The Metaverse is a keyword that has been occupying people’s attention at the speed of light in recent times, creating a frenzy of exploration, discussion and investment in various circles. So, what is the Metaverse? What is the relationship between the metaverse and what we often call the digital twin, the Internet of Things, and mixed reality? How can the metaverse be applied in the enterprise? How far is the concept of metaverse from reality and is it worth laying out? This article will explain it all for you.
The Queen of Things: the meta-universe comes true “in the first year”
“Anything one man can imagine, someone else can make real.”
Anything one man can imagine, other men can make real.
This quote comes from Jules Verne, who is regarded as the father of science fiction.
This week, the annual Microsoft developer event Build 2021 was held successfully, where Microsoft brought a series of surprises, especially when I saw the success story of Microsoft’s “Metaverse”, the above quote came to my mind.
Metaverse is a keyword that has been occupying people’s attention at the speed of light in recent times, creating a wave of exploration, discussion and investment in various circles.
Originally, I thought it was a concept only related to games or the Internet, corresponding only to virtual space. But this time Microsoft brought metaverse to one of the world’s largest beer companies: Budweiser through practical application, which triggered my great curiosity about metaverse and made me understand the charm of metaverse more deeply.
So, what is the metaverse?
Literally, the Meta in Metaverse stands for “meta” in the computer field, such as Metadata, and verse is the abbreviation of “universe”.
The metaverse originated from science fiction writer Neal Stephenson’s idea in 1992 that
Through various intelligent devices, human beings enter the virtual three-dimensional reality space simulated by computers, and all the things in the real world are digitally copied into this new space.
Seeing this, I believe you have generated a lot of questions.
What is the relationship between metaverse and the digital twin, Internet of Things, and mixed reality we often talk about?
How can the metaverse be applied in the enterprise?
How far is the concept of metaverse from reality, and is it worth laying out?
01 Application cases of metaverse
Let’s start with how Microsoft and Budweiser are applying the metaverse.
Budweiser is one of the largest beer companies in the world, with more than 200 breweries and 150,000 employees. Since entering China in 1995, Budweiser has laid out more than 50 plants and more than 5,000 channel distributors in China.
This company is also an active practitioner of various new ideas, and they have tasted various new technologies and applications.
The “meta-universe” built by Microsoft and Budweiser combines elements from the physical and digital worlds to create a series of transformative solutions.
In it we can see the overlay of digital twins, machine learning, mixed reality, low code, precision positioning… and the combination of applications built from these technologies and systems, opening up new imagination and creativity in intertwined fields.
In the production process, Budweiser, together with Microsoft, has created a complete digital twin for the brewery and the supply chain. This digital model responds to changes in the physical environment in real time and in sync, mapping the complex relationships between the various natural ingredients and the brewing process.
Brewers can more accurately understand the brewing process and make timely process adjustments. Front-line operators can also use the system to understand product quality and status parameters in real time, ensuring proper operation and predictive maintenance of equipment.
In practice, Budweiser uses deep learning to help engineers on the packaging line detect and fix bottlenecks in the production process.
During maintenance, Budweiser overlays a mixed reality application on top of the digital twin to encourage all kinds of remote collaboration. Employees enable shared experiences from any location, facilitating effective knowledge sharing across regions.
Every Budweiser employee has access to a low-code solution that extends the data in the system, tracking the production history of products as well as predicting future states.
During shipping, Budweiser reduces supply chain carbon emissions through location tracking and real-time positioning.
On the retail side, Budweiser offers customized recommendations for grocery stores through online services. Click-through rates for personalized products increased by nearly 100%, and order conversion rates increased by 67%.
The metaverse, turning the whole world into a creative canvas for Budweiser.
In addition to its application in the beer industry, this meta-universe solution launched by Microsoft has more or less cases and involvement in retail, energy, real estate, healthcare and other fields.
02 How to understand the meta-universe
Understanding the metaverse requires some imagination.
