From investing in Metaverse, chain games to tradable NFT TVs: Samsung expands its encryption footprint

On January 3, 2022, South Korea’s largest technology company Samsung announced on its official website that its new smart TV will allow users to purchase NFTs.

Specifically, Samsung will launch the NFT trading platform in the new MICRO LED, Neo QLED and The Frame three series of TV models of 2022, which will support users to preview, purchase and trade digital art.

NbLdc8o60XVQkokLH3dIJS7KhxJKrvadb1cXN9oC.jpegIn a press release issued by Samsung, it stated: “As users’ demand for NFT continues to rise, the demand for browsing and purchasing is increasing. In 2022, Samsung will launch the world’s first TV screen-based NFT browser and Market integration tool, this is a groundbreaking platform that allows you to browse, buy and display your favorite artworks in one place.”

It is reported that the smart calibration function on these three series of TVs will automatically adjust the display settings according to the creator’s preset values, so the works of NFT creators will appear to have true original image quality. At the same time, Samsung will provide the same treatment for the current NFT with Dolby Vision and Netflix calibration mode.

This is not the first time Samsung has explored the encryption field. After several years of development, Samsung’s encryption empire has gradually become prominent.


On December 1, 2021, Samsung Next, an investment fund of Samsung, participated in the seed round financing of Off, the operator of Myty, a social avatar microcosm platform headquartered in Singapore and South Korea. Off is a company dedicated to creating an open ecosystem for the virtual image-based micro universe (small Metaverse). The system will provide third-party developers with SDK, API and incentive mechanisms, so that they can create countless possibilities for NFT virtual images. Interoperable micro-universe and make profits.

Chain tour

In October 2021, Samsung NEXT, an investment arm of Samsung, participated in the B round of financing and the chain tour of Sky Mavis, the developer of Axie Infinity. Prior to this, Samsung also invested in CryptoKitties development company Dapper Labs and Hong Kong-based game developer Animoca Brands.

ASIC chip

Samsung has been designing and developing ASIC chips since the beginning of 2018. The first batch of ASIC chips were supplied to Halong Mining. Subsequent competitors such as Shenma and Jianan Zhizhi basically all adopted Samsung ASIC chips.

Crypto wallet

In February 2019, Samsung released the first encrypted mobile phone Galaxy S10. On the Galaxy S10 mobile phone, Samsung provides a Blockchain Keystore so that users can safely store encrypted currency on the device. In May 2021, Samsung updated the application to launch the Blockchain Wallet (Blockchain Wallet). The wallet supports cryptocurrencies such as BTC and ETH, and also allows decentralized applications or DApps to be used directly from the application. At the same time, it is compatible with the funding support of Ledger Nano S and Nano X products.

In addition, in April 2019, Samsung also invested approximately US$2.9 million in wallet company Ledger, bringing Ledger’s valuation to US$290 million. As of June 2021, the latest US$380 million Series C financing has been estimated. More than 1.5 billion U.S. dollars.

Developer tools

In April 2017, Samsung released Nexledger, an enterprise-level blockchain platform. Two years later, Samsung released an updated version of Nexledger Universal.

In July 2019, Samsung released the blockchain and decentralized application software development kit (SDK). Developers can use it to develop DApps. Users can safely store their private keys and can use them in various decentralized applications ( Including finance, shopping and gaming) to make payments.

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