The team has many domestic film and television and variety show IP resources, and will convert these IPs into virtual content in batches in the future.
Since 2021, the Metaverse has set off a wave of discussions around the world, and the relationship between virtual humans and the Metaverse has become a hot topic in industry discussions. On March 12, the hyper-realistic virtual digital human codenamed “Encryptor Mia” was officially launched on major social media platforms (Tiktok platform can be searched: Encryptor Mia).
Image credit: Crypto Mia
Mia is a virtual person created by “Truman Digital Technology Co., Ltd. (Nanjing Truman Digital Technology Co., Ltd.)”. She comes from another planet in the Milky Way that is similar to the earth. The physical environment and occupants of this planet are very similar to the earth. But technological civilization is several dimensions higher than the earth. Mia came to human beings in order to perform the task of monitoring and restricting the development of earth science and technology. After she came into contact with earth society, she slowly changed her mentality and began to try to become friends with human beings.
It is understood that the first season of the short film and television drama is expected to launch multiple feature films, telling the various stories that happened between Mia and human beings after she came to earth. Mia will use the Douyin platform as the main online channel, and other social platforms will simultaneously attract traffic, relying on high-quality content and stories to gain attention in the virtual human market.
The founding team of Truman Digital told 36氪, “We will design a contrast in Mia’s character positioning and personality, from the unfamiliar to the earth for the first time, and the coldness and alienation because of ignorance, to the contact with people on earth later, Even making friends, Mia’s humor and friendliness isn’t as distant as it appears.”
At present, the team is focusing on creating the character Mia, the cryptographer, and producing content in the form of short videos + picture stories. The short video focuses on “seeing the big from the small”, while the picture focuses on Mia’s daily life on earth, and it is also the supplementary content of the two short video releases during the gap period.
Image credit: Crypto Mia
In terms of technology, unlike most of the previous virtual idols, Mia is made of pure CG technology and does not use the “head replacement” solution, so the requirements for CG animation technology are relatively high, “including our early action binding and facial features. Binding requires excellent technology to complete, but the advantage is that it will not rely too much on the performance of ‘the person in the middle’, it can be said that if the difficulties are solved in the early stage, Mia can play more freely and efficiently in the later stage.” Mia creative team said.
After the IP content matrix with Mia as the core matures, Truman Digital will begin to expand the CG virtual human technology horizontally. It is understood that the team has many domestic film and television and variety show IP resources, and will convert these IPs into virtual content in batches in the future.
In the long run, Truman hopes to turn the virtual digital human technology and the presented content into an entrance for users to enter the Metaverse world, and the content format is not limited to short videos, but also includes virtual digital collections, allowing users to have more access to the virtual world. IP way.
In terms of team composition, Truman Digital has gathered a number of talents in the fields of film special effects, CG production, 4A advertising and marketing.
As of now, Truman Digital is launching a new round of financing. The company hopes to bring in more fresh blood to the creative team while introducing capital.
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