On October 20th, according to a person familiar with the matter, Facebook plans to change the company name next week to reflect its focus on building a meta-universe.
Regarding the upcoming name change, Facebook CEO Zuckerberg plans to talk about it at the company’s annual Connect meeting on October 28 (and may be announced sooner) in order to demonstrate the ambitions of the tech giant, and this The rebranding may position the blue Facebook app as one of many products under the parent company.
As of now, a Facebook spokesperson declined to comment.
Facebook intends to transform into a meta universe company
Facebook already has more than 10,000 employees building consumer hardware such as AR glasses, and Zuckerberg believes that these hardware will eventually be as ubiquitous as smartphones. In July of this year, he told The Verge, “In the next few years, we will effectively transform from a social media company to a meta-universe company.”
Rebranding can also further separate Zuckerberg’s focus on future work from Facebook’s current rigorous scrutiny of how its social platforms operate. It is reported that former Facebook employee Frances Haugen recently leaked a large number of internal documents to the Wall Street Journal. In addition, antitrust regulators in the United States and elsewhere are trying to split the company, and public trust in the way Facebook conducts business is declining.
In fact, Facebook is not the first well-known technology company to change its name.
In 2015, Google was completely reorganized under a holding company called Alphabet, partly because the company stated that it is no longer just a search engine company, but a large conglomerate of companies that manufacture driverless cars and health technologies. .
In 2016, Snapchat changed its name to Snap Inc., the same year it began to call itself a “camera company” and launched its first pair of Spectacles camera glasses.
Someone told me that the new Facebook company name is a strictly confidential internal secret, and it is rarely known even among the top Facebook executives.
Facebook laid the foundation for rebranding
In addition to Zuckerberg’s comments, Facebook has been laying the foundation for the next generation of technology. Last summer, Facebook established a dedicated meta-universe team. Recently, the company also announced that Andrew Bosworth, the head of AR and VR, will be promoted to the company’s chief technology officer. Just a few days ago, Facebook also announced in a high profile that it plans to hire another 10,000 employees to work in Metaverse in Europe.
Zuckerberg said in an interview with The Verge this summer:
“Meta universe will become a focus. I think this will become an important part of the next chapter of the Internet development method after the mobile Internet, and I think it will also become the next important chapter of our company.”
To complicate the issue, although Facebook has vigorously promoted the idea of the meta universe in recent weeks, it is still not a widely understood concept. The term was originally coined by science fiction writer Neal Stephenson to describe the virtual world where people escape from the real world of dystopia. Now, this concept is being adopted by one of the world’s largest and most controversial companies, Facebook, and it must also explain why its own virtual world is worth a try.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/facebook-metaverse-strategic-upgrade-plans-to-rebrand/
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