Our distance from the Metaverse is only getting shorter day by day
The Metaverse is macroscopic, huge and complex, and players from all walks of life have many fantasies about the Metaverse.
Some people think that the Metaverse is an open world in the number one player of the movie; some people think that the Metaverse is the addition of AI and AR/VR technologies to the existing Internet; some people say that the Metaverse is the next-generation Internet.
Different people have different views on the Metaverse, and there is still a gap in reality when the yen universe moves from concept to reality. But Rome wasn’t built in a day, and neither was the Metaverse.
When any building rises from the ground, it needs basic construction such as steel bars and cement.The building of the Metaverse also needs new infrastructure to support it. Unlike steel bars and cement, the new infrastructure of the Metaverse has become a line of digital codes.
Exactly what form the Metaverse will evolve into, we don’t know. However, from the perspective of the elements required for the development of the entire Metaverse, to build a Metaverse, in Feiyu Finance’s view, it is inseparable from the support of the application layer, the system layer, the technology layer, and the hardware layer.
Today, following this logic to explore, we have found the four most representative companies – Lingxi, Xiyang, Cocos , and Pico for analysis. Through the four little kings, we have a glimpse of the new infrastructure of the Metaverse.
01 Lingsi: Breaking the Boundary Between Physical and Virtual
On December 17, 2021, Jingdong’s digital Tibetan platform “Lingxi” was launched, entering the domestic digital Tibetan world. Compared with other major manufacturers, JD.com’s entry into the digital collection seems to be a bit late.
Similar to other digital collection platforms, Lingxi can also digitize assets for artwork, trendy culture, and classic IP, thus providing functions such as collection and appreciation.
For example, when Lingxi was launched, JD.com launched the JOY&DOGA series of digital collections as the first collections on the platform. JD.com also cooperated with the “Gulong Culture Label” of the Gulong Works Management and Development Committee to create 5 Gulong digital collections.
However, relying on the e-commerce platform, Lingxi’s biggest feature is the form of “physical + digital collections”, in which physical commodities dominate. According to Lei Bao, Lingxi’s digital collections cannot usually be purchased separately, but are sent out with the user’s purchase of designated physical goods. If the order reaches a fixed amount, there is an opportunity to extract or directly receive digital collections.
Under the Metaverse era, because of the characteristics of digital collections, it has become the first application scenario to be implemented . However, how digital collections can make use of their strengths and circumvent weaknesses has always been a problem for each platform.
Jingdong gives the answer to this question. The core marketing model of Jingdong Lingxi is that each digital collection is closely linked with physical goods and brand IP. This breaks the boundary between physical and virtual , creating a more three-dimensional online + offline interactive experience.
For example, at JD. A new shopping experience.
Regarding the value of digital collections, JD Cloud said , “The digital collections created based on the blockchain technology capabilities provided by JD Cloud effectively integrate IP + e-commerce operations, and at the same time use the traffic and characteristics of digital collections to become the brand of physical goods. Marketing overweight helps brand owners to attract traffic, attract new customers, and generate income.”
Relying on Jingdong Mall, Lingrai has an infinite source of digital collection development. While creating a new marketing model for brands and merchants, it also captures the focus of consumers and future trends, thereby helping brands to increase customer acquisition.
The digital collection realizes the digitization and capitalization of virtual things in the Metaverse world, and is a commodity and business model constructed within the framework of the Metaverse.By confirming the rights to digital items, infinite imagination is opened up.
02 Xi Rong: Building a Metaverse Foundation Platform
On December 21, 2021, Baidu announced the official opening of the Metaverse App Xiyang. As the first “domestic Metaverse” product, Xiyong created a multiplayer interactive space that spans virtual and reality and persists forever.
According to the official website, the Xiyong world consists of wirelessly connected virtual spaces. Each virtual space is a unique digital city. Merchants or partners can use the Xiyong app to create an exclusive brand world.
In this virtual world, users can access multiple scenes, such as the Mingtang Film Palace of the Beijing International Film Festival , Feng Tang’s Buertang , the virtual campus of Communication University of China, and so on.
Xiyang is the result of a technology integration in Baidu’s layout of the Metaverse. Xiyang uses the two core technologies of AI and cloud computing to achieve technological innovation breakthroughs in the three aspects of vision, hearing and interaction.
In Xiyang, each user can create an exclusive avatar, log in to Xiyang on a computer, mobile phone or wearable device, and conduct activities such as listening to meetings, shopping, communication, and exhibitions, and experience the immersive audio and visual effects. When users turn on the microphone, they can communicate with multiple people, interact with 100,000 people on the same screen, and have the full experience of the venue.
In Baidu’s view, Xiyang provides the industry with a Metaverse infrastructure platform integrating cloud and intelligence, provides solutions for all walks of life to quickly enter the Metaverse and build Metaverse content scenarios, and provides multi-dimensional and all-round solutions for industrial intelligent upgrades. support.
At the Baidu World Conference 2022 in July, Baidu claimed that Xiyang will further open the SDK to support small and medium-sized businesses in building content on the Metaverse platform, and also take the Metaverse Conference as a key area of effort.
Xi Rong, a product of Baidu Metaverse, tries to restore a virtual world that blends with the real society. However, judging from many feedbacks, there are certain problems in Xiyang’s initial experience. For example, the image rendering is rough, and the interaction and communication are unstable. In the past six months, there has been a great improvement.
But as Ma Jie, vice president of Baidu, said, there are a series of technical bottlenecks in the current Metaverse, and vision, hearing and interaction are the three mountains in front of us. He said that Xiyang is regarded as a “negative 7.0” Metaverse product, which means that this product will not be fully launched until seven years later.
