing – Longfu Temple The “Golden Triangle of Culture” area will continue to promote the digital RMB pilot in the cultural field, lead the new pattern of development of “Cultural Dongcheng”, organically combine with new consumption and new scenes, and activate new market dynamics.

Su Xiaorui expects that the digital RMB pilot will be further expanded in public payment, corporate commerce and government services, etc. For participating institutions, she suggests that digital RMB operators can promote the pilot through their own business outlets, mobile apps and official mini-programs, or embed it in consumer scenarios to gain customers. For the subsequent digital RMB pilot plan, Dongcheng District Financial Office told Beijing Business News that in order to help the construction of a convenient payment, high-quality service, safe and efficient payment service environment for the Winter Olympics, Dongcheng District will implement the concept of “Chongwen strives to be the first”, relying on the “Forbidden City – Wangfujing – Longfu Temple

The “Golden Triangle of Culture” area will continue to promote the digital RMB pilot in the cultural field, lead the new pattern of development of “Cultural Dongcheng”, organically combine with new consumption and new scenes, and activate new market dynamics.

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