Email, is it out of date?

The end of an old era.

E-mail is slowly being forgotten by people.

Time went back more than 20 years ago, when the Internet just emerged. As the most basic Internet communication tool of the first generation, electronic mailboxes quickly became popular among the crowd, and various independent mailbox sites emerged one after another. At that time, “E-marketing” became a new species, and its interactivity and convenient targeting made it popular all over the country.

After entering 2000, the number of registered mailboxes in China exceeded tens of millions, and the telegrams of the past have gradually been abandoned. People have become accustomed to using electronic mailboxes to exchange information, browse news, and transfer files. After more than 20 years of development, “E-marketing” has become a yellow flower yesterday, and the scene is no longer. E-mail has gradually been marginalized from the application that swept the country in the first place, and has become a historical symbol.

Based on this, this article will focus on analyzing the history of changes in domestic e-mail addresses.

From prosperity to decline

In May 1997, Ding Lei decided to start NetEase .

In November of the same year, Ding Lei and Chen Leihua, who was still in university at the time, developed China’s first free all-Chinese email system. Later, Chen Leihua created the mail server system coremail. In October 2000, Netease also launched its own 163 Free mailbox.

At that time, mailbox 163 was an Internet website with the same name as the three major portals Sina, Sohu , and NetEase. At the same time, websites that rely on the 163 e-mail system, such as Jinling Online, Hong Kong Guozhong Network, and Shangdu Information Port, have also been opened, and have achieved varying degrees of success.

In 2000, it was an inflection point in the development of 163 mailboxes.

In two years, Guangzhou Telecom raised the market value of from 200,000 yuan to 50 million yuan, which was a big winner in the process of operating At the end of 1999, Xinfei Company bought for 50 million RMB. Although the number of registered users on the website was still increasing after the takeover, due to the replacement of the operating company, the bandwidth of the website was reduced from 100MB to 10MB, which made The operation of net has encountered unprecedented challenges.

It should be noted that 2000 was also the period when the Internet bubble burst. In just one year, Xinfei Company was unsustainable and had to re-transfer to in September 2000. Fortunately, the website itself has not been affected by two changes of hands. On the basis of the 7 million registered users in October, the number of page views per day exceeds 10 million, and the number of visitors is nearly 1.05 million.

At that time, the Internet economy was in a cold winter, and the number of registered users and clicks alone could not bring profits to the company. still needed more funds to invest in construction. originally wanted to use to improve its reputation. Under media publicity, the popularity of reached its peak, reaching tens of millions of users in 2001, but the parent company has never been out of the circle. 

In order to reverse this situation, is determined to abandon the single e-mail service provider model, and instead seek new business opportunities from the huge user base of So, in June 2001, the company decided that would no longer accept registrations from free users, and newcomers must pay for the website if they want to register 163 mailboxes. In addition, in order to weaken the impression of “163 Free Mail”, the company also renamed it “Zonghengyou” and merged it into a mail channel under the website, which has since lost its independent status.

But the reality is always not satisfactory. Users do not buy, and more and more users give up, mainly because of the increasing number of free websites in China.

In 2004, NetEase launched 126 e-post offices based on the existing basic user scale, with the intention of sharing a piece of the pie with independent e-sites. Tencent did not let it out. It immediately acquired Foxmail and realized the qq mailbox by binding the mailbox to the account. Over 100 million user base. In addition, portal giants such as Sina, Yahoo, and Sohu have launched free email services, quickly grabbing independent email users led by

Email, is it out of date?

With this as a sign, the competition for domestic mailboxes is coming to an end.

The independent mailbox sites with a single e-mail service operation model are gradually leaving the stage of history. In addition to, and 21CN have declined due to the same experience. All signs seem to prove that the era of mailboxes has come to an end, leaving them only one way out and becoming an adjunct to the portal website.

New and old iterations

In the era of information explosion, traditional email services and communication functions have long been compressed by real-time and fast social software. The functions of receiving news and browsing information do not seem to exist anymore, but the new system based on the email system—— Enterprise mailboxes were born because of it.

Due to the increasing importance of informatization within enterprises, the development of e-mail has also ushered in a new turning point, but the form has changed. According to the “37th Statistical Report on China’s Internet Development Status”, as of the end of 2015, 40.7% of the enterprises connected to the Internet had established information systems.

Coincidentally, the China Internet Network Information Center (CNNIC) survey report shows that as of the end of December 2015, 89% of enterprises connected to the Internet had used the Internet to receive and send e-mails in the previous year. 62.1% use corporate mailboxes.