But there is still a long way to go to build the Metaverse system platform. For Xiyang, it is only the first step, but this step is also crucial.
03 Cocos: The light of domestic engines, infrastructure madman
In the Metaverse era, if you want to have a sense of immersion and interaction that is no different from reality, whether it is digital humans, virtual scenes, large map generation tools, server architecture, AI capability framework, communication framework and many other core technologies, all It needs to be done using the technology engine.
When it comes to domestic engines, Cocos is naturally inseparable.
Cocos was established in 2010. As an engine manufacturer from the mobile phone era, Cocos currently has 1.6 million registered developers worldwide, covering more than 203 countries and regions around the world, covering more than 1.6 billion terminal devices.
The Metaverse integrates a variety of technical scenarios, and also poses brand new challenges to the underlying engine. Lin Shun, CEO of Cocos, said that the eternal proposition of engine development is to continuously change itself to adapt to hardware updates and changes in user needs.
As a technology infrastructure maniac company, in order to meet the technical needs of the Metaverse era, Cocos has carried out several major version iterations of engine technology.
At the beginning of 2021, the Creator 3.0 version will merge the two sets of 2D and 3D products and start the integrated construction of the engine.
In May 2021, Creator 3.1 was officially released, and the cooperation between Cocos and the Huawei Hisilicon team on the underlying facilities of the engine became the first case of the “chip + engine” cooperation model in China. This version includes the deferred rendering pipeline contributed by the Huawei HiSilicon GPU team, as well as the support of the PhysX physical backend. Cocos has also taken advantage of the trend to break through the traditional 3D rendering technology, and the engine computing power has reached a new level.
In June 2021, the Creator 3.2 version was released. Cocos and Huawei launched a comprehensive cooperation to become the world’s first cross-platform graphics rendering engine that supports HarmonyOS, and has officially supported the Harmony OS multi-device collaboration.
In August 2022, the Creator 3.6 version released by Cocos was internally referred to as a milestone product by Cocos. v3.6 is the version with the longest iteration cycle so far. It has evolved significantly in many aspects, making the Cocos engine a better experience in 3D & 2D development, and helping developers make more complex content in a shorter time.
Today, the Cocos engine has grown into a universal technology tool spanning multiple fields. For example, XR projects can be developed in source code through the Cocos engine. In the future, it will also help developers quickly complete the transformation from 3D to VR. In the virtual digital human scene, Cocos has realized the five key technologies of modeling, lip-synching, motion capture, rendering, and AI access required to create virtual human, helping developers to create sufficiently realistic 3D images.
Cocos has prepared the relevant engine capabilities to provide a technical platform base for the Metaverse world, which will lower the technical application threshold of the Metaverse.
04 Pico: The Next Generation Content Platform, VR Jedi Strikes Back
Kevin Kelly wrote in Inevitably that the first technological platform to “disrupt” society was the personal computer, the second was the mobile phone, and the next generation would be virtual reality.
After the Metaverse became popular, XR technology (extended reality) was once again brought on fire, especially VR technology (virtual reality). At present, the most concerned VR equipment manufacturer in China is undoubtedly Pico.
Pico is a VR headset equipment manufacturer founded in 2015. After ByteDance defeated Tencent in 2018 and acquired Pico at a high price of 9 billion yuan, it showed ByteDance’s ambition in the Metaverse, and also showed that Pico has always been the darling of the domestic VR track.
At the end of 2015, Pico launched its first VR headset and Pico industry solutions. And in the following years, Pico has been updated at the frequency of at least one all-in-one machine every year.
In 2016, Pico brought its first VR all-in-one product and positioned the Neo series as the flagship VR game machine. At the end of 2017, Pico launched the world’s first 6DoF Pico Neo VR all-in-one machine.
In May 2021, Pico released a new VR all-in-one machine, Pico Neo 3, with sales exceeding 10 million yuan in one day. According to data released by research firm IDC, the total global shipments of AR/VR devices in 2021 will reach 11.2 million units, a year-on-year increase of 92.1%, and Pico shipments will rank third.
Now, after many years of iteration, Pico’s products have made great progress, laying the foundation for Metaverse’s immersive physical examination.
Recently, Pico will also release the new Pico 4 series. According to official and online reports, Pico 4 will be equipped with the industry-leading Pancake optical solution. Compared with the traditional Fresnel lens technology, the volume and weight of the product can be greatly reduced, and the picture clarity and field of view angle will also be improved. A more comfortable and immersive VR experience.
In the Internet era, the entrance is PC, and the mobile Internet entrance is mobile phone, so the entrance to the next generation of Internet Metaverse is likely to be a device similar to VR. Even if it cannot replace mobile phones as a new generation of mobile terminals, it will become a new increment.
It has now been one year since Pico’s “change of ownership”. With the blessing of bytes and the increasingly mature supply chain of the industry, it also provides sufficient guarantee for its development. How to improve the level of hardware technology and build a content ecosystem in the future will be the focus of Pico’s future development.
05 The new infrastructure of the Metaverse does not stop there
The Metaverse Track is not a 50-meter sprint, but a marathon, and the process of realizing the Metaverse is complicated.
According to the seven-layered elements of the Metaverse proposed by Jon Radoff, the realization of the Metaverse, from the underlying technology to the ecological application, requires seven levels of development to achieve landing.
Therefore, all the scientific and technological forces merge with each other in the Metaverse to form a unified Metaverse digital space combining virtual and real, and finally achieve mutual perception, understanding and interaction with the real world.
The Metaverse entrusts human beings with the beautiful vision of the virtual world. When more and more forces are invested in it, the distance between humans and the Metaverse will gradually shorten.
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