The metaverse is not any individual event, not a single scene, not a huge game, and not a sci-fi shot that exists in RoboCop or Second Life.
The metaverse creates an always-on, constantly refreshed, real-time digital world with an infinite number of people, things and events. By participating in it, people are not only free to live, but also free to create.
According to the interpretation of various research institutions, analysts and investors, the metaverse is not only a “digital twin” for physical entities reconstructed 1:1 in the virtual world, but also includes all kinds of virtual things created by our imagination.
The meta-universe has a complete economic logic, data, objects, content and IP can exist in the meta-universe, and the meta-universe not only contains virtual and real things, but also contains various relationships and connections between them. Any individual or enterprise can participate in building the metaverse to make it better and more prosperous.
At the core of the metaverse are perpetuity, real time, multiple terminals, economic functionality, connectability and creativity.
Today we are talking about the metaverse in the same way that people in the 1990s talked about the Internet, and need to have a forward-looking vision that can see the future.
The digital twin, mixed reality, the Internet of Things, 5G… are all means and tools to build our metaverse.
To understand the metaverse, we need to understand the “Medici effect”.
The term originated in 15th century Italy, when the Medici family, who ran the banking business in Florence, used to sponsor artists and display their works in the churches and squares of Florence. Such a good atmosphere led to a rush of artists from all over the world, including masters such as Leonardo da Vinci, Michelangelo and Botticelli. These masters also led to a significant cultural advancement in the small city of Florence, which led to the beginning of the European Renaissance.
The innovation that resulted from the collision of cross-disciplinary knowledge has since been called the “Medici effect.
The Medici Effect illustrates how breakthroughs can be easily triggered when many different cultures, expertise and knowledge can cross-fertilize in one place, as is typically the case in today’s Silicon Valley.
The meta-universe not only contains the latest technologies and applications such as artificial intelligence, big data analytics, mixed reality, blockchain, and the Internet of Things, but also includes a deep understanding of economy, humanity, community, mind, and consensus, which is a concentrated manifestation of the Medici effect.
The meta-universe will be the result of the continuous convergence of the physical and virtual worlds that contain many independent tools, platforms and infrastructures, supported by standards and protocols.
Understanding the metaverse requires an expectation of its scale.
Since it is difficult to define the boundaries of the metaverse and to quantify it, a conservative estimate of the size of the metaverse is in the trillions of dollars or more.
Just as it is difficult to assess the market size of the Internet, the only thing we can know is that the metaverse is gradually being born and expanding.
No single independent company can own the meta-universe; instead, the meta-universe may breed multiple unicorns, or new giant companies.
Meta-universes do not appear overnight. There are no clear boundaries between the “pre-meta-universe” and “post-meta-universe” epochs.
The meta-universe is a natural evolution, our doppelgangers will exist in both the real world and the digital world, our minds will be able to travel seamlessly between the two worlds, and our daily life will be transformed by the gradual expansion of the meta-universe in every aspect.
03 The 7 levels of the metaverse
The impact of the birth of the metaverse is no less than that of the World Wide Web. Of course, there is still a question mark whether the meta-universe can be realized.
How to build the metaverse?
What is the transmission protocol of the metaverse? Where is the operating system? How is the browser designed?
Jon Radoff, founder of the technology company Beamable, first proposed a 7-layer architecture for the metaverse.
He divided the metaverse into an infrastructure layer, a human-computer interaction layer, a decentralization layer, a spatial computing layer, a creator economy layer, an exploration and discovery layer, and an experience layer.
Layer 1: Infrastructure layer
The infrastructure layer includes communication technologies such as 5G and WiFi, and software and hardware technologies such as cloud computing, new materials, and chip design. These technologies enable us to have increasingly powerful hardware that connects various devices to the network and provides the necessary support.
Layer 2: Human-computer interaction layer
Computing devices are getting closer to our lives and work, and human-computer interaction is becoming smoother and more seamless.
