Last month, Facebook CEO Mark Zuckerberg announced that the platform will be renamed Meta. Since then, Facebook has a new logo that differentiates it from apps such as Instagram and Whatsapp.
At the same time, the leak of internal documents has plunged Facebook into a huge crisis in the past few months. People are increasingly criticizing Facebook for its far-reaching and complex management policies, as well as employees’ thinking about driving its profits. The more accusations.
To a certain extent, Facebook’s rebranding is to help the company get rid of past wrongdoings and rebuild a positive reputation .
During the release of the rebranding video, CEO Mark Zuckerberg launched the “Metaverse” and called it “the next generation of immersive Internet.” This means that Meta will be closely linked with virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) to promote the level of interaction between technology and humans in the future.
Simply put, Metaverse will enable users to enter a virtual world where they can create avatars, meet friends, chat, buy and sell virtual assets with Crypto, and so on.
But Meta is not the only brand trying to take advantage of the growing market demand. Meta will undoubtedly bring about change, especially when combining the existing “virtual world” with the potential influence of Facebook and other platforms in the company’s product portfolio .
As part of rebranding, Meta will promote user interaction in the virtual world. The longer people spend on Metaverse, the greater the changes in their online habits, buying behavior, and consumption patterns.
The key is that the whole thing is connected. Facebook is not the original creation of Metaverse. In all fairness, this synonym has existed long before the rebranding.
Several brands such as Epic Games and Somnium Space, as well as more brands, have been part of the Metaverse for a long time, and Meta is a supplement to the existing Metaverse system. Given that there is no other Web2 social media platform involved in this field, Facebook will have a preemptive advantage .
Facebook’s rebranding is part of the brand’s long-term goals, and its goals also include integrating its business model with the booming blockchain ecosystem. Meta recently revoked its long-standing policy of prohibiting Crypto-related businesses from running any advertisements on the platform. This ban has been effective since 2018, preventing hundreds of Crypto startups from reaching a wider audience.
This change coincides with the company’s attempt to launch its native Crypto, which aims to conduct global asset operations through Facebook and other platforms (such as Messenger, WhatsApp, and Instagram). Although this initiative has failed at present, it is also a useful attempt by Facebook.
Facebook’s rebranding of Meta ignited its exploration of the crypto field, and the majority of Metaverse enthusiasts began to speculate on the future of an immersive platform . Most of the projects released in recent months provide a high degree of interoperability, allowing users to interact with different worlds in the Metaverse.
For now, Meta is gradually getting involved in the Crypto and blockchain industries. The team is increasingly incorporating the Crypto field into its development. Its increasing influence in Twitter and Crypto-centric discussions is proof.
After Bybit launched Realy Metaverse, Meta tweeted “@RealyoOfficial is changing the fashion game of Metaverse”, thus showing an example of Meta’s active participation in the Crypto community.
The famous Crypto exchange Bybit officially announced the launch of Realy on its Twitter, which is a Metaverse project that focuses on street culture. Realy provides users with everything from fashion products to virtual concerts of the hottest artists in the virtual world. The most exciting aspect of Realy is that it is based on the play to earn mechanism in video games and has its own specific live to earn mechanism .
The virtual engine-driven Realy is a virtual city with AAA graphics, seamlessly integrating all aspects of the physical world and the virtual world. It intends to attract those interested in participating in virtual concerts, art exhibitions and owning virtual clothing related to street culture. user.
With the popularity of digital assets, people are likely to spend more time in virtual reality in the future . The development of open world games based on blockchain technology, such as Decentraland, The Sandbox and many other games, have proven this point.
In any case, Facebook’s rebranding and its measures in the field of Crypto show the fact that in the next few years, each virtual world will merge with other virtual worlds, allowing users to move freely between different platforms and on various networks. Buy and sell assets between and so on.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/facebook-began-to-step-into-the-crypto-field-after-reshaping-the-meta-brand/
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