Today, when personal needs are difficult to be met by mailboxes, corporate mailboxes have rapidly risen and become the basic tool of enterprise informatization. The main reasons can be summarized as follows: 

First, compared with personal mailboxes, the basic functions of corporate mailboxes are more complete. The case of Sony’s cyber attack that occurred in 2014 attracted public attention . The attacker used unidentifiable emails to trick the recipient into logging in to the account and password. The attacker took the opportunity to install viruses and steal important information. This technique is called spear-spearing. Phishing attacks.

Enterprise mailboxes have anti-spam, automatic anti-virus and anti-virus functions. Overseas servers can also be used to prevent international mail packet loss in advance, and use dual servers to back up data to cope with possible failures. Because of this, companies often choose a higher-level corporate mailbox for important business communications and business dealings.

Second, the suffix of the corporate mailbox is often the company domain name, which is generally the same as the domain name of the company’s official website, which is more formal and professional than free and personal mailboxes. At the same time, in the era of “Internet +”, companies generally have their own websites, and when companies register their corporate mailboxes, they are allowed to register with their own website’s exclusive domain name, so that when companies use corporate mailboxes, the corporate website is also At the same time being pushed to the customer group, this is actually a soft corporate propaganda.

Third, corporate mailboxes can centrally manage emails, enabling free allocation of capacity, dividing the number of users, and setting function restrictions. Through the unified monitoring and backup of emails, the leakage of important information can be prevented, and the impact of employee turnover is also avoided. As long as the corporate mailbox is closed or reassigned when an employee leaves, security can be ensured.

In this era, the communication methods between enterprises are diverse, but compared with telephone, fax and other methods, enterprises are more inclined to use e-mail. Sending e-mails makes the communication between companies more serious and professional, and the process of receiving e-mails can also give the other party. The time for enterprises to think about the response

Old tree with new flowers

Rogers Fiedler once pointed out in the book “Changes in Media Forms” that all forms of communication media coexist and evolve in a complex and expanding adaptive system. In order to survive in a constantly changing environment, they all Forced to adapt and evolve, otherwise there is only one option, and that is death.

Enterprise mailboxes are in full swing, but traditional mailbox sites such as are gradually being ignored. To understand mailbox changes, it is necessary to have insight into the problems of traditional mailboxes.

According to incomplete statistics, as of the end of December 2015, only 66.5% of the companies that have established network security integrated software protection accounted for Internet access. In the past, the mailbox system focused on the basic functions of receiving and sending emails, but ignored the development and application of anti-spam gateways and other related software.

In recent years, new problems such as Trojan horse viruses, phishing websites, and spam have also emerged. There are both malicious programs that specifically attack large servers and distributed denial of service attacks. Under this, an open mailbox model with multiple software collaborative operations has become the future development direction of e-mail.

It can be seen that the related software developed around the mailbox should realize seamless docking and collaborative operation with the internal products of the mailbox. 

At the same time, the single service of the traditional mailbox has long been unable to meet the needs of users. Cloud computing is a new product born under the background of information development and technological breakthroughs. The lease of “cloud” servers can effectively reduce the cost of local construction, operation and maintenance of enterprises. Some users try to develop self-adaptive products, but technology and cost have become new challenges.

This means that the cloud-based mail system can better meet the personalized needs of enterprises.

In addition, the mailbox system model based on click-through rate, registration number, and page views as the reference standard has proven that independent mailbox sites cannot be profitable. The fee-based registration model has gradually lost the market under the pressure of free mailboxes. The way of marketing emails has been criticized again, and becoming a subsidiary function of the portal website has become the export of the mailbox system, and it is also destined that the independent mailbox site cannot be bigger and stronger. 

Perhaps, the emergence of corporate mailboxes has given the mailbox system the possibility of bargaining again.

At present, a complete industrial chain has been formed in enterprise mailbox products. The upstream of the industrial chain is software and hardware suppliers, including computer room suppliers, mail server suppliers, mail system suppliers, and anti-virus and anti-spam gateway software suppliers. Etc., the market concentration in each link is very high, product specifications have industry standards, product prices are clearly marked, and operations are relatively standardized.

Unlike individual users who are accustomed to free services, companies need secure and customized information transmission channels, and their willingness to pay is relatively high. What is clear is that traditional mailboxes have fallen into a growth bottleneck, and it is still unknown how far the old and new corporate mailboxes can go in the future.

Posted by:CoinYuppie,Reprinted with attribution to:
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