Smartphones are no longer phones; they are highly portable, always connected, powerful computers. 3D printed wearable devices integrated into fashionable clothing, miniature biosensors that fit on top of the skin, various AR smart glasses, and even brain-computer interfaces, they will carry more and more applications and experiences in the meta-universe.
Layer 3: Decentralized Layer
Blockchain technology solves the problem of centralized control and management of financial assets. In decentralized finance, we are already seeing cases of connecting financial modules to form new applications.
Edge intelligence allows computing power to be no longer concentrated in the cloud, but delivered like electricity to thousands of homes and various industrial sites.
Layer 4: Spatial Computing Layer
Spatial computing proposes a hybrid of real and virtual computing, which blurs the boundaries between the physical and ideal worlds. Spatial computing has evolved into a large class of technologies that enable us to enter and manipulate 3D space and augment the real world with more information and experiences.
Layer 5: Creator Economy Layer
Not only will the experiences in the metaverse become more immersive, social and real-time, the number of creators building these experiences will explode.
In the past, consumers were only consumers of content; now they are both creators and “amplifiers” of content. Even if they don’t know how to program, users can provide creativity and imagination to participate in the metaverse creation process. Various low-code solutions and social tools allow users to export content at any time and participate in the creation in real time.
Layer 6: Exploration and Discovery Layer
This layer is the information extraction and push to introduce people to new experiences, and for many companies, this layer is the easiest to form a business closed loop. Generally speaking, the information flow in the exploration and discovery layer can be divided into the extraction flow and the push flow.
In the extraction stream, users actively seek information about relevant experiences, open stores or buy products. In the push stream, users passively receive various information, participate in invitations from friends, or accept brand new roles.
Layer 7: Experience Layer
The metaverse does not have to be a 3D space, it can be not in 2D or 3D form, or even necessarily in graphical form, it is more of a flywheel built from content, time and social interaction, where virtual and reality are combined.
When we talk about the future of immersion, we’re not just talking about immersion in a graphical space or story world, but also social immersion and the way it triggers interaction and drives content.
In the metaverse technology stack built by Microsoft, it is similarly divided into seven layers, from bottom to top.
- physical world layer
- Real-time mapping layer
- digital modeling layer
- monitoring layer
- tracking and analysis layer
- simulation autonomy layer
- Interactive layer
For these 7 layers, Microsoft provides different digital products, including Azure IoT IoT solutions, Azure Digital Twins, Microsoft Power Platform, Microsoft Mesh, HoloLens, etc.
—- written at the end —-
Humanity’s exploration of the metaverse began before the birth of the Metaverse concept.
There are many years and names worth remembering in this journey.
In 1926, Nikola Tesla conceived of a wirelessly connected world. In his vision, the Earth would be transformed into a giant brain, and the devices to achieve this would be simpler than a telephone and small enough to fit easily in a pocket.
In 1945, Vannevar Bush described Memex, a microfilm-based “personal library” that would store books and documents and index them to each other. 20 years later, the concept of “hypertext” was born.
In 1964, Marshall McLuhan proposed the connected city as a complete information system.
In 1966, Carl Steinbuch predicted that computers would be incorporated into almost all industrial machines and products.
In 1992, Neal Stephenson, in his science fiction novel Snow Crash, built a new world called the Metaverse. a new world, stripped of the real world, parallel to it, and always online, is slowly revealing itself in iterations.
In 1999, Kevin Aston coined the term “Internet of Things” to describe the use of radio frequency identification technology in the supply chain.
In 2021, Roblox, a company founded by Dave Baszuk, went public as a meta-universe concept stock, and the previously unknown company’s market capitalization approached $40 billion on the day of its IPO.
The year 2021 will probably be recalled as the first year when metaverse came into reality.
Originally published by IoT Think Tank, please indicate the source and source
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/from-the-internet-to-the-internet-of-things-to-the-meta-universe-the-ultimate-dream-of-trillions-comes-into-reality/
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